📌 Core Information
🔹 Job Title: Manager, Growth Marketing - Experiences
🔹 Company: Netflix
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving ongoing acquisition and retention through repeat visits and sales
- Building partnerships with cross-functional teams to develop and refine growth marketing strategies
- Optimizing website sales conversion and SEO optimization
- Managing customer marketing (CRM) messaging program
- Creating and enhancing member value proposition for Netflix House
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth and sales.
📋 Key Responsibilities
✅ Develop website creative strategy and SEO optimization to drive sales and waitlist sign-ups
✅ Continuously optimize website sales conversion
✅ Own and manage customer marketing (CRM) messaging program
✅ Position and message offer strategy across guest lifecycle journey
✅ Create and enhance member value proposition for Netflix House
✅ Partner with media and performance teams to develop full-funnel plans
✅ Manage and unlock new growth levers to enhance sales and ops adoption toolkit
✅ Partner with ops on demand creation and shaping with contingency planning
✅ Serve as a partner to analytics teams to ensure robust marketing tracking and measurement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in growth marketing, e-commerce, or high-volume ticket sales roles
Required Skills:
- Proven track record in driving sales growth and ongoing adoption
- Strong analytical skills and data-driven mindset
- Excellent written and verbal communication skills
- Ability to cultivate relationships and efficiently communicate across multiple cross-functional partners
- Bias to action, proactive, and innovative by nature
- Strong team focus with outstanding organizational and resource management skills
- Respect, understanding, and enthusiasm for Netflix culture
Preferred Skills:
- Experience in the entertainment industry
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience in the entertainment industry or fluency in multiple languages may provide a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $360,000 per year
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market indicators and considers the specific job family, background, skills, and experience of the candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1997
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
- Offers a wide variety of TV series, films, and games across multiple genres and languages
- Provides members the ability to play, pause, and resume watching as much as they want, anytime, anywhere
Company Specialties:
- Revolutionizing the way people watch TV shows and movies
Company Website: https://jobs.netflix.com
ASSUMPTION: Netflix is a well-established company in the entertainment industry, known for its innovative approach to streaming services.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Director of Growth Marketing for Experiences
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to expand the Experiences team and take on more responsibilities
- Opportunities to work on high-profile projects and collaborate with various teams
- Chance to grow within the company as Netflix continues to expand its offerings
ASSUMPTION: This role offers significant growth potential, both within the Experiences team and across the broader organization.
🌍 Location & Work Environment
Office Type: Netflix's Los Angeles office is a modern, collaborative workspace
Office Location(s): 5808 W Sunset Blvd, Los Angeles, CA 90028, US
Geographic Context:
- Los Angeles is a major hub for the entertainment industry
- The office is located in the West Hollywood area, with easy access to public transportation and nearby amenities
- The city offers a diverse range of cultural attractions, dining, and recreational activities
Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for specific project needs)
ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with the hiring manager and cross-functional team members
- Final interview with the Director of Growth Marketing for Experiences
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Netflix's values
Application Tips:
- Highlight specific examples of driving sales growth and ongoing adoption in your resume
- Tailor your cover letter to demonstrate your understanding of Netflix's Experiences team and how your skills and experience align with the role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
ATS Keywords: Growth Marketing, E-commerce, Sales Growth, Customer Marketing, SEO Optimization, Website Conversion, Cross-functional Collaboration, Analytical Skills, Communication Skills, Organizational Skills, Proactive Mindset, Team Focus, Innovation, Relationship Building, Marketing Tracking, Contingency Planning
ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite
- CRM software (e.g., Salesforce, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and innovative
Self-Assessment Questions:
- How do you embody Netflix's values of inclusion, integrity, and excellence in your daily work?
- Describe a time when you had to collaborate with multiple teams to achieve a common goal. How did you ensure effective communication and coordination?
- How do you stay organized and manage your time when working on multiple projects simultaneously?
ASSUMPTION: Netflix places a strong emphasis on cultural fit and expects candidates to demonstrate a clear understanding and alignment with the company's values.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with various teams across different time zones
- Adapting to changes in strategy or priorities as the Experiences team continues to grow and evolve
- Balancing the need for data-driven decision-making with the need for quick execution and innovation
ASSUMPTION: These challenges are inherent to the dynamic and fast-growing nature of Netflix's Experiences team and the broader entertainment industry.
📈 Similar Roles Comparison
- This role is unique to Netflix, focusing on driving growth and sales for the company's Experiences team
- Similar roles in other companies may focus on specific aspects of growth marketing, such as customer acquisition or retention, rather than the full-funnel approach required for this role
- Career progression in this role may involve expanding the Experiences team or taking on more responsibilities within the broader marketing organization
ASSUMPTION: While there may be similar roles in other companies, the unique focus of this role on Netflix's Experiences team sets it apart from other growth marketing positions.
📝 Sample Projects
- Developing and executing a targeted SEO optimization strategy to drive sales and waitlist sign-ups for a new Netflix House location
- Creating and implementing a customer marketing (CRM) messaging program to enhance customer engagement and retention for Netflix's Experiences offerings
- Partnering with ops to create and shape contingency plans for demand fluctuations and unexpected events, such as inclement weather or global pandemics
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Manager, Growth Marketing - Experiences role and the need for a well-rounded skill set to succeed in this position.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Experiences team and the growth marketing strategies in place?
- How does this role fit into the broader marketing organization, and what opportunities are there for collaboration and growth?
- What are the most significant challenges facing the Experiences team, and how can this role help address them?
- How does Netflix support the professional development and growth of its employees, particularly in this role?
- What is the company's long-term vision for the Experiences team, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the company's vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.netflix.com
- Tailor your resume to highlight specific examples of driving sales growth and ongoing adoption, as well as your experience with relevant tools and technologies
- Write a cover letter that demonstrates your understanding of Netflix's Experiences team and how your skills and experience align with the role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
