Manager - Integrated Digital Marketing

📌 Core Information

🔹 Job Title: Manager - Integrated Digital Marketing

🔹 Company: Abbott

🔹 Location: Mumbai, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing omni-channel marketing campaigns
• Leveraging data for personalized messaging and user experiences
• Partnering cross-functionally to deliver integrated strategies
• Monitoring and analyzing KPIs to deliver actionable performance insights
• Championing platform experimentation and piloting new tools

ASSUMPTION: This role requires a strong understanding of digital marketing, data analysis, and cross-functional collaboration. The ideal candidate will have experience in media campaign development and delivery, digital insights, and strategy.

📋 Key Responsibilities

✅ Develop, execute, and optimize omni-channel campaigns tailored to varied healthcare audiences

✅ Leverage first- and third-party data to craft highly personalized messaging and user experiences

✅ Partner cross-functionally with insights, medical, legal, compliance, data privacy, public affairs, and IT to deliver integrated strategies

✅ Monitor and analyze KPIs to deliver actionable performance insights

✅ Champion platform experimentation, pilot new tools

✅ Decode social trends using SML tools, CLM Analytics to drive strategy across 30+ therapy areas

✅ Identify unmet needs and new opportunities through real-time sentiment and conversational analysis

✅ Stay abreast of emerging media trends and digital regulations

✅ Champion test-and-learn innovation with scalable pilot programs

✅ Empower brand teams through hands-on digital upskilling

ASSUMPTION: This role requires a proactive approach to campaign management, data analysis, and stakeholder collaboration. The ideal candidate will be comfortable working in a fast-paced environment and driving results through strategic planning and execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on media campaign development and delivery

Required Skills:

• Proven experience in media campaign development and delivery
• Strong data analysis skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, dynamic environment
• Familiarity with healthcare industry regulations

Preferred Skills:

• Experience with CRM initiatives
• Fluency in multiple languages
• Experience working with global teams

ASSUMPTION: The ideal candidate will have a strong foundation in digital marketing, with a proven track record of driving results through data-driven strategies. Experience in the healthcare industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Tuition assistance
• Employee discounts

Working Hours: Standard work hours with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals

Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects

Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott's 114,000 colleagues serve people in more than 160 countries

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott is a well-established company with a strong global presence. The company's size and diverse product offerings provide opportunities for career growth and exposure to various aspects of the healthcare industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing

Reporting Structure: The role reports to the Head of Digital, Integrated Marketing

Work Arrangement: This role is on-site, with flexibility for remote work as needed

Growth Opportunities:

• Exposure to global digital marketing strategies
• Opportunities to work with cross-functional teams and influence stakeholders
• Potential for career advancement within the digital marketing department or other areas of the business

ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of digital marketing strategy, cross-functional collaboration, and data analysis.

🌍 Location & Work Environment

Office Type: Abbott's Mumbai office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): India - Mumbai

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India
• The city is a major commercial and financial hub, with a diverse economy that includes industries such as finance, healthcare, and technology
• Mumbai offers a vibrant cultural scene, with numerous museums, galleries, and historical sites

Work Schedule: Standard work hours with flexibility for remote work as needed

ASSUMPTION: Abbott's Mumbai office provides a dynamic and collaborative work environment, with opportunities for professional growth and development. The city of Mumbai offers a diverse cultural experience and a vibrant economy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the digital marketing team
• Final interview with the head of digital, integrated marketing

Key Assessment Areas:

• Digital marketing expertise
• Data analysis skills
• Cross-functional collaboration
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Demonstrate strong data analysis skills and familiarity with relevant tools
• Showcase ability to work collaboratively and influence stakeholders
• Tailor resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: Digital Marketing, Omnichannel Campaigns, Data Analysis, Media Strategy, Audience Segmentation, Social Listening, CRM Initiatives, Collaboration, Innovation, Performance Monitoring, Cross-Functional Partnership, Digital Upskilling, Agility, Strategic Storytelling, Emotional Intelligence, Curiosity

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing expertise, data analysis skills, and cross-functional collaboration. Applicants should tailor their application materials to highlight relevant skills and experiences.

🛠️ Tools & Technologies

• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The ideal candidate will have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Integrity
• Courage
• Responsibility
• Excellence

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented

Self-Assessment Questions:

• Do I have a proven track record of driving results through digital marketing strategies?
• Am I comfortable working collaboratively with cross-functional teams?
• Do I have strong data analysis skills and a willingness to learn new tools and technologies?

ASSUMPTION: Abbott values a collaborative, data-driven, and innovative work style. Candidates should assess their fit with these values and be prepared to demonstrate their alignment with them during the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with rapidly evolving digital marketing trends and technologies
• Navigating the complexities of the healthcare industry and its regulations
• Working in a fast-paced, dynamic environment

ASSUMPTION: This role presents both opportunities and challenges, including the need to manage multiple campaigns and stakeholders, keep up with evolving digital marketing trends, and navigate the complexities of the healthcare industry.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on cross-functional collaboration and data analysis
• This role is unique in its focus on integrated digital marketing strategies within the healthcare industry
• Career progression in this role may lead to opportunities in digital marketing strategy, management, or other areas of the business

ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions. Applicants should consider their fit with the role's focus on cross-functional collaboration, data analysis, and integrated digital marketing strategies within the healthcare industry.

📝 Sample Projects

• Developing and executing an omni-channel campaign to launch a new healthcare product
• Analyzing social media trends to inform digital marketing strategy for a therapy area
• Collaborating with cross-functional teams to deliver an integrated digital marketing campaign for a medical device

ASSUMPTION: These sample projects illustrate the types of initiatives the ideal candidate might work on in this role, with a focus on digital marketing strategy, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for developing and executing an omni-channel campaign?
• How does this role collaborate with other departments and teams within Abbott?
• What opportunities are there for professional growth and development in this role?
• How does Abbott support work-life balance for its employees?
• What are the key performance indicators (KPIs) for success in this role?

ASSUMPTION: These questions are designed to help applicants better understand the role's responsibilities, work environment, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for the interview by researching Abbott's digital marketing strategies and the healthcare industry
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.