📌 Core Information
🔹 Job Title: Manager, Influencer Marketing
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the overall influencer marketing strategy
- Securing high-impact influencer partnerships to drive revenue growth and customer acquisition
- Mentoring and developing a high-performing influencer marketing team
- Collaborating cross-functionally to integrate influencer marketing into broader marketing strategies
- Optimizing influencer marketing performance through data analysis and A/B testing
ASSUMPTION: This role requires a strategic leader with a strong background in influencer partnerships, business development, and performance marketing. The ideal candidate will have a deep understanding of the evolving influencer landscape and thrive in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Developing and owning the overall influencer marketing strategy, ensuring alignment with broader business and performance marketing objectives
✅ Identifying and securing high-impact influencer partnerships that drive measurable revenue growth and customer acquisition
✅ Leading high-value negotiations with influencers and agencies to optimize investment and contract terms
✅ Establishing frameworks for influencer selection, performance evaluation, and optimization
✅ Mentoring and developing a high-performing influencer marketing team, providing coaching and strategic guidance
✅ Overseeing end-to-end execution of influencer campaigns, ensuring high performance, efficiency, and ROI
✅ Collaborating with internal teams (paid media, CRM, content, analytics) to integrate influencer marketing into multi-channel campaigns
✅ Implementing A/B testing and experimentation to optimize influencer impact and campaign effectiveness
✅ Scaling product seeding and ambassador programs to maximize organic influencer engagement
✅ Owning influencer marketing KPIs, leveraging data insights to optimize spend, partnerships, and overall campaign performance
✅ Developing advanced reporting frameworks to track attribution, CAC impact, and LTV contributions of influencer marketing
✅ Presenting performance findings and strategic recommendations to senior leadership, demonstrating clear business impact
✅ Staying ahead of industry trends, platform changes, and new opportunities in influencer marketing
✅ Driving innovation by testing new platforms, content formats, and influencer engagement strategies
✅ Representing the brand at influencer marketing events, networking with key industry players to drive brand visibility and partnership opportunities
ASSUMPTION: This role involves a mix of strategic planning, relationship management, campaign execution, and data analysis. The ideal candidate will have a strong background in influencer marketing and be comfortable working in a fast-paced, data-driven environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 5+ years of experience in influencer marketing, business development, or partnership management, with a strong focus on revenue-driving influencer programs
Required Skills:
- Proven track record of building and scaling influencer marketing programs with measurable business impact
- Strong leadership experience, with the ability to mentor and develop junior team members
- Deep expertise in influencer contract negotiations, pricing structures, and performance evaluation
- High proficiency in performance marketing metrics (CAC, LTV, ROI, attribution modeling) and their application to influencer marketing
- Strong analytical skills, with experience managing data-driven marketing programs
- Familiarity with influencer marketing platforms (e.g., AspireIQ, CreatorIQ) and social media performance analytics
- A proactive, strategic, and innovative mindset with a passion for growing and scaling influencer marketing efforts
Preferred Skills:
- Experience working in the food or consumer goods industry
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a strong background in influencer marketing, with a proven track record of driving revenue growth and customer acquisition through high-impact partnerships. Strong leadership and analytical skills are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Manager, Influencer Marketing role in Toronto)
Benefits:
- Box Discount - Amazing discounts on 1 box per week!
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO - Generous vacation and PTO to help create a good work-life balance
- Family Benefits - A parental leave top-up program for expectant parents
- Growth & Development - Development opportunities and investment in continued learning through the organization-wide L&D fund
- Work Hard & Have Fun - Team socials and engaging company days
- Diversity & Inclusion Initiatives - Impactful ERG’s like FreshPride, Women Empowered, and LIMES, committed to diversity, equity, and inclusion efforts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Influencer Marketing role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, specifically in the meal kit delivery service sector. The company is a leading global food solutions group, delivering high-quality food and recipes for different meal occasions.
Company Size: HelloFresh has over 10,000 employees worldwide, with a significant presence in North America, Europe, and Australia. As a large organization, HelloFresh offers opportunities for career growth and development.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded its operations globally.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers 243.3 million meals and reaches 7.5 million active customers around the world in Q3 2022.
- HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
ASSUMPTION: HelloFresh is a well-established company with a strong global presence. The company's mission and values focus on providing high-quality, sustainable, and convenient meal solutions to customers worldwide.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Head of Influencer Marketing or a similar senior role.
Reporting Structure: The Manager, Influencer Marketing will oversee a team of influencer marketing specialists and coordinators, providing coaching and strategic guidance to support their professional development.
Work Arrangement: This role is on-site, with the expectation of working from the HelloFresh office in Toronto, Ontario, Canada. However, flexible work arrangements may be available depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement to a senior-level role, such as Head of Influencer Marketing or Director of Influencer Marketing, as the team and the company's influencer marketing efforts grow
- Expansion into new markets or brands within the HelloFresh Group, offering opportunities to lead influencer marketing efforts for different customer segments or product offerings
- Cross-functional collaboration and project-based work, providing exposure to other areas of the business and potential career growth opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the influencer marketing function or explore other areas of the business through cross-functional collaboration.
🌍 Location & Work Environment
Office Type: HelloFresh's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
- Toronto is the largest city in Canada and the capital of the province of Ontario, with a diverse and multicultural population of over 2.9 million people
- The city is known for its vibrant arts and culture scene, world-class restaurants, and numerous parks and recreational facilities
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on the candidate's needs and the team's priorities.
ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development. The city's vibrant arts and culture scene, world-class restaurants, and numerous parks and recreational facilities make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the HelloFresh careers website
- Phone or video screen with the Talent Acquisition team to discuss the role and assess cultural fit
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members to assess the candidate's fit for the role
- Final interview with the Head of Influencer Marketing or a similar senior role to discuss the candidate's long-term career goals and fit within the team
- Background check and reference check for the successful candidate
Key Assessment Areas:
- Strategic thinking and planning skills, with a proven track record of developing and executing successful influencer marketing strategies
- Relationship-building and negotiation skills, with experience securing high-impact influencer partnerships
- Leadership and mentoring skills, with the ability to develop and motivate a high-performing influencer marketing team
- Analytical skills and data-driven decision-making, with experience optimizing influencer marketing performance through data analysis and A/B testing
- Cross-functional collaboration and communication skills, with experience working effectively with internal teams to integrate influencer marketing into broader marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples of successful influencer marketing campaigns and partnerships you've managed
- Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role, focusing on your problem-solving skills, leadership abilities, and data-driven decision-making
- Research HelloFresh's mission, values, and company culture to demonstrate your understanding of the organization and your fit within the team
ATS Keywords: Influencer Marketing, Business Development, Performance Marketing, Data Analysis, Campaign Execution, Negotiation, Team Leadership, Strategic Planning, Performance Evaluation, Social Media Analytics, A/B Testing, Mentorship, Innovation, Relationship Management, Customer Acquisition, Revenue Growth
ASSUMPTION: HelloFresh's recruitment process is designed to assess the candidate's strategic thinking, leadership, and data-driven decision-making skills, as well as their cultural fit within the organization. The interview process may vary depending on the specific role and the candidate's experience level.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., AspireIQ, CreatorIQ) for campaign management, tracking, and analytics
- Social media analytics tools (e.g., Hootsuite, Sprout Social) for performance tracking and reporting
- Data visualization and business intelligence tools (e.g., Tableau, Power BI) for data analysis and reporting
- Project management tools (e.g., Asana, Trello) for team collaboration and task tracking
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's priorities. However, familiarity with influencer marketing platforms, social media analytics tools, and data visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We change the way people eat - forever!
- We take ownership of our actions and outcomes
- We are customer-obsessed and data-driven
- We foster a culture of continuous learning and improvement
- We value diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and communication
- Data-driven and analytical, with a strong emphasis on performance tracking and optimization
- Fast-paced and dynamic, with a focus on continuous learning and improvement
- Results-oriented and goal-driven, with a strong focus on driving revenue growth and customer acquisition
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and platform changes in influencer marketing, and how do you incorporate this knowledge into your strategies?
- Can you provide an example of a time when you successfully negotiated a high-impact influencer partnership, and how did you optimize the contract terms to drive maximum ROI?
- How do you approach mentoring and developing junior team members, and can you share a specific example of a time when you provided coaching and strategic guidance to support their professional growth?
ASSUMPTION: HelloFresh values candidates who are passionate about the company's mission, customer-obsessed, data-driven, and results-oriented. The ideal candidate will have a strong background in influencer marketing, with a proven track record of driving revenue growth and customer acquisition through high-impact partnerships.
⚠️ Potential Challenges
- Managing a high-performing influencer marketing team, with a focus on mentoring and developing junior team members
- Optimizing influencer marketing performance through data analysis and A/B testing, with a strong emphasis on driving revenue growth and customer acquisition
- Navigating the fast-paced and dynamic nature of the influencer marketing industry, with a focus on continuous learning and improvement
- Collaborating effectively with internal teams to integrate influencer marketing into broader marketing strategies, with a focus on driving maximum impact and ROI
ASSUMPTION: This role presents significant opportunities for professional growth and development, but it also comes with its own set of challenges. The ideal candidate will have a strong background in influencer marketing, with a proven track record of driving revenue growth and customer acquisition through high-impact partnerships.
📈 Similar Roles Comparison
- Manager, Influencer Marketing at a consumer goods company vs. Manager, Influencer Marketing at an agency: The role at a consumer goods company may offer more opportunities for brand-specific influencer marketing campaigns and a deeper understanding of the brand's target audience. However, the agency role may provide more exposure to a diverse range of clients and industries, offering broader experience and career growth opportunities.
- Manager, Influencer Marketing at a startup vs. Manager, Influencer Marketing at an enterprise: The startup role may offer more opportunities for innovation and creativity, with a focus on driving growth and scaling influencer marketing efforts. However, the enterprise role may provide more resources and support for influencer marketing campaigns, with a stronger emphasis on process optimization and efficiency.
- Manager, Influencer Marketing vs. Director, Influencer Marketing: The Manager role focuses on day-to-day campaign execution and team management, while the Director role involves more strategic planning and cross-functional collaboration. The Director role may also offer more opportunities for career growth and development, with a focus on driving long-term business impact and growth.
ASSUMPTION: The specific role and company context will impact the responsibilities, challenges, and career growth opportunities for a Manager, Influencer Marketing position. Candidates should carefully consider their personal and professional goals when evaluating different roles and companies.
📝 Sample Projects
- Developing and executing a high-impact influencer marketing campaign for a new product launch, with a focus on driving revenue growth and customer acquisition
- Optimizing influencer marketing performance through data analysis and A/B testing, with a focus on improving ROI and maximizing campaign impact
- Collaborating with internal teams to integrate influencer marketing into broader marketing strategies, with a focus on driving maximum impact and ROI
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and challenges of the Manager, Influencer Marketing role. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader influencer marketing strategy for the company, and what are the key goals and objectives for the team in the next 12-24 months?
- What are the biggest challenges facing the influencer marketing team, and how can this role help address them?
- What opportunities are there for career growth and development within the influencer marketing function or other areas of the business?
- How does the company support work-life balance, and what resources are available to help employees manage their personal and professional responsibilities?
ASSUMPTION: These key questions are designed to help candidates better understand the role's priorities, challenges, and opportunities for career growth and development. Candidates should tailor their questions to the specific role and company context, demonstrating their interest and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples of successful influencer marketing campaigns and partnerships you've managed
- Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role, focusing on your problem-solving skills, leadership abilities, and data-driven decision-making
- Research HelloFresh's mission, values, and company culture to demonstrate your understanding of the organization and your fit within the team
- Follow up with the hiring manager or the Talent Acquisition team within one week of submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
