Manager, In-Store Marketing (1 Year Contract)

📌 Core Information

🔹 Job Title: Manager, In-Store Marketing (1 Year Contract)

🔹 Company: Loblaw Agency

🔹 Location: Toronto, ON

🔹 Job Type: Contract (Hourly)

🔹 Category: Retail

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Managing and delivering in-store campaigns, signage, and print materials to enhance the customer experience.
• Collaborating with internal teams and external vendors to ensure timely execution and impactful marketing initiatives.
• Providing support for store audits and liaising with print vendors to maintain store profiles.
• Acting as a primary point of contact for marketing teams to implement in-store marketing programs.
• Requiring frequent commutes to stores and the head office, with access to a vehicle.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Manage marketing initiatives by working directly with internal Brand Marketing teams, Loblaw Agency, and external vendors on point-of-purchase in-store materials, including innovation, sourcing, and prototyping.

✅ Manage the timely execution and delivery of multiple marketing campaigns and print collateral from initial briefing to store launch.

✅ Recommend alternative solutions to print projects to save on time, costs, substrates, and to provide better value or improve quality.

✅ Act as a primary point of contact for the Marketing teams to implement in-store marketing programs, including workbacks, timing, budgets, shipping, kitting, and fulfillment.

✅ Work closely with the Production team to ensure print files meet print specifications and requirements.

✅ Provide support for store audits and liaison with print vendors to ensure store profiles are maintained.

✅ As required, source hardware to support POP or other marketing materials.

✅ Participate in key meetings where multiple stakeholders align on objectives and priorities to drive business results.

✅ Prepare presentations, including communicating new innovations, in-situ in-store experiences, or cost options.

✅ Actively monitor project deliverables to ensure completeness and accuracy and inform management and stakeholders of any issues that may impact delivery.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and vendors.

🎯 Required Qualifications

Education: Post-secondary education equivalent to a bachelor’s degree or College diploma in Graphic Communications or Marketing.

Experience: Minimum 5 years of Project Management or Visual Merchandising experience. Experience working with a retailer or print company would be an asset.

Required Skills:

• Access to a vehicle for frequent commutes to stores and the head office.
• Specialized interpersonal skills to resolve situations with colleagues where there may be some level of conflict, stress, or uncertainty.
• Adaptable to set and prioritize work with varying exceptions and able to work with diverse personalities and styles.
• Business acumen – demonstrated negotiating and multi-tasking skills to manage competing timelines.
• Strong communication skills to communicate clearly and concisely, both orally and written.
• Must be highly organized with the ability to handle tight deadlines and last-minute revisions.

Preferred Skills:

• Advanced knowledge of Canadian retail and in-store marketing.

ASSUMPTION: Candidates with experience in retail or print companies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 CAD per year (Estimated, based on industry standards for a mid-senior level role in Toronto)

Benefits:

• Competitive benefits package (Details not provided)

Working Hours: Full-time, 40 hours per week, with flexible hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail. Loblaw is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust.

Company Size: 10,001+ employees. Loblaw offers an unparalleled mix of value, assortment, and convenience, with two of Canada’s most recognized brands – President’s Choice and no name.

Founded: 1919. Loblaw has a rich history and has grown to become a leading retailer in Canada.

Company Description:

• Loblaw provides Canadians with an unparalleled mix of value, assortment, and convenience.
• Offers two of Canada’s most recognized brands – President’s Choice and no name.
• Acquired Shoppers Drug Mart, reinforcing its leadership position in the marketplace.

Company Specialties:

• Food
• General merchandise
• Drugstore
• Financial products and services
• President’s Choice
• no name
• Joe Fresh Style
• PC Financial services
• PC Financial auto
• Home insurance
• Travel insurance
• Pet insurance
• PC Mobile phone

Company Website: http://www.loblaw.ca/

ASSUMPTION: Loblaw is a well-established company with a strong presence in the Canadian retail market.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a significant amount of experience and offers opportunities for growth within the company.

Reporting Structure: The incumbent will report to the Senior Manager, In-Store Marketing.

Work Arrangement: Hybrid, with 3 office days per week. This arrangement allows for flexibility while maintaining collaboration and communication with the team.

Growth Opportunities:

• Potential career progression within the Marketing department or other areas of the business.
• Opportunities to work on diverse projects and gain experience in various aspects of in-store marketing.
• Possibility to develop leadership skills by managing and mentoring junior team members in the future.

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located at 1 President's Choice Circle, Brampton, ON.

Office Location(s): Toronto, ON (Head Office: Brampton, ON)

Geographic Context:

• Toronto is a multicultural city with a diverse population, offering a wide range of cultural experiences.
• The Greater Toronto Area (GTA) has a robust job market, with many opportunities in various industries.
• The cost of living in the GTA is relatively high compared to other regions in Canada.

Work Schedule: Full-time, with flexible hours as needed to meet project deadlines. The work schedule may vary depending on the specific needs of the projects and the team.

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the senior manager or a panel

Key Assessment Areas:

• Project management skills
• Communication and interpersonal skills
• Problem-solving abilities
• Adaptability and flexibility
• Knowledge of print production processes

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of in-store marketing and retail environments in your application materials.
• Prepare examples of your project management experience and how you've handled multiple projects and stakeholders.
• Showcase your communication skills and ability to work effectively with various teams and vendors.

ATS Keywords: Project Management, Visual Merchandising, In-Store Marketing, Print Production, Retail, Marketing, Stakeholder Management, Budget Management, Sourcing, Prototyping

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Print production software (e.g., Adobe Creative Suite, QuarkXPress)
• Hardware for supporting POP or other marketing materials (e.g., displays, signage, etc.)

ASSUMPTION: The specific tools and technologies required may vary depending on the projects and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Putting Customers First
• Respect and Integrity
• Accountability
• Innovation
• Collaboration

Work Style:

• Adaptable and flexible
• Strong communication and interpersonal skills
• Ability to work effectively with diverse teams and stakeholders
• Proactive and solution-oriented
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• How do you handle situations where there may be some level of conflict, stress, or uncertainty with colleagues?
• How do you prioritize work with varying exceptions and adapt to different personalities and styles?
• How do you manage competing timelines and negotiate with stakeholders to drive business results?

ASSUMPTION: Candidates who align with Loblaw's company values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders with competing priorities and timelines.
• Adapting to changes in project scope or requirements.
• Working with external vendors and ensuring they meet print specifications and requirements.
• Maintaining work-life balance while managing a hybrid work arrangement.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Project Manager or Visual Merchandising Manager position in a retail environment.
• However, this role focuses specifically on in-store marketing and requires a strong understanding of print production processes.
• Career progression may include opportunities to move into senior management or specialist roles within the Marketing department or other areas of the business.

ASSUMPTION: Candidates with experience in similar roles may find this position to be a good fit, but should be prepared to demonstrate their understanding of in-store marketing and print production processes.

📝 Sample Projects

• Managing the launch of a new in-store campaign, including sourcing materials, coordinating with vendors, and ensuring timely delivery.
• Recommending alternative solutions to print projects to save on time, costs, substrates, and improve quality.
• Providing support for store audits and liaising with print vendors to maintain store profiles.

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the incumbent may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support work-life balance for employees in hybrid roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach professional development and growth opportunities for employees in this role?
• What are the biggest challenges facing the in-store marketing department currently, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your project management experience and how you've handled multiple projects and stakeholders.
• Demonstrate your understanding of in-store marketing and retail environments in your application materials.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.