Manager, Global Viral Marketing

📌 Core Information

🔹 Job Title: Manager, Global Viral Marketing

🔹 Company: Universal Music Group

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing, Streaming & Digital Media

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing pervasive short-form and social media campaigns targeting key ex-US markets.
• Collaborating with local market teams to identify and leverage cultural touchpoints for audience acquisition, engagement, and other label objectives.
• Building and maintaining a comprehensive database of key ex-US music communities, fan groups, creators, and cultural tastemakers.
• Monitoring and analyzing campaign performance to optimize strategies and tactics.
• Working closely with global marketing leads and the Los Angeles-based viral marketing team to ensure alignment and synergy.

ASSUMPTION: This role requires a high level of creativity, analytical thinking, and cultural awareness to succeed in a fast-paced, global environment.

📋 Key Responsibilities

✅ Develop and implement powerful, impactful short-form and social media campaigns that resonate on a global scale, particularly in key ex-US markets.

✅ Collaborate with local market teams to identify and utilize cultural touchpoints for audience acquisition, engagement, and other label objectives (maximizing eCommerce revenue, consumption, short-form volume, and overall artist awareness).

✅ Build and maintain a comprehensive database of key ex-US music communities, fan groups, creators, and cultural tastemakers.

✅ Engage with and foster relationships within these communities to amplify campaign reach and effectiveness.

✅ Monitor and analyze campaign performance to optimize strategies and tactics.

✅ Provide regular reports and insights to senior management on campaign success and areas for improvement.

✅ Work closely with global marketing leads and the Los Angeles-based viral marketing team to ensure alignment and synergy; specifically championing campaign execution and engagement ex-US.

✅ Maintain open communication with the head of international and head of digital, providing updates and insights as needed.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: Minimum of 5 years of experience in social media marketing, with a focus on short-form content and viral campaigns.

Required Skills:

• Proven track record of successful campaign development and execution in international markets.
• Strong understanding of global and local cultural trends and the ability to identify key touchpoints for audience engagement.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and regions.
• Proficiency in social media analytics and reporting tools.
• Passion for music and a deep understanding of the music industry and fan communities.

Preferred Skills:

• Creative thinker with the ability to generate innovative campaign ideas.
• Strong project management skills and the ability to handle multiple campaigns simultaneously.
• Experience in building and maintaining databases of influencers and fan communities.
• Ability to work in a fast-paced environment and adapt to changing priorities.

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools (e.g., social media management platforms, analytics tools) is likely to be required for this role.

💰 Compensation & Benefits

Salary Range: $66,560 - $95,000 per year

Benefits:

• Comprehensive medical, dental, and vision coverage.
• Flexible spending account (FSA) options.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
• Lifetime fertility support allowance of $30,000 to plan participants.
• Student loan repayment assistance and tuition reimbursement.
• 100% immediately vested 401(k) match on the first 5% of eligible compensation.

Working Hours: Full-time position with standard business hours, but may require flexibility to accommodate global campaigns and teams.

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Los Angeles area.

📌 Applicant Insights

🔍 Company Context

Industry: Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.

Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration.

Founded: UMG was founded in 1934 and has since grown into a global powerhouse in the music industry.

Company Description:

• UMG is committed to artistry, innovation, and entrepreneurship, fostering the development of services, platforms, and business models to broaden artistic and commercial opportunities for artists and create new experiences for fans.
• UMG's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, and many more, featuring the most comprehensive catalog of recordings and songs across every musical genre.
• UMG's catalog is marketed through Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).

Company Specialties:

• Music and entertainment

Company Website: Universal Music Group

ASSUMPTION: UMG's extensive global presence and diverse portfolio of labels and services provide a dynamic and innovative work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership within the global marketing team.

Reporting Structure: The Manager, Global Viral Marketing will report directly to the Head of Global Marketing and work closely with the Los Angeles-based viral marketing team.

Work Arrangement: This is an on-site position based in Los Angeles, California, with potential for remote collaboration with global teams.

Growth Opportunities:

• Proven success in this role may lead to increased responsibilities and career advancement within the global marketing team or other departments within UMG.
• UMG's extensive global presence provides opportunities for international relocation and career growth.
• Working closely with senior leadership and global teams offers ample opportunities for professional development and skill-building.

ASSUMPTION: This role offers a unique blend of creative and analytical challenges, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: UMG's headquarters in Santa Monica, California, features a modern, collaborative work environment designed to foster creativity and innovation.

Office Location(s): 2220 Colorado Avenue, Santa Monica, California 90401, US

Geographic Context:

• Los Angeles is a major hub for the music industry, providing ample opportunities for networking and collaboration with industry professionals.
• The city offers a diverse range of cultural experiences, entertainment options, and recreational activities.
• Los Angeles has a Mediterranean climate, with mild winters and warm summers, making it an attractive place to live and work year-round.

Work Schedule: Standard business hours with flexibility to accommodate global campaigns and teams.

ASSUMPTION: UMG's Los Angeles headquarters provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager and relevant team members to discuss role-specific skills and experiences.
• Final interview with senior leadership to assess strategic thinking and cultural fit.

Key Assessment Areas:

• Cultural awareness and understanding of global trends in music and entertainment.
• Strategic thinking and ability to develop and execute impactful campaigns.
• Analytical skills and data-driven decision-making.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and regions.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of global cultural trends and your ability to identify key touchpoints for audience engagement.
• Showcase your creativity and analytical thinking through specific examples of past campaigns or projects.
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and UMG's mission.

ATS Keywords: Global Marketing, Viral Marketing, Short-form Content, Social Media Marketing, Campaign Development, Data Analytics, Audience Acquisition, Fandom Building, Cultural Trends, Communication Skills, Interpersonal Skills, Collaboration, Trend Analysis, Creative Thinking, Database Management

ASSUMPION: UMG's hiring process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and creativity.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Database management tools (e.g., Excel, Google Sheets, SQL)

ASSUMPTION: Proficiency in relevant software tools is likely to be required for this role, and candidates should be prepared to discuss their experience with these platforms during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Artistry: UMG values creativity, innovation, and the pursuit of artistic excellence.
• Innovation: UMG fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and explore new ideas.
• Entrepreneurship: UMG empowers employees to take ownership of their roles and drive results through strategic thinking and initiative.

Work Style:

• Collaborative: UMG encourages open communication and teamwork across departments and regions.
• Dynamic: UMG's fast-paced, global environment requires employees to be adaptable and responsive to change.
• Creative: UMG values innovation and encourages employees to think outside the box and challenge the status quo.

Self-Assessment Questions:

• How do you stay up-to-date with global cultural trends and identify key touchpoints for audience engagement?
• Can you provide an example of a successful viral marketing campaign you've developed and executed, and how you measured its impact?
• How do you approach working with diverse teams and stakeholders across regions and time zones?

ASSUMPTION: UMG's company culture values creativity, innovation, and entrepreneurship, with a strong emphasis on collaboration and adaptability.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong organizational skills and the ability to prioritize effectively.
• Working with global teams may present unique communication and time zone challenges that require adaptability and flexibility.
• The fast-paced nature of the role may require employees to work outside of standard business hours to accommodate global campaigns and teams.
• The competitive nature of the music industry may present challenges in maintaining market share and relevance in a rapidly evolving landscape.

ASSUMPTION: While these challenges may present unique obstacles, they also offer opportunities for professional growth and development in a dynamic and innovative work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on global viral marketing and the need to identify and leverage cultural touchpoints for audience engagement in key ex-US markets.
• UMG's extensive global presence and diverse portfolio of labels and services provide unique opportunities for career growth and development not available in similar roles at smaller or more specialized organizations.
• Career paths within UMG may include progression to senior management roles within the global marketing team or other departments within the organization.

ASSUMPTION: This role offers a unique blend of creative and analytical challenges, providing ample opportunities for professional growth and development within the global music industry.

📝 Sample Projects

• Developing and executing a global viral marketing campaign for a newly signed artist, targeting key ex-US markets to drive awareness and consumption.
• Collaborating with local market teams to identify and leverage cultural touchpoints for an established artist's upcoming album release, maximizing eCommerce revenue and overall artist awareness.
• Building and maintaining a comprehensive database of key ex-US music communities, fan groups, creators, and cultural tastemakers, and engaging with these communities to amplify campaign reach and effectiveness.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Manager, Global Viral Marketing, requiring a strong blend of creative and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the most successful global viral marketing campaign you've executed, and how you measured its impact?
• How do you approach working with diverse teams and stakeholders across regions and time zones to ensure alignment and synergy?
• What strategies do you employ to stay up-to-date with global cultural trends and identify key touchpoints for audience engagement?
• How do you prioritize and manage multiple campaigns simultaneously, ensuring each receives the attention it deserves?
• What opportunities do you see for growth and development within this role and UMG's global marketing team?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and UMG's mission, and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on global cultural trends and viral marketing campaign successes.
• Prepare a portfolio of past campaigns or projects that demonstrate your creativity, analytical thinking, and ability to drive results.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.