📌 Core Information
🔹 Job Title: Manager, Industry/Services Marketing
🔹 Company: BPM LLP
🔹 Location: San Francisco Bay Area, United States
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of marketing initiatives for assigned industry and service lines
- Collaboration with practice group leaders and business development teams
- Development and management of integrated marketing campaigns
- Analysis and reporting of marketing initiative results
ASSUMPTION: This role requires a high level of initiative, resourcefulness, and the ability to work independently in a matrixed environment. The ideal candidate will have experience in professional services marketing and a proven track record of driving growth through strategic marketing efforts.
📋 Key Responsibilities
✅ Develop and execute marketing strategies and plans that support the growth of the Firm through assigned industry and service lines
✅ Translate business strategies and market insights into results-focused marketing tactics
✅ Manage the development and execution of integrated marketing tactics, from idea stage through analysis of success
✅ Collaborate with marketing team members to accomplish event planning, content development, paid media, PR, demand generation, research, and market intelligence activities
✅ Provide results of and feedback on marketing initiatives to improve overall performance and drive accountability towards agreed-upon goals and objectives
✅ Work closely with appropriate business development team members to integrate their efforts with marketing initiatives
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be able to establish a high level of credibility with internal clients and maintain a \"can-do\" attitude in the execution of all project-related assignments.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: A minimum of 5 years of experience in a role that emphasizes strategic growth, including (but not limited to) management consulting and/or accounting firm
Required Skills:
- Organized, self-directed, and able to manage multiple projects in a matrixed, fast-paced environment
- Ability to affect change and motivate a diverse group of practice group leaders
- Flexibility, willingness, and ability to work with a wide variety of people and projects in a collective and collaborative manner
- Impeccable attention to detail; strong written, verbal, and communication skills
- Maintains professionalism and a \"can-do\" attitude in the execution of all project-related assignments
- Builds trust and sets other team members up for success
Preferred Skills:
- Experience in professional services marketing
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the accounting industry
ASSUMPTION: While not explicitly stated, experience in professional services marketing and familiarity with marketing automation tools would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $160,000 a year (San Francisco Bay Area)
Benefits:
- Total rewards package: flexible work arrangements, personalized benefit structures, and financial compensation options
- Well-being resources: interactive wellness platform, employee assistance program, mental health resources, and colleague resource groups
- Balance & flexibility: 14 firm holidays, flexible PTO, paid family leave, winter break, summer hours, and remote work options
- Professional development opportunities: CPA exam resources and bonuses, tuition reimbursement, coach program, and live classes, workshops, and seminars through BPM University
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is intended for candidates in the San Francisco Bay Area who meet the minimum requirements of the position. Candidates who do not reside in the San Francisco Bay Area, do not meet the minimum requirements, or exceed the requirements are encouraged to apply, and a recruiter will provide a range specific to their location and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees
Founded: 1986
Company Description:
- BPM is a forward-thinking, full-service accounting firm providing modern solutions to businesses across the globe
- The firm focuses on comprehensive assurance, tax, and consulting services for clients and provides employees with resources to lead meaningful and purposeful lives
- BPM offers a rich diversity in clients, industries, and overall work, with initiatives and ideals leading to recognition as one of the “Best Places to Work” in the Bay Area and beyond
Company Specialties:
- Assurance
- Tax
- Valuation
- ERP Implementation
- Transaction Advisory
- Risk Assurance and Advisory Services
- IT Assurance
- IPO Readiness
- Advisory
- HR Consulting
- Corporate Tax
- International Tax
- Private Client Services
- Technology Solutions
- Cybersecurity
- and HR Consulting
Company Website: https://www.bpm.com/
ASSUMPTION: BPM is a well-established accounting firm with a strong focus on providing comprehensive services to its clients and fostering a positive work environment for its employees.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Chief Revenue Officer and works closely with the Director of Go-to-Market and Practice Group Leaders
Work Arrangement: On-site or hybrid work arrangement, with flexibility for remote work
Growth Opportunities:
- Potential for advancement within the marketing department or other departments within the firm
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for professional growth and development within the firm, as well as the chance to work on a variety of projects and gain exposure to different aspects of the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with flexible work arrangements
Office Location(s): San Francisco, San Jose, Menlo Park, Walnut Creek, Santa Rosa, St. Helena, Eugene, Irvine, Stockton, Bellevue, Fairfield, Grand Cayman, Bengaluru, Santa Monica, and Long Beach
Geographic Context:
- The San Francisco Bay Area is known for its diverse culture, vibrant tech industry, and high cost of living
- The Bay Area offers a wide range of outdoor activities, cultural attractions, and culinary experiences
- The region is home to numerous Fortune 500 companies and startups, providing ample networking opportunities
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The San Francisco Bay Area offers a dynamic and fast-paced work environment with ample opportunities for professional growth and development. The region's diverse culture and vibrant tech industry make it an attractive location for professionals in the business consulting and services sector.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Chief Revenue Officer
Key Assessment Areas:
- Marketing strategy and planning
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the accounting industry and BPM's services
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Marketing strategy, marketing planning, project management, collaboration, communication, professional services marketing, event planning, content development, demand generation, market intelligence, analytical skills, creativity, resourcefulness, initiative, credibility
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to highlight their relevant marketing experience and skills. Demonstrating a strong understanding of the accounting industry and BPM's services will also be important for success in the interview process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems would be beneficial for this role, as would experience with project management and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Opportunity
- Community
- Diversity
- Inclusivity
- Flexibility
- Because People Matter
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and accountable
- Adaptable and resourceful
Self-Assessment Questions:
- How do you align with BPM's core values, particularly 'Because People Matter'?
- How do you thrive in a fast-paced, collaborative work environment?
- How do you approach setting and achieving ambitious marketing goals?
ASSUMPTION: BPM places a strong emphasis on cultural fit and values-driven decision-making. Candidates should be prepared to demonstrate their alignment with the company's core values and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a matrixed environment
- Building and maintaining strong relationships with practice group leaders and other internal clients
- Keeping up with the fast-paced nature of the business consulting and services industry
- Adapting to changes in the firm's strategic priorities and marketing needs
ASSUMPTION: This role may present challenges related to managing multiple projects and priorities, building and maintaining strong relationships with internal clients, and keeping up with the fast-paced nature of the industry. Candidates should be prepared to demonstrate their ability to manage these challenges effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on strategic marketing for assigned industry and service lines, rather than broad marketing efforts across the firm
- Industry-specific context: The accounting industry is highly competitive, with a strong focus on specialized services and expertise
- Career path comparison: This role offers opportunities for professional growth and development within the marketing department or other departments within the firm
ASSUMPTION: This role is unique in its focus on strategic marketing for assigned industry and service lines, and candidates should be prepared to demonstrate their ability to manage this specialized aspect of the role effectively.
📝 Sample Projects
- Developing and executing a marketing campaign to promote BPM's services to a specific industry vertical
- Collaborating with practice group leaders to create thought leadership content and events tailored to their industry or service line
- Analyzing marketing initiative results and providing data-driven recommendations to optimize future campaigns
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the data-driven approach required to optimize marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the firm's overall marketing strategy, and how will my work contribute to its success?
- What are the most pressing marketing challenges facing the firm, and how can I help address them in this role?
- How does the marketing department collaborate with other departments within the firm, and what opportunities are there for cross-functional collaboration?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BPM support the professional development and growth of its marketing team members?
ASSUMPTION: These key questions will help candidates better understand the role's strategic fit within the firm, the marketing department's priorities, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on professional services marketing
- Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss them in the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
