Manager (Integrated Marketing)

📌 Core Information

🔹 Job Title: Manager (Integrated Marketing)

🔹 Company: Public Service Division

🔹 Location: Singapore, PAS-Peoples Association Headquarters

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Integrated Marketing (IM) Team in developing and implementing marketing strategies and campaigns
• Planning, executing, and evaluating marketing campaigns across various channels
• Collaborating with creative teams to develop campaign assets and messaging
• Managing PA's corporate website, intranet, and standalone websites
• Conceptualizing and executing IM campaigns to create awareness of the PA brand

ASSUMPTION: This role requires a balance of strategic thinking, project management, and communication skills to effectively engage stakeholders and deliver marketing objectives.

📋 Key Responsibilities

✅ Supporting the Senior Manager (Integrated Marketing) in developing and implementing marketing strategies and campaigns

✅ Planning, executing, and evaluating marketing campaigns across various channels such as digital, social media, traditional media, and events

✅ Collaborating with marketing agencies and creative teams to develop compelling campaign assets, messaging, and content

✅ Managing PA's corporate website, intranet, and standalone websites, ensuring they employ best practices and remain current

✅ Conceptualizing and executing IM campaigns to create awareness of the PA brand, supporting the IM Team and Brand team to implement WOPA brand story and experience

✅ Coordinating and providing guidance to PA units on marketing efforts to support the PA brand through key touchpoints

✅ Representing the MDCD in meetings and other website-related forums/workgroups

✅ Providing secretariat support for meetings and other programs, including communications to stakeholders

✅ Supporting the procurement process from preparing specifications for GeBIZ ITQs/ITTs to awarding of contracts

✅ Ensuring compliance with all government financial, procurement, and governance guidelines

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder engagement, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of working experience in integrated marketing, or campaign management

Required Skills:

• Strong strategic thinking and problem-solving skills
• Strong project management skills, with experience working in cross-functional teams and delivering projects on time and within budget
• Strong writing, communication, and interpersonal skills, to effectively engage and influence stakeholders at all levels
• Proficiency in using marketing tools and platforms

Preferred Skills:

• Experience working in the public sector or with government agencies
• Familiarity with government procurement processes
• Knowledge of the Singapore market and cultural landscape

ASSUMPTION: Candidates with experience in integrated marketing, campaign management, and strong stakeholder engagement skills will be well-suited for this role. Familiarity with the public sector and government agencies is a plus.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (Estimated, based on industry standards for a mid-level marketing manager in Singapore)

Benefits:

• Government pension scheme
• Medical benefits
• Leave entitlements
• Training and development opportunities

Working Hours: Monday to Friday, 8:30 AM to 5:30 PM (37.5 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing manager in Singapore. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Public Service Division is part of the Singapore government, focusing on public service delivery and innovation. The marketing manager role is crucial for promoting the PA's brand, programs, and people.

Company Size: The Public Service Division is a large government agency, offering a wide range of career opportunities and exposure to various aspects of public service.

Founded: The Public Service Division was established in 2012, with a focus on driving public service innovation and excellence.

Company Description:

• Leads public service delivery and innovation across various government agencies
• Focuses on improving the lives of Singapore residents through effective and efficient public services
• Collaborates with other government agencies and private sector partners to drive digital transformation and innovation

Company Specialties:

• Public service delivery and innovation
• Digital transformation and government services
• Stakeholder engagement and collaboration

Company Website: http://www.tech.gov.sg

ASSUMPTION: The Public Service Division plays a critical role in driving public service innovation and excellence, making it an attractive employer for those interested in public policy, digital transformation, and stakeholder engagement.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports to the Senior Manager (Integrated Marketing)

Work Arrangement: On-site, full-time

Growth Opportunities:

• Progression to senior management roles within the Integrated Marketing team or other PA divisions
• Expanding skills and expertise in integrated marketing, campaign management, and stakeholder engagement
• Gaining experience working with government agencies and private sector partners

ASSUMPTION: This role offers opportunities for career growth within the Public Service Division and the broader public sector, as well as the chance to develop and refine marketing skills in a dynamic and challenging environment.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office space with collaborative work areas and meeting rooms

Office Location(s): PAS-Peoples Association Headquarters, Singapore

Geographic Context:

• Singapore is a multicultural city-state with a strong focus on innovation, technology, and digital transformation
• The PA headquarters is centrally located, with easy access to public transportation and amenities
• Singapore offers a high quality of life, with excellent education, healthcare, and recreational facilities

Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The work environment is collaborative and dynamic, with opportunities for professional growth and development. The central location of the office makes it easily accessible and convenient for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Project management skills and experience
• Communication and interpersonal skills
• Cultural fit and alignment with PA values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research the Public Service Division and PA to demonstrate your understanding of the organization and its mission

ATS Keywords: Integrated Marketing, Campaign Management, Strategic Thinking, Project Management, Writing, Communication, Interpersonal Skills, Government Agencies, Public Sector

ASSUMPTION: The application process is competitive, and candidates should tailor their resumes and prepare thoroughly for interviews to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation platforms, social media management tools, and project management tools is beneficial for this role, as they are commonly used in integrated marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Service with Heart
• Integrity
• Respect
• Professionalism
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Focused on delivering results and driving impact

Self-Assessment Questions:

• Do you align with the PA's values of Service with Heart, Integrity, Respect, Professionalism, and Excellence?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you thrive in a results-driven and impact-focused work culture?

ASSUMPTION: Candidates who share the PA's values and are comfortable working in a collaborative and results-driven environment will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working within government procurement guidelines and processes
• Adapting to changes in marketing strategies and priorities
• Balancing the need for creativity and innovation with the requirement to adhere to government branding guidelines

ASSUMPTION: These challenges are inherent in the role and require strong organizational skills, adaptability, and the ability to balance multiple priorities and stakeholders.

📈 Similar Roles Comparison

• Compared to marketing manager roles in the private sector, this role offers the opportunity to work on high-impact campaigns that directly affect public service delivery and the lives of Singapore residents
• In the public sector, marketing managers may face unique challenges and constraints, such as government procurement processes and branding guidelines
• Career progression in the public sector may follow a different path than in the private sector, with opportunities for advancement within the PA or other government agencies

ASSUMPTION: Candidates should consider the unique aspects of working in the public sector and weigh the potential benefits and challenges against their career goals and personal preferences.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new government initiative
• Managing the redesign and relaunch of the PA's corporate website, ensuring it aligns with the refreshed brand and meets the needs of users
• Collaborating with creative teams to develop compelling content and messaging for a major PA event

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strong project management, stakeholder engagement, and creative problem-solving skills in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for the PA?
• What opportunities are there for professional development and growth within the PA?
• How does the PA support work-life balance for its employees?
• What is the team structure and dynamic like, and how does this role contribute to the team's success?

ASSUMPTION: These questions help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research the Public Service Division and PA to demonstrate your understanding of the organization and its mission
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.