📌 Core Information
🔹 Job Title: Manager I, Global Organic Social Media
🔹 Company: Allbirds
🔹 Location: San Francisco, CA or Portland, OR
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global organic social strategy for Allbirds
- Creating and curating engaging, on-brand content for multiple platforms
- Collaborating cross-functionally to gather inputs and align stakeholders
- Analyzing performance metrics and optimizing content based on insights
ASSUMPTION: This role requires a strong understanding of social media platforms, content trends, and best practices. The ideal candidate will have experience managing organic social media for consumer brands, ideally in the footwear, apparel, or lifestyle sectors.
📋 Key Responsibilities
✅ Strategy & Planning: Develop and execute a global organic social strategy that drives brand love, community engagement, and cultural relevance. Own the social media calendar, ensuring integration with product launches, brand campaigns, retail moments, and key cultural events. Collaborate with internal teams to surface stories that matter.
✅ Content Creation & Creativity: Concept, produce, and publish original social-first content (photo, video, graphic, written) that brings the Allbirds brand to life in fresh and compelling ways. Write compelling social copy that reflects Allbirds’ tone of voice and makes sustainability approachable and shareable. Partner with creative teams to create platform-specific content that is thumb-stopping and on brand. Proactively pitch and test new content formats that align with cultural trends and platform shifts.
✅ Social Insights & Trends: Stay on top of emerging social media trends, platform updates, and cultural conversations—bringing fresh insights to the team. Analyze what’s working (and what’s not) on Allbirds’ channels and across competitors, translating insights into actionable creative content ideas and optimizations. Monitor social conversations to identify opportunities for brand participation and real-time content.
✅ Community Engagement: Manage daily community management, responding to comments, questions, and DMs to foster conversation and deepen relationships. Cultivate an authentic and inclusive brand presence that resonates with diverse audiences.
✅ Reporting & Optimization: Analyze and report on performance metrics weekly and monthly, extracting insights to inform future strategies and creative executions. Continuously test new formats, features, and content types to grow reach, engagement, and community love.
✅ Influencer & Creator Collaboration: Support influencer content integration into organic feeds and stories in partnership with the Influencer Marketing team. Identify emerging creators for potential organic collaborations that align with brand storytelling.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: BA/BS or equivalent work experience
Experience: 2+ years of experience managing organic social media for consumer brands, ideally in footwear, apparel, or lifestyle sectors.
Required Skills:
- Proven ability to create social-first content (photo, video, graphics, copy) that is on brand, culturally relevant, and drives engagement
- Deep understanding of social media platforms, content trends, and best practices
- Highly creative with a proactive mindset—constantly seeking new ways to tell stories that stand out in-feed
- Insights-driven, using performance data and cultural trends to guide and optimize content decisions
- Strong copywriting skills with an instinct for sharp, witty, and brand-aligned language
- Comfortable working cross-functionally to gather inputs and align stakeholders
- Highly organized with strong attention to detail and the ability to manage multiple projects in a fast-paced environment
- Familiarity with social media management tools such as Sprout Social, Later, or Hootsuite
- Experience working with global consumer brands and regional teams
- Basic knowledge of Adobe Creative Suite (Photoshop, Premiere, Lightroom)
Preferred Skills:
- Photography, video editing, or motion graphic skills
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year
Benefits:
- Healthcare: Medical, Dental, and Vision plans for employees and eligible dependents, with options including PPO, HDHP, and HMO (in California). Company-paid OneMedical memberships and HSA contribution for enrolled HSA members.
- Financial: Company equity for eligible roles, 401(k) with employer matching contribution, Employee Stock Purchase Plan, company-paid life insurance for full-time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses, medical travel expense reimbursement program, and more.
- Time Off: Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave with a new parent bonus for full-time employees, volunteering, medical & family care leave, bereavement, jury duty, and voting.
- Employee Assistance Program
- Company Discount: 50% off most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles
Working Hours: 40 hours per week, with the possibility of working more than 8 hours per day and/or 40 hours per week as needed.
ASSUMPTION: The salary range provided is based on the job description and industry standards for similar roles in the San Francisco and Portland areas.
📌 Applicant Insights
🔍 Company Context
Industry: Allbirds operates in the retail apparel and fashion industry, focusing on sustainability and natural materials.
Company Size: Allbirds has 201-500 employees, which means there are ample opportunities for collaboration and growth but also a need for strong organizational skills to manage multiple projects and stakeholders.
Founded: Allbirds was founded in 2016, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Allbirds is a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco
- The company is committed to creating better things in a better way using premium natural materials
- Allbirds is a certified B Corporation, meeting rigorous standards of social and environmental performance, accountability, and transparency
Company Specialties:
- Sustainability
- Footwear
- Apparel
- Natural Materials
- Innovation
Company Website: www.allbirds.com
ASSUMPTION: Allbirds’ commitment to sustainability and natural materials is a significant aspect of its brand and culture, making this a key consideration for applicants.
📊 Role Analysis
Career Level: This role is at the manager level, requiring experience in leading a team and driving strategy.
Reporting Structure: The Organic Social Media Manager reports directly to the Chief Marketing Officer.
Work Arrangement: This role is on-site, with the possibility of working more than 8 hours per day and/or 40 hours per week as needed.
Growth Opportunities:
- As Allbirds continues to grow, there may be opportunities for the Organic Social Media Manager to expand their team or take on additional responsibilities
- The company’s focus on innovation and sustainability may present opportunities for the manager to contribute to strategic initiatives
- With experience and strong performance, the manager may have the opportunity to advance to a director or senior manager role
ASSUMPTION: Given Allbirds’ focus on growth and innovation, there are likely to be numerous opportunities for the successful candidate to grow and develop within the organization.
🌍 Location & Work Environment
Office Type: Allbirds’ offices are designed to be comfortable and collaborative, reflecting the company’s casual and approachable brand.
Office Location(s): San Francisco, CA or Portland, OR
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a high cost of living
- Portland is known for its creative culture, outdoor activities, and a lower cost of living compared to San Francisco
- Both cities have a diverse population and a strong focus on sustainability and social responsibility
Work Schedule: The work schedule is typically Monday through Friday, with the possibility of working more than 8 hours per day and/or 40 hours a week as needed.
ASSUMPTION: The location of this role may impact the ideal candidate’s commute, cost of living, and overall work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer
- Background check and offer
Key Assessment Areas:
- Candidates’ understanding of Allbirds’ brand and values
- Candidates’ ability to create engaging, on-brand content
- Candidates’ analytical skills and ability to optimize content based on performance metrics
- Candidates’ cultural fit and alignment with Allbirds’ values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Allbirds’ brand and values in your application materials
- Include examples of your social media content and campaigns, demonstrating your ability to create engaging, on-brand content
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
ATS Keywords: Social Media Management, Content Creation, Copywriting, Community Engagement, Data Analysis, Creative Collaboration, Trend Analysis, Project Management, Adobe Creative Suite, Photography, Video Editing, Motion Graphics, Cross-Functional Collaboration, Organizational Skills, Proactive Mindset, Cultural Relevance
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials to highlight your relevant experience and skills for this role.
🛠️ Tools & Technologies
- Social media management tools such as Sprout Social, Later, or Hootsuite
- Adobe Creative Suite (Photoshop, Premiere, Lightroom)
- Video editing and motion graphics software
- Project management tools
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Comfortable: Allbirds prioritizes comfort in its products and workplace culture
- Design-driven: Allbirds focuses on creating innovative, high-quality products
- Sustainable: Allbirds is committed to using premium natural materials and minimizing its environmental impact
- Inclusive: Allbirds strives to create a welcoming and inclusive brand and workplace
Work Style:
- Collaborative: Allbirds encourages cross-functional collaboration and teamwork
- Casual: Allbirds’ offices reflect a casual, comfortable work environment
- Proactive: Allbirds values employees who take initiative and drive results
- Adaptable: Allbirds is a growing company, and employees must be able to adapt to change and take on new responsibilities as needed
Self-Assessment Questions:
- Do you align with Allbirds’ values of comfort, design, sustainability, and inclusivity?
- Are you comfortable working in a collaborative, casual work environment?
- Do you have a proactive mindset and the ability to adapt to change?
ASSUMPTION: Cultural fit is a critical factor in success at Allbirds, and candidates should carefully consider how their values and work style align with the company’s.
⚠️ Potential Challenges
- The fast-paced nature of social media may require the manager to work more than 8 hours per day and/or 40 hours per week as needed
- The role may require the manager to manage multiple projects and stakeholders, which can be challenging in a fast-paced environment
- The competitive nature of the job market may make it difficult to attract and retain top talent
- The role may require the manager to work with regional teams, which can present communication and time zone challenges
ASSUMPTION: The successful candidate will be able to manage their time effectively, prioritize tasks, and work collaboratively to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position requires a higher level of strategic thinking and cross-functional collaboration
- Allbirds’ focus on sustainability and natural materials sets it apart from many other consumer brands, presenting unique opportunities and challenges
- As a manager-level role, this position offers more responsibility and growth potential than entry-level social media coordinator or specialist roles
ASSUMPTION: Candidates should carefully consider their career goals and whether this role aligns with their long-term aspirations.
📝 Sample Projects
- Creating a social media campaign to launch a new product line, incorporating user-generated content and influencer partnerships
- Analyzing social media performance metrics to identify trends and optimize content strategy
- Developing a social media crisis communication plan to ensure brand reputation and customer trust
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Allbirds approach influencer marketing and collaborations?
- What are the biggest challenges facing the social media team, and how can this role help address them?
- How does Allbirds support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about whether it’s the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
- If selected for an interview, be prepared to present examples of your social media content and campaigns, demonstrating your ability to create engaging, on-brand content
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
