π Core Information
πΉ Job Title: Manager, Growth Marketing
πΉ Company: Modern Treasury
πΉ Location: San Francisco, California, United States
πΉ Job Type: Full-time
πΉ Category: π Growth Marketing
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π Essential Job Details
π Job Overview
Modern Treasury is seeking an experienced Growth Marketing Manager to lead their digital marketing initiatives and drive strategy across multiple channels. In this hybrid role based in San Francisco, you'll be responsible for accelerating pipeline growth, building market awareness, and delivering measurable business results through integrated marketing campaigns.
ASSUMPTION: The role is a mid-to-senior-level position focused on spearheading the company's growth marketing efforts across digital platforms.
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π Key Responsibilities
β Develop and execute a comprehensive digital marketing strategy aligned with company objectives
β Create quarterly roadmaps for growth initiatives and campaign optimizations
β Partner with leadership to identify new growth opportunities and expansion channels
β Lead paid channel strategy across LinkedIn, Google, industry publications, and emerging platforms
β Optimize campaign performance to continuously improve pipeline metrics
β Implement attribution model to understand channel effectiveness
β Lead conversion rate optimization (CRO) initiatives across all digital platforms
β Implement and analyze A/B testing program to continuously improve user experience
β Direct SEO initiatives to drive qualified organic traffic and improve search rankings
β Develop and execute technical SEO roadmap
β Partner with the content team to create SEO-driven content that converts technical audiences
β Build measurement frameworks to track SEO performance and content effectiveness
β Mentor and develop a growth marketer
β Manage external agency relationships and freelance resources
ASSUMPTION: The role requires a strategic and hands-on approach to driving growth across various digital marketing channels, with a focus on both performance marketing and digital experience optimization.
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π― Required Qualifications
Education: Not specified
Experience: Not specified
Skills:
- Proven track record in digital marketing strategy and execution
- Expertise in paid media channels like LinkedIn, Google, and industry publications
- Strong understanding of conversion rate optimization and A/B testing
- Technical SEO knowledge and experience
- Ability to interpret data and derive actionable insights
- Demonstrated project management and team leadership skills
- Excellent communication and presentation skills
ASSUMPTION: The role likely requires 5-7 years of relevant growth marketing experience, with a mix of strategic and tactical skills across various digital channels and disciplines.
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π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on industry standards for a growth marketing manager role in the San Francisco Bay Area, the expected salary range is likely $100,000 - $150,000 per year, plus a competitive benefits package and equity compensation.
ASSUMPTION: The salary range is an estimate based on typical compensation for a mid-to-senior-level growth marketing role in the San Francisco tech ecosystem.
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π Applicant Insights
π Company Context
Industry Position: Modern Treasury is a fast-growing fintech company that provides payment operations solutions to its customers.
Company Size: Not specified
Company Stage: Based on the information provided, Modern Treasury appears to be in a growth stage, expanding its customer base and market presence.
ASSUMPTION: Modern Treasury is a relatively young, venture-backed fintech startup focused on disrupting the payment operations space.
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π Role Analysis
Career Level: Mid-to-senior level
Reporting Structure: The Growth Marketing Manager role reports to the Head of Growth & Integrated Marketing.
Team Size/Composition: Not specified
Growth Opportunities: The successful candidate can potentially grow into a more senior marketing leadership role as the company expands.
ASSUMPTION: This is a key strategic role within the marketing team, with opportunities for career advancement as the company scales.
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π Location & Work Environment
Office Type: Hybrid, with a base in San Francisco, CA.
Geographic Context: San Francisco is a major tech hub in the United States, known for its high cost of living but also its vibrant startup ecosystem and access to talent.
Work Schedule: Not specified, but likely a standard full-time role with regular business hours.
Regional Considerations: As a tech hub, San Francisco attracts a diverse, highly skilled workforce, but the cost of living may be a consideration for some candidates.
ASSUMPTION: The role is based in the San Francisco office, with the option for a hybrid work arrangement.
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πΌ Interview & Application Insights
Typical Process: Expect a multi-stage interview process, potentially including a phone/video screen, in-person interviews with the marketing team and leadership, and possibly a case study or presentation.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, data-driven decision-making, cross-functional collaboration skills, and ability to drive measurable growth.
Application Tips: Highlight your proven track record in growth marketing, including specific campaign results and optimization initiatives. Demonstrate your technical SEO and CRO proficiency, as well as your experience in managing a team and external resources.
ATS Keywords: digital marketing, growth marketing, paid media, SEO, CRO, campaign optimization, marketing strategy, marketing analytics, team management
ASSUMPTION: The interview process and assessment areas are based on standard practices for similar growth marketing roles in the tech industry.
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π οΈ Tools & Technologies
- Google Analytics
- Google Ads
- LinkedIn Ads
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- A/B testing and optimization tools (e.g., Optimizely, VWO)
- SEO tools (e.g., Ahrefs, Semrush)
ASSUMPTION: These are common tools and technologies used in growth marketing roles, although the specific stack may vary at Modern Treasury.
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π Cultural Fit Considerations
Company Values: Based on the job description, Modern Treasury values innovation, collaboration, and a focus on delivering measurable business impact.
Work Style: The role requires a balance of strategic thinking and hands-on execution, as well as the ability to work cross-functionally with product, web, and sales teams.
Self-Assessment: Consider whether you thrive in a fast-paced, growth-oriented environment and enjoy the challenge of driving digital marketing initiatives that directly contribute to the company's success.
ASSUMPTION: Modern Treasury has a dynamic, results-driven culture that values both strategic vision and tactical execution.
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β οΈ Potential Challenges
Given the broad scope of responsibilities and the need to drive growth across multiple digital channels, the Growth Marketing Manager may face challenges in prioritizing initiatives, managing workload, and aligning cross-functional teams to achieve the desired business outcomes.
ASSUMPTION: The role likely requires excellent project management, communication, and stakeholder management skills to navigate the various demands and competing priorities.
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π Similar Roles Comparison
This Growth Marketing Manager role is similar to other senior-level digital marketing or growth marketing positions in the tech industry, with a focus on developing and executing integrated marketing strategies to drive pipeline growth and brand awareness. However, the specific responsibilities and required technical skills (e.g., SEO, CRO) may vary depending on the company and industry.
ASSUMPTION: The core responsibilities and skill set for this role are broadly consistent with growth marketing roles in the tech/startup ecosystem.
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π Sample Projects
- Conduct a comprehensive audit of the company's current digital marketing performance and identify opportunities for improvement
- Develop a quarterly growth marketing roadmap that includes paid media campaigns, website optimization initiatives, and SEO-driven content strategies
- Implement an attribution model to better understand the effectiveness of different marketing channels and inform future budget allocations
- Lead the design and execution of an A/B testing program to systematically improve conversion rates across the company's digital platforms
- Collaborate with the content team to create a series of SEO-optimized blog posts and gated resources that drive qualified organic traffic and lead generation
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are typical of a growth marketing manager role.
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β Key Questions to Ask During Interview
1. What are the primary growth challenges the company is currently facing, and how would this role help address them?
2. How does the marketing team currently measure the success and impact of digital marketing initiatives?
3. What is the company's long-term vision for the growth marketing function, and how does this role fit into that strategy?
4. Can you describe the current marketing technology stack and how this role would be involved in evaluating and optimizing those tools?
5. What does the onboarding and training process look like for this role, and what support would be provided to help the new hire ramp up effectively?
6. What opportunities are there for professional development and career advancement within the marketing team and the broader organization?
ASSUMPTION: These questions are designed to help the candidate better understand the company's growth priorities, the role's impact, and the opportunities for professional growth.
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π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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π Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description to ensure the role and company align with your career goals and qualifications.
2. Tailor your resume and cover letter to highlight your relevant growth marketing experience, technical skills, and achievements that match the employer's requirements.
3. Prepare thoughtful questions to ask during the interview that demonstrate your interest in the role and company.
4. Research Modern Treasury's products, market position, and growth initiatives to understand the context and challenges the company is facing.
5. Review the job description for any ATS-friendly keywords to include in your application materials to improve your chances of passing the initial screening.
6. Be prepared to discuss your approach to driving digital marketing strategies, optimizing campaign performance, and collaborating cross-functionally.
By following these steps, you can position yourself as a strong, informed candidate and increase your chances of securing an interview for this exciting growth marketing opportunity at Modern Treasury.