📌 Core Information
🔹 Job Title: Manager, Influencer Marketing - Orange Apron Media
🔹 Company: The Home Depot
🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Influencer Marketing team and driving strategy
- Collaborating with leadership, team members, and external partners
- Ensuring flawless execution and defining impact for Influencer Marketing
- Championing the team's work and driving growth and innovation
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of influencer marketing and its alignment with broader business objectives.
📋 Key Responsibilities
✅ Design and implement Influencer Marketing strategy, connecting dots with broader business objectives and other marketing channels
✅ Collaborate with cross-functional teams and external partners to drive innovation and growth
✅ Champion the Influencer Marketing team's work with leadership and key stakeholders
✅ Manage budget, forecast, and ensure optimal team performance
✅ Build relationships with marketing, merchandising, and other cross-functional organizations, as well as external partners
ASSUMPTION: This role involves a mix of strategic planning, team management, and cross-functional collaboration. Strong communication and leadership skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: 5+ years of experience in influencer marketing, social media, or a related field
Required Skills:
- Proven track record in influencer marketing strategy and management
- Strong understanding of social media platforms and behaviors
- Exceptional written and verbal communication skills
- Ability to manage a team and drive growth
- Budget management experience
- Agency oversight/management experience
Preferred Skills:
- Knowledge of Affiliate Marketing
- Experience with social media publishing software
- Proven track record for managing a team
- Mastery of Influencer Marketing strategy and its context within Social Media
- Ability to work effectively under pressure and handle a heavy workload
ASSUMPTION: Candidates should have a strong background in influencer marketing, with a proven track record of driving growth and innovation. Excellent communication and leadership skills are crucial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, Influencer Marketing role with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Employee discount
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with occasional overtime as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a Manager, Influencer Marketing role with the given experience level. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home improvement
Company Size: 10,001+ employees
Founded: 1979
Company Description:
- World's largest home improvement specialty retailer
- Operates over 2,300 retail stores across multiple countries
- Focuses on customer service and helping customers build and improve their homes
Company Specialties:
- Retail
- Home improvement
- Customer service
Company Website: http://www.careers.homedepot.com
ASSUMPTION: The Home Depot is a well-established company in the retail industry, with a strong focus on customer service and home improvement. This role is part of their marketing team, which plays a crucial role in driving sales and customer engagement.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to Senior Manager
Work Arrangement: On-site, with occasional overnight travel (less than 10% of the time)
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing department
- Opportunities to work on high-impact projects and drive innovation
- Chance to develop and mentor team members
ASSUMPTION: This role offers opportunities for career growth within the marketing department, as well as the chance to develop leadership and strategic planning skills.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090
Geographic Context:
- Atlanta, Georgia, with a cost of living slightly above the national average
- Diverse and vibrant city with a thriving job market
- Home to numerous Fortune 500 companies
Work Schedule: Full-time, with occasional overtime as needed
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and innovation. The office is located in a major metropolitan area, offering numerous amenities and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Understanding of influencer marketing and social media platforms
Application Tips:
- Highlight relevant experience and achievements in influencer marketing and social media management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on leadership, team management, and strategic planning
ATS Keywords: Influencer Marketing, Social Media, Strategy, Leadership, Team Management, Budget Management, Agency Oversight, Cross-Functional Collaboration
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and communication skills, as well as their understanding of influencer marketing and social media platforms.
🛠️ Tools & Technologies
- Social media publishing software (e.g., Hootsuite, Buffer, Sprout Social)
- Influencer marketing management and measurement technology platforms (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the team's needs. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Respect
- Diversity
- Innovation
Work Style:
- Collaborative
- Innovative
- Results-driven
- Customer-focused
- Adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about social media and influencer marketing?
- Do you have strong leadership and team management skills?
- Are you comfortable working with cross-functional teams and external partners?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their comfort with the role's requirements and work environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple projects and priorities
- Adapting to changes in the social media landscape and influencer marketing trends
- Collaborating effectively with cross-functional teams and external partners
ASSUMPTION: These challenges are common in a role that involves team management, strategic planning, and cross-functional collaboration. Successful candidates will be able to navigate these challenges and drive growth and innovation.
📈 Similar Roles Comparison
- Compared to other Manager, Influencer Marketing roles, this position may have a stronger focus on cross-functional collaboration and alignment with broader business objectives
- In the retail industry, influencer marketing plays a crucial role in driving customer engagement and sales. This role may have a greater impact on the company's bottom line compared to similar roles in other industries
- Career paths for this role may include senior leadership positions within the marketing department, as well as opportunities to transition into other areas of the business
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in other companies and industries. Understanding the role's context within the broader business and industry can help candidates make informed decisions about their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a major product launch
- Managing a team to create and implement a social media campaign that drives brand awareness and engagement
- Collaborating with cross-functional teams to create and execute an integrated marketing campaign that includes influencer marketing, affiliate marketing, and retail media
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of initiatives they may work on in this role. The specific projects and their scope may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization?
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its employees?
- What are the biggest challenges facing the influencer marketing team, and how can this role help address them?
- How does the company measure the success of its influencer marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. Asking thoughtful questions demonstrates a candidate's interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interviews by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
