📌 Core Information
🔹 Job Title: Manager, Influencer Marketing
🔹 Company: Gallery Media Group
🔹 Location: New York City - PureWow
🔹 Job Type: Hybrid (Remote with monthly office visits)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing influencer partnerships for various clients
- Ensuring effective communication and content creation throughout campaigns
- Developing insights from campaigns
- Maintaining relationships with key influencers
- Collaborating with cross-functional teams
ASSUMPTION: This role requires a balance of strategic thinking, project management, and relationship-building skills. It's ideal for someone with a strong understanding of the influencer marketing landscape and experience working with beauty creators.
📋 Key Responsibilities
✅ Influencer Sourcing: Identify and engage with influencers that fit the correct demographic and audience for each campaign. Stay informed about trending influencers and use influencer marketing tools to assess and find ideal partners.
✅ Influencer Campaign Management: Serve as the primary point of contact for clients and influencers throughout the campaign. Manage the content creation process, review and approve content, and ensure timely posting. Organize campaign details in internal drives and orchestrate the contracting process with influencer partners.
✅ Influencer Reporting: Retrieve influencer results, develop insights from campaigns, and communicate updates to the internal account management team and clients.
✅ Influencer Marketing Expertise: Establish and maintain long-term relationships with key contacts within the influencer space. Stay informed about platform updates and trends, and help with influencer strategy development.
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in social media influencer strategy and execution
Required Skills:
- Proven ability to develop meaningful influencer relationships resulting in authentic campaigns
- Strong project management skills with attention to detail
- Experience with paid social media in support of influencer campaigns
- Proven ability to negotiate legal contracts with influencers
- Experience working with influencer and content management tools
- Ability to work in a fast-paced environment while managing multiple projects against strict deadlines
- Ability to work collaboratively as part of a cross-functional team
Preferred Skills:
- Experience working with beauty creators
ASSUMPTION: Candidates with a strong understanding of the beauty industry and its influencer landscape may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 USD per year
Benefits:
- Employer-sponsored 401k with match
- Medical, dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Working Hours: Full-time (40 hours per week) with some flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in New York City. Actual compensation may vary based on skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Online Audio and Video Media
Company Size: 51-200 employees
Founded: 2009
Company Description:
- Gallery Media Group is a modern-day media company with a mission to 'Make Positivity Louder'.
- The company focuses its efforts on where consumer attention currently lies and continues to shift.
- Gallery Media Group is the parent company to PureWow, a social portfolio of 50+ brands, and an experiential arm, Gallery House, that pops up during cultural moments for brands and creators to collaborate for content.
- The company also has a robust influencer marketing business with a vast creator network.
Company Specialties:
- Digital Media
- Video
- Social
- Editorial
- Influencers
- Podcasts
- and Branded Content
Company Website: https://www.gallerymediagroup.com/
ASSUMPTION: Gallery Media Group's focus on positivity and collaboration makes it an attractive place for candidates who align with these values.
📊 Role Analysis
Career Level: Mid-level (Manager)
Reporting Structure: This role reports directly to the Director of Influencer Marketing.
Work Arrangement: Hybrid (Remote with monthly office visits)
Growth Opportunities:
- Potential to grow into a senior role as the influencer marketing team expands
- Opportunities to work on high-profile campaigns and collaborate with industry-leading brands
- Chance to develop skills in project management, strategic planning, and team leadership
ASSUMPTION: This role offers ample opportunities for professional growth and development within the influencer marketing space.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Hudson Yards, New York City
Office Location(s): 10 Hudson Yards, Floor 25, New York, New York 10001, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options.
- The city is a major hub for the media and advertising industries, providing ample networking opportunities.
- New York City is known for its fast-paced and competitive work environment, which may appeal to candidates seeking a challenge.
Work Schedule: Full-time (40 hours per week) with some flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between remote flexibility and in-person collaboration, catering to different work styles.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral interviews to evaluate problem-solving skills and strategic thinking
- Final interviews with key stakeholders to discuss the role's fit within the organization
Key Assessment Areas:
- Candidates' understanding of the influencer marketing landscape and trends
- Ability to manage multiple projects and prioritize tasks effectively
- Communication skills, both written and verbal, to liaise with clients and influencers
- Cultural fit with Gallery Media Group's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the beauty industry and its influencer landscape
- Demonstrate your ability to manage multiple projects and meet deadlines
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Influencer Marketing, Project Management, Social Media, Content Creation, Client Communication, Negotiation, Trend Analysis, Campaign Management, Relationship Building, Problem Solving, Influencer Strategy, Attention To Detail, Fast-Paced Environment, Cross-Functional Collaboration, Paid Social Media, Influencer Tools
ASSUMPTION: Gallery Media Group uses Applicant Tracking Systems (ATS) to streamline the hiring process. Including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Influencer marketing tools (e.g., Grin, AspireIQ, BrandSnob)
- Project management software (e.g., Asana, Trello, Monday.com)
- Social media platforms (e.g., Instagram, TikTok, Facebook, Pinterest, Twitter)
- Content creation and editing tools (e.g., Canva, Adobe Creative Suite, iMovie)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Positivity: Gallery Media Group's mission is to 'Make Positivity Louder'. Candidates should align with this value and contribute to a positive work environment.
- Collaboration: The role requires working closely with cross-functional teams, so candidates should be comfortable collaborating and contributing to a collective goal.
- Innovation: Gallery Media Group is at the forefront of the influencer marketing industry. Candidates should be open to new ideas and willing to adapt to changes in the market.
Work Style:
- Fast-paced: The role involves managing multiple projects and meeting tight deadlines, so candidates should be comfortable working in a fast-paced environment.
- Adaptable: Gallery Media Group is a growing company, and candidates should be open to taking on new responsibilities as the team evolves.
- Creative: The role requires developing innovative influencer marketing strategies, so candidates should have a creative mindset.
Self-Assessment Questions:
- Do you align with Gallery Media Group's mission to 'Make Positivity Louder'?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a creative mindset and the ability to develop innovative influencer marketing strategies?
ASSUMPTION: Candidates who can demonstrate a strong fit with Gallery Media Group's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously can be stressful and demanding
- Dealing with influencers and clients can be challenging, as personalities and expectations may vary
- Keeping up with the fast-paced influencer marketing landscape can be difficult, as trends and platforms change rapidly
- The hybrid work arrangement may require occasional travel to the New York City office
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on beauty influencers and the company's hybrid work arrangement
- Compared to other influencer marketing roles, this position offers a higher salary range and more opportunities for professional growth
- Career paths in influencer marketing can vary, but this role provides a strong foundation for advancement in the field
ASSUMPTION: Candidates should consider this role's unique aspects and how they align with their career goals.
📝 Sample Projects
- Managing a high-profile influencer campaign for a major beauty brand, ensuring seamless content creation and timely delivery
- Developing an influencer marketing strategy for a new product launch, targeting key demographics and maximizing reach
- Analyzing campaign performance data to identify trends and optimize future campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
- How does Gallery Media Group support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Gallery Media Group measure the success of its influencer marketing campaigns?
- What is the team structure, and how does this role fit within it?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interviews by practicing common influencer marketing scenarios and demonstrating your problem-solving skills
- Research Gallery Media Group and the influencer marketing industry to showcase your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
