📌 Core Information
🔹 Job Title: Manager, Growth Marketing - Lifestyle
🔹 Company: Hearst
🔹 Location: New York, NY, USA
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Lifestyle and Auto brands
- Collaborating effectively with cross-functional teams
- Leveraging data to inform marketing decisions and strategies
- Proven experience in performance marketing and acquisition KPIs
- Hands-on experience with various marketing platforms
ASSUMPTION: This role requires a strategic thinker with a strong analytical background, capable of working in a fast-paced environment and driving growth through innovative marketing strategies.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for Lifestyle and Auto brands, including Cosmopolitan, Good Housekeeping, Delish, House Beautiful, and more
✅ Collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives
✅ Leverage data and analytics to inform marketing strategies and measure performance
✅ Stay up-to-date with industry trends and best practices in performance marketing
✅ Manage and mentor junior team members, fostering a culture of growth and learning
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring a well-rounded marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in growth marketing, performance marketing, or a related role
Required Skills:
- Proven experience in performance marketing and acquisition KPIs
- Hands-on experience with various marketing platforms (e.g., Google Ads, Facebook Ads, SEO tools)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Proven ability to work in a fast-paced environment and solve problems effectively
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with A/B testing and optimization
- Knowledge of the media and publishing industry
ASSUMPTION: Candidates should have a strong foundation in performance marketing and be comfortable working with data to drive marketing strategies.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-senior level marketing roles in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts on Hearst products and services
Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst operates in the media production industry, with a diverse portfolio including television, digital media, magazines, entertainment, publishing, business media, cable, radio, real estate, syndication, and marketing.
Company Size: Hearst is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Hearst was founded in 1887 and has since grown into one of the nation's largest global, diversified information, services, and media companies.
Company Description:
- Hearst leads with purpose and integrity, innovating for over a century
- Dedicated to informing audiences and improving lives through its diverse portfolio
- Committed to serving communities through civic and philanthropic efforts
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and large size offer candidates a dynamic work environment with numerous growth opportunities.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director, Growth Marketing, and may have supervisory responsibilities for junior team members.
Work Arrangement: On-site, with flexibility to work additional hours as needed
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on various brands within Hearst's diverse portfolio
- Chance to develop skills in team management and mentoring
ASSUMPTION: This role offers strong potential for career growth within Hearst's marketing team.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City offers a vibrant and dynamic work environment
- Close proximity to various amenities, including restaurants, shops, and cultural attractions
- Easy access to public transportation
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The on-site work arrangement in New York City provides candidates with a bustling and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with Hearst's values
Application Tips:
- Highlight relevant experience in performance marketing and acquisition KPIs
- Demonstrate strong analytical skills and data-driven mindset in your resume and interview
- Prepare examples of successful marketing campaigns and their outcomes
- Research Hearst's brands and industry to showcase your knowledge and enthusiasm
ATS Keywords: Performance Marketing, Acquisition KPIs, Data Analysis, Problem Solving, Strategic Thinking, Collaboration, Innovative Marketing Strategies, Marketing Platforms, Google Ads, Facebook Ads, SEO Tools, Marketing Automation, A/B Testing, Optimization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within Hearst's marketing team.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving growth through innovative marketing strategies?
ASSUMPTION: Candidates who align with Hearst's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple brands with varying marketing objectives and strategies
- Keeping up with industry trends and best practices in performance marketing
- Balancing strategic planning with hands-on execution and team management
- Working in a fast-paced environment with tight deadlines
ASSUMPTION: These challenges can be overcome by a strong, adaptable marketing professional with a solid foundation in performance marketing and a data-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Performance Marketing Manager position in other media or publishing companies
- However, Hearst's diverse portfolio offers the opportunity to work on various brands and categories
- Career progression may include moving into a leadership role within Hearst's marketing team or exploring opportunities within the broader organization
ASSUMPTION: While this role shares similarities with other growth marketing positions, Hearst's unique portfolio and large size provide distinct opportunities for growth and development.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to drive user acquisition for a lifestyle brand
- Analyzing and optimizing the performance of email marketing campaigns to improve open rates and click-throughs
- Conducting A/B testing on website landing pages to improve conversion rates and drive revenue growth
ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the opportunity to drive meaningful impact on Hearst's brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Hearst support the professional development and growth of its marketing team members?
- What are the most pressing challenges facing the Lifestyle and Auto brands, and how can this role address them?
- How does Hearst measure the success of its marketing efforts, and how will the performance of this role be evaluated?
- What is the company culture like, and how does the marketing team contribute to it?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in performance marketing and acquisition KPIs
- Prepare examples of successful marketing campaigns and their outcomes for your interview
- Research Hearst's brands and industry to showcase your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
