📌 Core Information
🔹 Job Title: Manager, Integrated Marketing
🔹 Company: Expedia Group
🔹 Location: West Hollywood, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Seattle and West Hollywood)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for Expedia Group brands
- Collaborating with cross-functional teams to deliver engaging campaigns
- Managing creative and media assets while adhering to brand standards
- Fostering strong relationships with stakeholders and keeping project statuses updated
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to juggle multiple projects simultaneously.
📋 Key Responsibilities
✅ Contribute to the integrated marketing strategy for assigned areas, guided by traveler insights, brand priorities, and business goals
✅ Work with cross-functional teams to develop engaging campaign concepts and go-to-market plans
✅ Assist in the execution of brand campaigns, from major product launches to ongoing programs and local initiatives
✅ Manage creative and media assets daily, ensuring all creative work adheres to brand standards and reflects the brand’s tone of voice
✅ Foster strong relationships with stakeholders across product, marketing, communications, and creative teams
✅ Help track campaign performance and utilize insights data to optimize campaigns and inform future strategies
ASSUMPTION: This role involves a high level of collaboration, project management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 6+ years of experience in a marketing, brand, or strategic management related role
Required Skills:
- Proven experience delivering data-driven brand strategies across marketing channels
- Highly organized with the ability to juggle multiple projects and competing priorities
- Exceptional communication, presentation, and interpersonal abilities
- Passion for innovation, creativity, and staying ahead of industry trends
Preferred Skills:
- Experience working with travel or hospitality brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in travel marketing or a strong understanding of the travel industry may have an advantage.
💰 Compensation & Benefits
Salary Range: $110,000 - $155,000 per year, with the potential to increase up to $177,000 based on performance
Benefits:
- Travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level marketing role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the online travel industry, powering global travel for everyone, everywhere.
Company Size: With over 22,000 employees, Expedia Group is a large organization that offers numerous opportunities for growth and collaboration.
Founded: Expedia Group was founded in 1996 and has since grown into a leading global travel platform.
Company Description:
- Expedia Group brands power global travel for everyone, everywhere
- The company designs cutting-edge tech to make travel smoother and more memorable
- Expedia Group creates groundbreaking solutions for its partners
Company Specialties:
- Travel technology
- E-commerce
- Sales
- Hotels
- Big data
- Mobile
- Business development
- SEO
- SEM
- Hospitality
- Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group's diverse portfolio of brands and global presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Senior Manager, Integrated Marketing, and may oversee junior team members or external agencies
Work Arrangement: Hybrid, with a flexible work model that combines on-site work in West Hollywood or Seattle with remote work options
Growth Opportunities:
- Progression to senior management roles within the marketing department
- Expansion into other areas of the business, such as product management or commercial roles
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers a clear path for career progression and the opportunity to work on high-visibility projects that drive business results.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in West Hollywood and Seattle, with a focus on employee well-being and productivity
Office Location(s): West Hollywood, California, United States and Seattle, Washington, United States
Geographic Context:
- West Hollywood is located in the Greater Los Angeles area, offering a vibrant cultural scene and a diverse range of neighborhoods
- Seattle is a coastal city in the Pacific Northwest, known for its natural beauty, thriving tech industry, and strong job market
- Both locations offer a mix of urban and suburban living options, with access to outdoor recreation and cultural attractions
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement that combines on-site work with remote work options
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, combining the structure and collaboration of an office environment with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Collaboration and project management skills
- Cultural fit and alignment with Expedia Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led or contributed to
- Research Expedia Group's brands and marketing strategies to demonstrate your understanding of the business
ATS Keywords: Integrated Marketing, Brand Strategy, Campaign Development, Project Management, Marketing Channels, Data-Driven Marketing, Stakeholder Collaboration, Marketing Team, Travel Industry, Hybrid Work
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural fit with Expedia Group's values and work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We are one global team
- We act like owners
- We think and act with curiosity
- We deliver on our commitments
- We celebrate our diversity
Work Style:
- Collaborative and inclusive team environment
- Focus on results and continuous improvement
- Flexible and adaptable to change
- Data-driven decision making
Self-Assessment Questions:
- How do you embody Expedia Group's values in your daily work?
- How do you approach working with diverse teams and stakeholders?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Success in this role requires a strong cultural fit with Expedia Group's values and work environment.
⚠️ Potential Challenges
- Managing multiple projects and competing priorities
- Balancing strategic thinking with day-to-day campaign execution
- Adapting to a fast-paced, dynamic work environment
- Working with remote team members and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on integrated marketing and cross-functional collaboration
- Expedia Group's global presence and diverse portfolio of brands offer unique opportunities for career growth and development
- This role offers a clear path for career progression and the opportunity to work on high-impact projects
ASSUMPTION: This role is well-suited for marketing professionals with experience in integrated marketing or a strong understanding of the travel industry.
📝 Sample Projects
- Developing and executing a global marketing campaign for Expedia's brand refresh
- Collaborating with product marketing to launch a new hotel booking feature across multiple Expedia Group brands
- Managing a regional marketing team to execute local initiatives and promotions
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to Expedia Group's overall marketing strategy?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for growth and development within the marketing department and the broader organization?
- How does Expedia Group support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.expediagroup.com/jobs
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led or contributed to
- Research Expedia Group's brands and marketing strategies to demonstrate your understanding of the business
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
