📌 Core Information
🔹 Job Title: Manager II, Product Marketing Enablement
🔹 Company: Apollo.io
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: May 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Partnering with GTM enablement team to support revenue org and collaborate with product and marketing teams
- Developing and executing strategies to empower sales force with effective communication of Apollo.io's value proposition
- Creating compelling sales assets, customer stories, and competitive intelligence resources
- Leading enablement sessions for GTM teams on product launches and releases
- Analyzing and optimizing go-to-market enablement initiatives and assets
ASSUMPTION: This role requires a strong background in B2B SaaS product marketing with a focus on GTM enablement programs. The ideal candidate will have experience working with sales teams and be comfortable managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Partner with GTM enablement team to support revenue org and collaborate with product and marketing teams
✅ Develop and execute strategies to empower sales force with effective communication of Apollo.io's value proposition
✅ Create compelling sales assets, customer stories, and competitive intelligence resources
✅ Develop and co-lead enablement sessions for GTM teams on product launches and releases
✅ Analyze and optimize go-to-market enablement initiatives and assets
ASSUMPTION: The responsibilities listed above are based on the job description provided. However, the specific tasks and priorities may vary depending on the company's needs and the manager's discretion.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in B2B SaaS product marketing, with a strong focus on GTM enablement programs
Required Skills:
- Strategic thinking and problem-solving skills
- Ability to translate complex product information into clear, concise, and compelling sales materials
- Proven success in developing and executing sales enablement programs
- Experience managing multiple projects simultaneously and meeting tight deadlines
- Familiarity with sales enablement tools and platforms
Preferred Skills:
- Experience in competitive intelligence and PLG
ASSUMPTION: While the job description does not explicitly list preferred qualifications, having experience in competitive intelligence and PLG would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager II role in B2B SaaS product marketing)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Remote work options
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager II role in B2B SaaS product marketing. Actual compensation may vary depending on the candidate's experience and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B sales and marketing software
Company Size: Medium (501-1,000 employees)
Founded: 2015
Company Description:
- Apollo.io is a leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally
- The company provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide
- Apollo.io offers tools to engage and convert these contacts in one unified platform, helping revenue professionals find the most accurate contact information and automating the outreach process
Company Specialties:
- Sales Engagement
- Lead Generation
- Predictive Analytics
- Lead Scoring
- Sales Strategy
- Conversation Intelligence
- Sales Enablement
- Lead Routing
- Sales Development
- Email Engagement
- Revenue Intelligence
- Sales Operations
- Sales Intelligence
- Sales Engagement
- Lead Intelligence
- Prospecting
- and B2B Data
Company Website: https://www.apollo.io/
ASSUMPTION: Apollo.io is a well-established company in the B2B sales and marketing software industry, with a strong focus on providing revenue teams with the tools they need to succeed.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports to the Head of PMM
Work Arrangement: Remote OK, with flexible hours and the option to work from the company's San Francisco headquarters
Growth Opportunities:
- Potential to advance to a senior management role within the product marketing department
- Opportunity to work on high-impact projects and initiatives that drive company growth
- Chance to collaborate with and learn from experienced professionals across various departments
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with an office in San Francisco)
Office Location(s): San Francisco, California
Geographic Context:
- Apollo.io is headquartered in San Francisco, with a remote-friendly work culture that allows employees to work from anywhere in the United States
- The company's location in the heart of Silicon Valley provides ample opportunities for networking and collaboration with other tech professionals
- The San Francisco Bay Area offers a diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Apollo.io's remote-friendly work culture and flexible hours make it an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the Head of PMM
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to translate complex product information into clear, concise, and compelling sales materials
- Experience developing and executing sales enablement programs
- Familiarity with sales enablement tools and platforms
Application Tips:
- Highlight your experience in B2B SaaS product marketing and GTM enablement programs
- Include specific examples of your ability to create compelling sales materials and drive measurable results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: B2B SaaS Product Marketing, GTM Enablement Programs, Sales Enablement, Sales Assets, Competitive Intelligence, Strategic Thinking, Problem Solving, Project Management, Sales Enablement Tools
ASSUMPTION: Apollo.io uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Sales enablement tools (e.g., Highspot, Gong, Apollo.io)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with sales enablement tools, project management tools, marketing automation tools, and data analysis tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Extreme ownership
- Focus and urgency
- Learning voraciously
Work Style:
- Collaborative and team-oriented
- Bold ideas and courageous action
- Autonomy and ownership of roles
Self-Assessment Questions:
- Do you take extreme ownership of your work and responsibilities?
- Are you comfortable working in a fast-paced, evolving environment?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Apollo.io values candidates who are self-motivated, proactive, and able to work independently. The company's fast-paced, evolving environment requires employees who can adapt quickly and take initiative.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Keeping up with the fast-paced, evolving nature of the company and the B2B SaaS industry
- Collaborating effectively with remote team members and stakeholders
- Balancing the demands of supporting the revenue organization while also collaborating with product and marketing teams
ASSUMPTION: The potential challenges listed above are based on the job description and industry trends. However, the specific challenges faced by the candidate may vary depending on the company's needs and the manager's discretion.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or a Sales Enablement Manager, but with a stronger focus on GTM enablement programs
- Apollo.io's focus on B2B sales and marketing software sets it apart from other companies in the industry
- This role offers significant growth opportunities and the chance to work on high-impact projects and initiatives
ASSUMPTION: While this role shares similarities with other product marketing and sales enablement roles, its unique focus on GTM enablement programs and Apollo.io's specific industry context make it a distinct opportunity.
📝 Sample Projects
- Developing a comprehensive sales enablement program for a new product launch
- Creating a competitive intelligence report to help sales teams effectively position Apollo.io against competitors
- Designing and delivering a training session for the sales team on a new feature or product update
ASSUMPTION: The sample projects listed above are based on the job description and industry trends. However, the specific projects assigned to the candidate may vary depending on the company's needs and the manager's discretion.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader product marketing organization?
- What are the most significant challenges facing the sales team, and how can this role help address them?
- How does Apollo.io support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Apollo.io's work culture foster collaboration and innovation?
ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the team, and the company's work culture. However, the candidate should also prepare questions specific to their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B SaaS product marketing and GTM enablement programs
- Prepare for the interview by researching Apollo.io's products, competitors, and industry trends
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
