📌 Core Information
🔹 Job Title: Manager, Global Social Media
🔹 Company: Life360
🔹 Location: Remote, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Growing and developing Life360's YouTube channel as the primary focus
- Creating a comprehensive content strategy that expands reach, engagement, and subscriber base
- Maintaining presence across Instagram, TikTok, Facebook, Threads, and Twitter
- Architecting and overseeing bold, emotionally resonant content
- Delivering strategic social media reporting with actionable insights
ASSUMPTION: This role requires a strategic, creative, and data-driven individual with a strong background in social media management and video content creation, particularly on YouTube.
📋 Key Responsibilities
✅ Spearhead the growth and development of our YouTube channel as the primary focus, creating a comprehensive content strategy that expands reach, engagement, and subscriber base while maintaining presence across Instagram, TikTok, Facebook, Threads, and Twitter
✅ Architect and oversee bold, emotionally resonant content that transforms conventional safety messaging into uniquely Life360 stories showcasing how we seamlessly integrate into modern family life
✅ Lead our social presence during both day-to-day operations and high-stakes moments, from product launches to time-sensitive safety events, ensuring consistent brand voice and engagement
✅ Deliver strategic social media reporting with actionable insights from performance analytics and social listening that drive content decisions and demonstrate business impact
✅ Partner cross-functionally with channel and creative teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives
✅ Inspire and develop social media talent through thoughtful mentorship, strategic direction, and fostering creative growth that elevates team capabilities
✅ Build a comprehensive content ecosystem that turns ordinary family stories into extraordinary demonstrations of connection, creating a library of authentic moments that resonate with our audience
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams to achieve strategic goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in social media management with proven success building and growing a YouTube channel, including subscriber acquisition strategies and platform-optimized content
Required Skills:
- Strategic video creator and editor who develops innovative concepts from ideation to execution across YouTube, Instagram, and TikTok, with ability to transform technical features into compelling content
- Strong command of brand voice and exceptional copywriting skills that maintain consistent identity while adapting strategies for different markets and platforms
- Visual storyteller with expertise in creating breakthrough content through compelling imagery and video composition that stands out in crowded feeds
- Demonstrated ability to identify and capitalize on trending moments, with agility to balance planned content calendars with real-time opportunities
- Collaborative partner who integrates social-first thinking into broader marketing initiatives and works effectively with cross-functional teams
- Adaptable professional who quickly adjusts to platform algorithm changes and emerging trends while driving consistent engagement
- Data-driven strategist who combines creative vision with performance analytics to inform content decisions
- Bold, innovative thinker with a user-focused approach and curiosity about how our audience interacts with our product
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Sprout Social)
- Fluency in multiple languages
ASSUMPTION: A strong portfolio showcasing video content creation and social media management skills is highly preferred.
💰 Compensation & Benefits
Salary Range: $118,000 - $173,000 USD per year
Benefits:
- Medical, dental, vision, life, and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer week-long synchronized company shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final salary may vary based on individual background and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Life360 operates in the individual and family services sector, focusing on family networking, location-based services, and mobile technologies. The company serves approximately 76.9 million monthly active users (MAU) across more than 150 countries.
Company Size: Life360 is a mid-sized company with 201-500 employees, offering a collaborative and dynamic work environment.
Founded: Life360 was founded in 2008 and has since grown into a leading mobile app and Tile tracking devices provider for family safety and coordination.
Company Description:
- Life360's mission is to keep people close to the ones they love by empowering members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch.
- The company delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small.
- Life360 has become a household name and the must-have mobile-based membership for families, with a strong focus on innovation and customer satisfaction.
Company Specialties:
- Family networking
- Location-based services
- Mobile technologies
- Connected home
- Connected car
- Consumer tech
- Location sharing
- Safety and crash detection
Company Website: life360.com
ASSUMPTION: Life360's focus on family safety and connection makes it an attractive employer for individuals who value work-life balance and making a positive impact on families worldwide.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Social Media Manager will report directly to the Head of Brand Marketing and will oversee a team of social media specialists and content creators.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.
Growth Opportunities:
- Expanding the social media team and mentoring junior team members
- Developing and implementing innovative social media strategies that drive business growth
- Potential career progression into a director or senior management role within the marketing department
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Life360's brand and business success.
🌍 Location & Work Environment
Office Type: Remote-first work environment with no physical office location required.
Office Location(s): N/A (remote work only)
Geographic Context:
- Life360 serves a global user base, requiring the ability to work with diverse audiences and adapt content for various regions and cultures.
- The remote work arrangement allows for flexibility in working hours to accommodate different time zones.
- Life360's remote-first culture fosters a collaborative and inclusive work environment.
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and work-life balance.
ASSUMPTION: Life360's remote-first work environment offers a high degree of flexibility and autonomy, making it an attractive option for candidates seeking a work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Video interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and content creation skills
- Understanding of Life360's brand and target audience
- Ability to work effectively with cross-functional teams
- Adaptability and agility in responding to emerging trends and algorithm changes
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media management and video content creation experience
- Include specific examples of successful YouTube channel growth strategies and platform-optimized content
- Demonstrate a strong understanding of Life360's brand and target audience in your application materials
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and strategic thinking
ATS Keywords: Social Media Management, YouTube Growth, Video Content Creation, Brand Voice, Cross-functional Collaboration, Strategic Thinking, Adaptability, A/B Testing, Performance Analytics, User-Generated Content, Influencer Marketing
ASSUMPTION: Life360's hiring process is designed to assess candidates' strategic thinking, creativity, and adaptability, with a strong focus on cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Video editing and creation software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social Insights)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Life360's social media team uses a variety of tools and technologies to streamline workflows, improve collaboration, and enhance overall productivity.
👔 Cultural Fit Considerations
Company Values:
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Work Style:
- Collaborative and inclusive work environment
- High degree of autonomy and flexibility
- Focus on results and impact over process
- Strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- Do you align with Life360's company values, particularly "Be a Good Person" and "Members Before Metrics"?
- Are you comfortable working in a remote-first environment with a high degree of autonomy?
- Do you thrive in a fast-paced, results-driven work environment with a strong focus on innovation and customer satisfaction?
ASSUMPTION: Life360's company culture emphasizes integrity, collaboration, and a strong focus on customer experience, making it an attractive employer for candidates who value these qualities.
⚠️ Potential Challenges
- Managing a remote team and maintaining consistent brand voice across multiple social media platforms
- Keeping up with platform algorithm changes and emerging trends in the fast-paced social media landscape
- Balancing planned content calendars with real-time opportunities and trending moments
- Ensuring consistent engagement and growth across multiple social media channels
ASSUMPTION: These challenges require a strategic, adaptable, and data-driven approach to social media management, with a strong focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its primary focus on growing Life360's YouTube channel and developing a comprehensive content strategy for multiple social media platforms
- Industry-specific context: Life360 operates in the family networking and safety sector, requiring a strong understanding of family dynamics and user behavior
- Career path comparison: This role offers growth opportunities in social media management, brand marketing, and potentially into senior leadership positions within the marketing department
ASSUMPTION: This role requires a unique blend of strategic thinking, creativity, and adaptability, with a strong focus on driving business growth through innovative social media strategies.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for Life360's YouTube channel, including subscriber acquisition strategies and platform-optimized content
- Creating and optimizing social media content for various platforms, including Instagram, TikTok, Facebook, Threads, and Twitter, to drive engagement and reach
- Collaborating with cross-functional teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives
ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the Social Media Manager role at Life360.
❓ Key Questions to Ask During Interview
- How does Life360 measure the success of its social media campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the social media department, and how does this role fit into the broader marketing organization?
- How does Life360 approach brand consistency across multiple social media platforms, and what tools or processes are in place to maintain this consistency?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does Life360 support the professional development and growth of its social media team members?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, adaptability, and cultural fit with Life360's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant social media management and video content creation experience
- Prepare a portfolio showcasing your best work, including examples of successful YouTube channel growth strategies and platform-optimized content
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
