Manager - Integrated Digital Marketing

📌 Core Information

🔹 Job Title: Manager - Integrated Digital Marketing

🔹 Company: Abbott Laboratories

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital marketing strategies across multiple channels
• Collaborating with cross-functional teams to ensure integrated strategies and deliver campaigns
• Monitoring campaign performance and generating actionable insights
• Staying updated with emerging media trends and digital regulations
• Championing test-and-learn innovation and empowering brand teams through digital upskilling

ASSUMPTION: This role requires a strong understanding of digital marketing, cross-functional collaboration, and data-driven decision making. The ideal candidate should be comfortable working in a dynamic environment and have a passion for learning and adapting to new technologies.

📋 Key Responsibilities

✅ Develop, execute, and optimize omni-channel campaigns tailored to varied healthcare audiences

✅ Leverage first- and third-party data to craft highly personalized messaging and user experiences

✅ Partner cross-functionally with insights, medical, legal, compliance, data privacy, public affairs, and IT to deliver integrated strategies

✅ Monitor and analyze KPIs to deliver actionable performance insights

✅ Champion platform experimentation and pilot new tools

✅ Decode social trends using SML tools, CLM Analytics to drive strategy across 30+ therapy areas

✅ Identify unmet needs and new opportunities through real-time sentiment and conversational analysis

✅ Stay abreast of emerging media trends and digital regulations

✅ Champion test-and-learn innovation with scalable pilot programs and empower brand teams through hands-on digital upskilling

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. The ideal candidate should have a strong background in digital marketing, with experience in campaign development, optimization, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on integrated campaigns and data-driven strategies

Required Skills:

• Proven experience in developing and executing integrated digital marketing campaigns
• Strong data analysis skills and experience with data-driven decision making
• Excellent communication and collaboration skills
• Ability to work in a dynamic, fast-paced environment
• Familiarity with healthcare and pharmaceutical industry regulations

Preferred Skills:

• Experience with social media listening tools and CLM Analytics
• Knowledge of emerging media trends and digital regulations
• Fluency in multiple languages

ASSUMPTION: This role requires a strong foundation in digital marketing, with a focus on data-driven strategies and cross-functional collaboration. The ideal candidate should have experience in developing and executing integrated campaigns and be comfortable working in a dynamic environment.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for a mid-level digital marketing manager in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Tuition reimbursement
• Employee discounts

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital marketing manager in Mumbai. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, with a focus on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.

Company Size: Abbott Laboratories has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Abbott Laboratories was founded in 1888 and has a long history of innovation and growth in the healthcare industry.

Company Description:

• Abbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.
• Abbott Laboratories serves people in more than 160 countries, with a commitment to improving the quality of life for people around the world.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established company with a strong global presence and a commitment to improving the quality of life for people around the world. The company's size and diversity provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a mid-level management position, with opportunities for growth and development within the digital marketing team and the broader organization.

Reporting Structure: The Manager - Integrated Digital Marketing reports directly to the Head of Digital, Integrated Marketing.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include a hybrid model, with a combination of on-site and remote work.

Growth Opportunities:

• Opportunities to learn and grow in modern marketing skills, such as media strategy and planning, data-driven optimization, and global collaboration.
• Potential for career advancement within the digital marketing team or the broader organization.
• Chance to work on high-impact projects and make a significant contribution to the company's success.

ASSUMPTION: This role offers a unique opportunity to gain experience in integrated digital marketing and develop a diverse skill set in modern marketing techniques. The role also provides opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Abbott Laboratories has a modern and collaborative work environment, with state-of-the-art facilities and amenities.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India.
• The city is a major commercial and financial hub, with a diverse and multicultural population.
• Mumbai offers a wide range of cultural, recreational, and entertainment options, as well as excellent educational institutions.

Work Schedule: The work schedule for this role is full-time, with a standard workweek of 40 hours. The work schedule may vary depending on the needs of the business and the specific projects being worked on.

ASSUMPTION: The work environment at Abbott Laboratories is collaborative and supportive, with a focus on innovation and growth. The location in Mumbai provides access to a diverse and multicultural work environment, as well as a wide range of cultural, recreational, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and experience
• Data analysis and interpretation skills
• Communication and collaboration skills
• Problem-solving and critical thinking skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with integrated digital marketing campaigns and data-driven decision making.
• Research Abbott Laboratories and the healthcare industry to demonstrate your understanding of the company and its mission.
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement.

ATS Keywords: Integrated Digital Marketing, Campaign Development, Data Analysis, Cross-Functional Collaboration, Healthcare Industry, Digital Regulations, Test-and-Learn Innovation

ASSUMPTION: The application process for this role is typical for a mid-level management position in the digital marketing field. The interview process will focus on assessing the candidate's digital marketing expertise, data analysis skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Social media listening tools (e.g., SML tools)
• CLM Analytics
• Data analysis and visualization tools (e.g., Excel, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The tools and technologies required for this role are standard for the digital marketing field. The specific tools used may vary depending on the company's preferences and the projects being worked on.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Creativity
• Collaboration
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven mindset and a passion for using data to inform decision making?
• Are you innovative and forward-thinking, with a willingness to explore new tools and technologies?

ASSUMPTION: Abbott Laboratories values innovation, quality, creativity, collaboration, and integrity. The ideal candidate for this role should be comfortable working in a dynamic and fast-paced environment, with a strong data-driven mindset and a passion for innovation and collaboration.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
• The healthcare industry is highly regulated, and the role may require navigating complex regulations and compliance requirements.
• The role may require working with diverse and sometimes conflicting stakeholder groups, requiring strong communication and collaboration skills.
• The role may require working in a global environment, with diverse cultural and linguistic needs.

ASSUMPTION: This role may present challenges related to project management, regulatory compliance, stakeholder management, and global collaboration. The ideal candidate should be comfortable working in a dynamic and fast-paced environment, with strong project management, communication, and collaboration skills.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Integrated Marketing Manager role in other industries.
• The role may differ from similar roles in other industries in terms of the specific regulations and compliance requirements of the healthcare industry.
• The role may offer opportunities for career growth and development within the digital marketing team or the broader organization.

ASSUMPTION: This role is similar to a Digital Marketing Manager or Integrated Marketing Manager role in other industries, with some differences related to the specific regulations and compliance requirements of the healthcare industry. The role offers opportunities for career growth and development within the digital marketing team or the broader organization.

📝 Sample Projects

• Developing and executing an integrated digital marketing campaign for a new product launch
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with cross-functional teams to develop and implement a global digital marketing strategy

ASSUMPTION: The specific projects for this role may vary depending on the company's priorities and the specific needs of the business. However, the role is likely to involve a mix of strategic planning, campaign development and execution, and data analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader digital marketing team and the organization as a whole?
• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• What opportunities are there for growth and development within the digital marketing team or the broader organization?
• How does Abbott Laboratories support work-life balance for its employees?

ASSUMPTION: These questions are designed to help the candidate understand the priorities, challenges, and opportunities for growth and development in the role. They also demonstrate the candidate's interest in the role and the organization as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Abbott Laboratories and the healthcare industry, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
• If selected for the final round, be prepared to present a portfolio of your work or provide examples of your experience with integrated digital marketing campaigns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.