🔹 Job Title: Manager - HLISB (Marketing & Dist Channel)
🔹 Company: Hong Leong Bank
🔹 Location: HLT-Hong Leong Tower, Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and leadership skills to drive marketing efforts and achieve business targets.
✅ Develop and execute comprehensive marketing strategies and campaigns for PFS-i products, with a focus on standalone products like Term Investment Account-i (TIA-i) and upcoming products like DIA-i
✅ Manage the end-to-end campaign lifecycle, including ideation, concept development, obtaining necessary approvals, budget allocation, and execution
✅ Oversee the preparation of marketing collaterals and ensure their alignment with brand guidelines and regulatory requirements
✅ Manage the Advertising and Promotional (A&P) budget for the PFS-i department, ensuring all marketing activities are within the allocated budget and provide optimal return on investment
✅ Prepare and present campaign proposals, progress updates, and post-campaign analysis reports to management
✅ Monitor and analyze campaign performance against key performance indicators (KPIs) and recommend adjustments to optimize results
✅ Manage campaign fulfillment processes, ensuring timely and accurate delivery of offers and rewards to eligible customers
✅ Ensure all marketing and campaign activities are conducted in full compliance with relevant regulatory requirements and internal compliance standards
✅ Brief branch staff and other distribution channels on upcoming campaigns, product features, and marketing materials to ensure their readiness
✅ Collaborate with relevant departments to ensure the readiness and effectiveness of all distribution channels for marketing campaigns
✅ Provide marketing support to the branch network and sales teams, including managing requests for sign-up gifts, point-of-sale materials, and other promotional items
✅ Manage the inventory levels of marketing materials and sign-up gifts, ensuring efficient allocation and cost control
✅ Raise and manage budgets for branch-level marketing activities and support requests, ensuring justification of spend against results
✅ Act as a central point of contact for marketing-related queries and support requests from branches and sales staff
✅ Oversee the development and review of all marketing collaterals and terms and conditions to ensure they are Shariah-compliant and accurately reflect Hong Leong Islamic Bank's branding and messaging
✅ Liaise with relevant Islamic stakeholders and Shariah advisors to obtain necessary approvals for marketing materials and campaigns
✅ Ensure the correct and appropriate use of Islamic terminologies in all marketing communications
✅ Lead, manage, and motivate the Marketing and Channel Management Unit team
✅ Delegate tasks and responsibilities effectively to team members, ensuring clear expectations and deadlines
✅ Monitor team performance, provide regular feedback, and conduct performance appraisals
✅ Foster a positive and collaborative work environment that encourages teamwork and high performance
✅ Identify training and development needs of team members and facilitate opportunities for their growth
✅ Manage team workload and ensure efficient allocation of resources to meet departmental objectives
✅ Address and resolve any team-related issues or conflicts
✅ Ensure all team members understand and adhere to all relevant regulatory requirements and internal compliance standards in their respective roles and responsibilities
✅ Participate in the recruitment and selection process for new team members, including interns
✅ Manage the onboarding and training of new team members and interns
✅ Provide guidance and mentorship to team members and interns to support their professional development
✅ Ensure all marketing and channel management activities are aligned with the overall strategic objectives and business goals of Hong Leong Islamic Bank
✅ Adhere to all relevant internal policies, procedures, and regulatory guidelines
✅ Collaborate effectively with other departments within the bank to ensure seamless execution of marketing campaigns and initiatives
✅ Contribute to a positive and professional work environment within the organization
✅ Maintain a strong understanding of the Islamic banking landscape and industry best practices in marketing and channel management
✅ Uphold the highest standards of compliance to safeguard the Bank's reputation, prioritize customer satisfaction, and ensure the Bank's interests are always the top priority
ASSUMPTION: This role requires a broad range of skills, including strategic planning, campaign management, budgeting, team leadership, and stakeholder management, to effectively drive marketing efforts and achieve business targets.
Education: Degree or equivalent
Experience: Minimum 5 years of work experience in the Bank
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant marketing experience, strong leadership skills, and a solid understanding of the Islamic banking industry will be well-suited for this role.
Salary Range: Based on industry standards for a Manager role in the Financial Services sector in Malaysia, the estimated salary range for this position is RM 120,000 - RM 180,000 per annum. This estimate takes into account the candidate's experience level, the role's responsibilities, and the company's size.
Benefits:
Working Hours: Full-time position with standard working hours of 9:00 AM to 5:30 PM, Monday to Friday. May require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
Industry: Hong Leong Bank operates in the competitive Financial Services sector in Malaysia, offering a wide range of banking and financial services to both consumers and businesses. The bank is known for its innovative approach to banking, guided by its "Digital-at-the-Core" ethos.
Company Size: Hong Leong Bank is a mid-sized organization with approximately 6,800 employees, providing a supportive and collaborative work environment that encourages diversity, inclusion, and merit-based hiring.
Founded: Established in 1905, Hong Leong Bank has a rich history and a strong reputation in the Malaysian banking industry. The bank has expanded its footprint regionally, with branches in Singapore, Hong Kong, Vietnam, Cambodia, and China.
Company Description:
Company Specialties:
Company Website: http://www.hlb.com.my
ASSUMPTION: Hong Leong Bank's extensive range of financial services and commitment to digital innovation make it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.
Career Level: This role is a mid-level management position, reporting directly to the Head of Personal Financial Services-i (PFS-i) Department. The Manager of Marketing and Channel Management is responsible for leading and managing the marketing and channel management team to achieve the department's objectives.
Reporting Structure: The Manager of Marketing and Channel Management reports directly to the Head of PFS-i Department and oversees the Marketing and Channel Management Unit team.
Work Arrangement: This is an on-site role, with standard working hours of 9:00 AM to 5:30 PM, Monday to Friday. Occasional overtime or weekend work may be required to meet project deadlines.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in marketing and channel management within the Islamic banking sector, with potential for career growth and development.
Office Type: Hong Leong Bank's headquarters is located in the HLT-Hong Leong Tower, a modern and well-equipped office building in the heart of Kuala Lumpur's Golden Triangle district.
Office Location(s): HLT-Hong Leong Tower, Kuala Lumpur
Geographic Context:
Work Schedule: Standard working hours are from 9:00 AM to 5:30 PM, Monday to Friday. Occasional overtime or weekend work may be required to meet project deadlines.
ASSUMPTION: The modern and centrally located office environment, combined with Kuala Lumpur's vibrant culture and amenities, makes this an attractive work location for candidates.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Campaign Management, Budget Management, Performance Monitoring, Shariah Compliance, Team Leadership, Stakeholder Management, Collaboration, Customer Support, Inventory Management, Regulatory Compliance, Training and Development, Digital Marketing, Analytical Skills, Communication Skills, Problem Solving
ASSUMPTION: Hong Leong Bank's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for the organization's needs.
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role, as they are used to streamline workflows, track progress, and analyze performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong alignment with Hong Leong Bank's values and work style, as well as a commitment to customer-centricity and excellence, will be well-suited for this role.
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as a deep understanding of the marketing landscape and stakeholder dynamics.
ASSUMPTION: Candidates with experience in Islamic banking or marketing within the financial services sector will find this role particularly appealing due to its unique focus and career growth opportunities.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from strategic planning and campaign management to team leadership and stakeholder collaboration.
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the organization's priorities and challenges.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.