📌 Core Information
🔹 Job Title: Manager II, Marketing
🔹 Company: Regal Rexnord
🔹 Location: Milwaukee, Wisconsin, United States
🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing integrated marketing for the Outdoor, Mobile Power, and Renewable Energy industries
- Driving global campaigns for brand awareness, lead generation, pipeline acceleration, and revenue growth
- Managing strategic customer segmentation, targeted campaigns, and programs
- Aligning marketing activities with business goals by understanding customer workflows and market needs
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global marketing trends and best practices.
📋 Key Responsibilities
✅ Establish and maintain credibility as a highly-valued subject matter expert in the assigned industries
✅ Guide and collaborate with business stakeholders on a targeted go-to-market (GTM) plan for the assigned business portfolio
✅ Collaborate with Divisional Marketing teams and Product Managers to understand and refine market segment needs and customer personas
✅ Create resonating value propositions and messaging guidelines by translating research and divisional goals into actionable business insights
✅ Suggest, develop, implement, and assess marketing campaigns across diverse customer personas and sales channels
✅ Cultivate expertise and impact in designated vertical markets and associated products to enhance marketing campaigns
ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or communication
Experience: 7-10+ years of experience in marketing programs and/or marketing campaigns
Required Skills:
- Proven experience in managing B2B campaigns, including experience with Account Based Marketing programs
- Experience with Salesforce Pardot in setting up, executing, and analyzing campaigns
- Experienced with SEO and SEM tactics, keyword research, and Google Analytics
- Ability to successfully manage multiple campaigns running simultaneously and adhering to completion target dates and budget goals
- Understand current marketing trends
Preferred Skills:
- Agency management experience
- Experience in content development
ASSUMPTION: Candidates with experience in content development and agency management will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager II role with 10+ years of experience in the Milwaukee area)
Benefits:
- Medical, Dental, Vision, and Prescription Drug Coverage
- Spending accounts (HSA, Health Care FSA, and Dependent Care FSA)
- Paid Time Off and Holidays
- 401k Retirement Plan with Matching Employer Contributions
- Life and Accidental Death & Dismemberment Insurance
- Paid Leaves
- Tuition Assistance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Regal Rexnord operates in the Electric Power Transmission, Control, and Distribution industry, with a focus on sustainable solutions that power, transmit, and control motion.
Company Size: Regal Rexnord has 10,001+ employees, making it a large enterprise with a global presence.
Founded: 1955
Company Description:
- Regal Rexnord is a leading, global manufacturer of airflow, motion control, power transmission, and power generation solutions used in commercial, industrial, and residential settings.
- The company's products enable various aspects of daily life, such as HVAC systems, smart buildings, agricultural and food service equipment, and conveyor systems for e-commerce.
- Regal Rexnord is comprised of four operating segments: Automation & Motion Control, Industrial Powertrain Solutions, Power Efficiency Solutions, and Industrial Systems.
Company Specialties:
- Electric motors and air moving subsystems
- Power transmission components and subsystems
- Automation offering, including controls, actuators, drives, and precision motors
Company Website: RegalRexnord.com
ASSUMPTION: Regal Rexnord's extensive product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the Manager II level, indicating significant experience and responsibility in marketing strategy and execution.
Reporting Structure: The Manager II, Marketing reports directly to the Director of Marketing and has 1 direct report, a Marketing Specialist.
Work Arrangement: This role is a hybrid position, requiring 3 days in the office and 2 days remote work per week.
Growth Opportunities:
- Potential to advance to a Manager III or Director-level role within the marketing department
- Opportunities to expand expertise across different industries and product lines
- Chance to mentor and develop a Marketing Specialist
ASSUMPTION: This role offers ample opportunities for career growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Regal Rexnord's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 111 W Michigan St, Milwaukee, Wisconsin 53203, US
Geographic Context:
- Milwaukee, Wisconsin, is a mid-sized city with a diverse economy and a strong job market
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a vibrant food scene
- Milwaukee has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The work schedule for this hybrid role is Monday through Friday, with 3 days in the office and 2 days remote work per week.
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the modern office space provides an engaging and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- First-round interview with the hiring manager and a member of the marketing team
- Second-round interview with additional members of the marketing team and/or senior leadership
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Industry knowledge and market trends
- Leadership and team management skills
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Regal Rexnord's products and industries to demonstrate your understanding of the company and its markets
ATS Keywords: Integrated Marketing, B2B Campaigns, Account Based Marketing, Salesforce Pardot, SEO, SEM, Marketing Strategy, Global Marketing, Customer Segmentation, Targeted Campaigns, Product Launch
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical marketing skills and leadership abilities.
🛠️ Tools & Technologies
- Salesforce Pardot
- SEO and SEM tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety of our employees, customers, and communities
- Integrity: Upholding the highest ethical standards in all our actions
- Respect: Valuing and appreciating the diverse perspectives and contributions of our employees
- Excellence: Striving for continuous improvement and outstanding performance
- Innovation: Encouraging creativity and embracing change to drive growth and success
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional partnerships
- Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
- Adaptable and responsive to changing market conditions and customer needs
Self-Assessment Questions:
- How have you demonstrated a commitment to safety in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in market conditions or customer needs?
- How have you fostered a culture of innovation and continuous improvement in your previous roles?
ASSUMPTION: Regal Rexnord values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Adapting to changing market conditions and customer needs
- Collaborating effectively with cross-functional teams and stakeholders
- Staying up-to-date with the latest marketing trends and technologies
ASSUMPTION: The fast-paced and dynamic nature of the marketing industry, along with the global scope of this role, presents both opportunities and challenges for the successful candidate.
📈 Similar Roles Comparison
- Compared to other Marketing Manager II roles, this position offers a broader scope of responsibilities and a more global focus
- Industry-specific context: The Outdoor, Mobile Power, and Renewable Energy industries present unique challenges and opportunities for marketing strategies
- Career path comparison: This role offers potential growth opportunities within the marketing department and across the organization
ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it compares to other marketing management opportunities.
📝 Sample Projects
- Developing and executing a global integrated marketing campaign for a new product launch in the Outdoor industry
- Conducting market research and customer segmentation analysis to inform targeted marketing strategies in the Mobile Power industry
- Collaborating with product marketing and the team to strategize and oversee content marketing activities that drive target audiences to Regal Rexnord's content
ASSUMPTION: The sample projects listed provide a glimpse into the types of initiatives the successful candidate might undertake in this role, but the specific projects will vary based on the company's current priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for the Outdoor, Mobile Power, and Renewure Energy industries, and how this role will contribute to their evolution?
- How does the marketing team collaborate with other departments, such as product management and sales, to ensure alignment and effectiveness in our marketing efforts?
- What opportunities exist for professional development and growth within the marketing department and across the organization?
- How does Regal Rexnord support work-life balance for its employees, particularly in hybrid and remote work arrangements?
- Can you provide an example of a successful marketing campaign led by the company, and what factors contributed to its success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Regal Rexnord's products and industries to demonstrate your understanding of the company and its markets
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
