📌 Core Information
🔹 Job Title: Manager, Influencer
🔹 Company: Circa - IPG DXTRA
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Hybrid (2-3 days in-office)
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing influencer strategies across various industries and brand programs
- Identifying and vetting new influencers for current and future programs
- Managing influencer relationships to deliver above and beyond content and engagement
- Serving as a liaison between client teams and influencers to deliver mutually beneficial results
- Executing paid social media campaigns and serving as an expert in integrated digital programs
ASSUMPTION: This role requires a strong understanding of digital marketing, influencer strategy, and social media platforms. The ideal candidate will have experience working with influencer networks and identification, management, and measurement tools.
📋 Key Responsibilities
✅ Develop influencer strategies across a number of industries, verticals, and brand programs
✅ Recommend the optimal influencer approach relevant to a client’s program objectives
✅ Regularly identify and vet new and up-and-coming influencers for current and future programs
✅ Create meaningful relationships with online influencers to deliver above and beyond content and engagement
✅ Serve as a liaison between client teams and influencers to deliver mutually beneficial results
✅ Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
✅ Manage off- and online influencer engagements including experiential and influencer events
✅ Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
✅ Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities
✅ Advise clients on and execute paid social media campaigns
✅ Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
✅ Cultivate a culture of support, growth and partnership among team
✅ Foster and maintain productive and influential client relationships
✅ Identify solutions and work with teams and independently to drive client success and grow relationships
✅ Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers
ASSUMPTION: This role requires strong communication, problem-solving, and team collaboration skills. The ideal candidate will be highly adaptable and able to shift priorities in real-time to meet client needs.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or related field
Experience: 3-5 years’ experience at a digital, advertising, media, or PR agency with a deep understanding of social media and digital marketing, specifically influencer strategy
Required Skills:
- Excellent verbal, written, presentation, and problem-solving skills
- Experience working with influencer networks, individual influencers, and influencer identification, management, and measurement tools
- Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Facebook, Snapchat, Twitter, Instagram, and LinkedIn
- Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
- Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
- A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned, and paid media, and apply analytics to measure results and provide insights
- Highly adaptable and ability to shift priorities in real-time to meet client needs
Preferred Skills:
- Experience working with influencer identification, management, and measurement tools
- Experience creating and executing paid social and digital campaigns across multiple social channels
ASSUMPTION: The ideal candidate will have a passion for uncovering the latest digital marketing and social media platforms and tools.
💰 Compensation & Benefits
Salary Range: $55,000 - $95,000 per year
Benefits:
- Comprehensive benefits and time off program
- Happy, supportive work environment
Working Hours: Full-time position with 40-hour workweek
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation offered within the range will depend upon various factors, including a candidate’s skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services. Golin is a global public relations agency that helps companies create change that matters.
Company Size: 1,001-5,000 employees. Golin is a progressive public relations agency designed to reach a profoundly diverse market.
Founded: Golin was founded in 1956 and has since grown into a global agency with 50+ offices worldwide.
Company Description:
- Golin is a global public relations agency that helps companies create change that matters.
- The agency is known for its award-winning work, including being named PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, and winning two Grand Prix at Cannes.
- Golin’s expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy, and measurement.
Company Specialties:
- Public Relations
- Branding
- Digital
- Experiential
- Influencer
- Entertainment
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: Golin is part of IPG DXTRA, a global communications network that brings together experts in PR, branding, digital, experiential, influencer, and entertainment to deliver creative, meaningful, and stand-out answers.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for professionals with 3-5 years of experience in digital marketing and influencer strategy.
Reporting Structure: The Manager, Influencer will report directly to the agency’s leadership team and work collaboratively with client teams and influencers.
Work Arrangement: Hybrid. This role requires an opportunity to collaborate in-person two to three days a week at the Dallas office while maintaining flexibility for remote work.
Growth Opportunities:
- Potential to grow within the agency’s influencer capabilities and organic and new business opportunities
- Opportunity to mentor and drive innovation and ideas while sparking team members’ careers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work with a rock star team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends that help promote and protect the brand.
🌍 Location & Work Environment
Office Type: Hybrid. The Dallas office is located at 12200 Ford Road, Dallas, TX 75243.
Office Location(s): Dallas, Texas, United States
Geographic Context:
- Dallas is the ninth most populous city in the United States and the third most populous city in Texas.
- The city is known for its diverse economy, which includes industries such as defense, financial services, information technology, healthcare, and logistics.
- Dallas offers a variety of cultural and recreational opportunities, including museums, parks, and sports teams.
Work Schedule: Full-time position with 40-hour workweek. The role requires an opportunity to collaborate in-person two to three days a week at the Dallas office while maintaining flexibility for remote work.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and have the ability to commute to the Dallas office two to three days a week.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or virtual interview with hiring manager
- Final interview with agency leadership
Key Assessment Areas:
- Digital marketing and influencer strategy expertise
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and team collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with influencer networks, identification, management, and measurement tools
- Showcase your understanding of digital and content marketing strategies and your ability to integrate campaign elements across earned, owned, and paid media
ATS Keywords: Digital Marketing, Influencer Strategy, Social Media, Campaign Execution, Client Relations, Negotiation, Content Creation, Analytics, Problem Solving, Team Collaboration, Brand Building, Paid Media, Organic Engagement, Trend Monitoring, Relationship Management, Mentorship
ASSUMPTION: The application process for this role may vary, and the hiring manager may request additional information or assessments as needed.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Facebook, Snapchat, Twitter, Instagram, LinkedIn)
- Influencer identification, management, and measurement tools
- Paid social media campaign management tools
- Project management and collaboration tools
ASSUMPTION: The ideal candidate will have experience working with a variety of social media platforms, influencer networks, and digital marketing tools.
👔 Cultural Fit Considerations
Company Values:
- Go All In: Golin encourages employees to be fully committed to their work and to go above and beyond to deliver exceptional results
- Inclusive: Golin is committed to fostering a diverse and inclusive work environment where everyone feels valued and respected
- Collaborative: Golin believes in the power of teamwork and encourages employees to work together to achieve common goals
Work Style:
- Fast-paced: Golin operates in a fast-paced environment where employees must be able to adapt quickly to changing priorities and deadlines
- Creative: Golin values innovation and encourages employees to think outside the box and come up with creative solutions to problems
- Data-driven: Golin uses data and analytics to inform decision-making and measure the impact of its campaigns
Self-Assessment Questions:
- Do you have a deep understanding of digital marketing and influencer strategy?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and presentation skills?
- Are you able to adapt quickly to changing priorities and deadlines?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Golin, with a passion for digital marketing and influencer strategy, a collaborative work style, and a commitment to going all in for their clients and colleagues.
⚠️ Potential Challenges
- Managing multiple influencer relationships and campaigns simultaneously
- Keeping up with the latest trends and changes in the digital marketing and influencer landscape
- Balancing the demands of client work and internal team collaboration
- Navigating a hybrid work environment and commuting to the Dallas office two to three days a week
ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- This role is unique in its focus on influencer strategy and engagement, but it shares similarities with other digital marketing and communications roles, such as:
- Social Media Manager
- Digital Marketing Specialist
- Communications Manager
- Brand Manager
ASSUMPTION: The ideal candidate will have experience in digital marketing and communications, with a strong focus on influencer strategy and engagement.
📝 Sample Projects
- Developing an influencer strategy for a new product launch, including identifying and vetting relevant influencers, negotiating contracts, and managing the influencer engagement process
- Executing a paid social media campaign to promote a brand’s new service offering, including targeting, ad creative, and performance tracking
- Managing an influencer event, including logistics, talent management, and on-site support
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements in their application materials.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing landscape, and how does this role address them?
- How does this role collaborate with other teams and departments within the agency?
- What opportunities are there for growth and development within this role and the agency?
- How does the agency support work-life balance for its employees?
- What is the agency’s approach to diversity, equity, and inclusion?
ASSUMPTION: The ideal candidate will come prepared with thoughtful questions that demonstrate their interest in the role and the agency.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Golin, its clients, and the digital marketing and influencer landscape
- Follow up with the hiring manager after your interview to express your interest in the role
- If you are offered the position, be prepared to discuss your salary expectations and benefits requirements
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
