📌 Core Information
🔹 Job Title: Manager, Integrated Marketing
🔹 Company: Gap Inc.
🔹 Location: SF - 2 Folsom
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading seasonal marketing strategy and implementation for Athleta brand
- Collaborating cross-functionally to bring Athleta's product campaigns to life across all touchpoints
- Growing brand awareness, acquiring new customers, and deepening consumer connections
- Supporting strategic growth initiatives and optimizing marketing tools and templates
ASSUMPTION: This role requires a strong understanding of the fashion/apparel industry and a passion for Athleta's brand mission. The ideal candidate will have experience in brand marketing strategy, planning, and communications, with a proven track record in a fast-paced, fluid environment.
📋 Key Responsibilities
✅ Partner with Brand Marketing leaders to help lead and influence the women’s seasonal omni-channel marketing strategy
✅ Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends
✅ Assist in development of the seasonal omni product messages in partnership with product merchandising
✅ Support GTM team and business critical marketing promotions
✅ Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars and roadmaps
✅ Work cross-functionally with vehicle teams to put together thoughtful, cohesive activation plans for Athleta’s brand and product campaigns
✅ Support on all Athleta strategic growth initiative workstreams
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to meet deadlines. The ideal candidate will be a self-starter with an innate sense of curiosity and eagerness to dive into multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of brand marketing strategy, planning, and communications experience with fashion/apparel, consumer brand, and/or marketing agency
Required Skills:
- Knowledge of the sports/fitness industry and passion for living the Athleta brand mission
- Strong collaborative skills and ability to work cross-functionally with various teams
- Positive attitude, high energy level, and ability to thrive in a fast-paced, fluid environment
- Flexible, incredibly detail-oriented, organized, and proficient in PPT, Excel, and Word
Preferred Skills:
- Experience with seasonal hindsighting and competitive insights
- Ability to influence and lead marketing strategies
- Familiarity with Athleta's brand and products
ASSUMPTION: Candidates with experience in the sports/fitness industry and a strong understanding of Athleta's brand will be well-suited for this role. Familiarity with seasonal marketing strategies and competitive insights is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, Integrated Marketing role with 5-7 years of experience)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Generous merchandise discount
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Integrated Marketing role with 5-7 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically fashion and apparel
Company Size: 10,001+ employees (Gap Inc. is a large, established retailer with multiple brands)
Founded: 1969 (Gap Inc. has a rich history and extensive experience in the retail industry)
Company Description:
- Gap Inc. is a house of iconic brands, including Old Navy, Gap, Banana Republic, and Athleta
- The company offers clothing, accessories, and lifestyle products for men, women, and children
- Gap Inc. is committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: jobs.gapinc.com
ASSUMPTION: Gap Inc. is a well-established retailer with a strong brand presence and extensive experience in the fashion and apparel industry. The company offers a wide range of products and has a strong commitment to corporate social responsibility.
📊 Role Analysis
Career Level: Managerial (This role involves leading and influencing marketing strategies, collaborating with cross-functional teams, and supporting strategic growth initiatives)
Reporting Structure: Reports to the Senior Manager of Brand Marketing (This role is part of the Athleta Brand Marketing team and works closely with other marketing leaders)
Work Arrangement: On-site (This role requires on-site presence at the Gap Inc. headquarters in San Francisco, California)
Growth Opportunities:
- Potential advancement to Senior Manager or Director level within the Brand Marketing team
- Opportunities to work on strategic growth initiatives and gain exposure to various aspects of the business
- Possibility to transition to other brands within the Gap Inc. portfolio (e.g., Old Navy, Gap, Banana Republic)
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills, a passion for the Athleta brand, and a desire to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters (Gap Inc. headquarters is a large, modern office space with multiple departments and teams)
Office Location(s): 2 Folsom, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major urban center with a diverse population and vibrant culture
- The office is located in the South of Market (SoMa) district, close to public transportation and various amenities
- San Francisco offers a mix of urban and outdoor activities, with easy access to parks, beaches, and hiking trails
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The work environment at Gap Inc. headquarters is fast-paced, collaborative, and dynamic. The office is centrally located in San Francisco, offering easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Senior Manager of Brand Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Collaboration and cross-functional teamwork
- Attention to detail and organizational skills
- Adaptability and ability to thrive in a fast-paced environment
- Alignment with Athleta's brand mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Demonstrate your understanding of Athleta's brand and the sports/fitness industry
- Prepare examples of your marketing strategy and planning work, as well as any relevant case studies or success stories
- Research Gap Inc. and Athleta to show your enthusiasm for the brand and the role
ATS Keywords: Brand Marketing, Marketing Strategy, Planning, Communications, Consumer Insights, Product Merchandising, Organizational Skills, Attention to Detail, Cross-Functional Collaboration, Team Player, Detail-Oriented, Proficient in PPT, Proficient in Excel, Proficient in Word, Self-Starter, Curiosity
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing strategy and planning skills, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and project management tools. Familiarity with marketing automation platforms, social media management tools, and data analysis tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Live with Integrity
- Act Like an Owner
- Practice Inclusion & Belonging
- Be Customer Obsessed
- Win Together
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you embody Athleta's brand mission and values in your daily work?
- How have you successfully collaborated with cross-functional teams in previous roles?
- How do you stay organized and manage multiple projects in a fast-paced environment?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Gap Inc.'s company values and Athleta's brand mission. They should also be able to provide examples of their collaborative work style and ability to thrive in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in marketing strategies and priorities
- Balancing the need for creativity and innovation with data-driven decision-making
- Working in a large, established organization with a complex structure and multiple brands
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Manager, Brand Marketing (Gap Inc.) vs. Senior Marketing Manager (Athleta) - The Gap Inc. role focuses more on leading and influencing marketing strategies, while the Athleta role may involve more day-to-day execution and management of marketing campaigns
- Manager, Integrated Marketing (Gap Inc.) vs. Marketing Manager (Sports/Fitness Industry) - The Gap Inc. role requires a strong understanding of the fashion/apparel industry and Athleta's brand, while the sports/fitness industry role may focus more on fitness-specific products and audiences
- Manager, Integrated Marketing (Gap Inc.) vs. Marketing Manager (Retail) - The Gap Inc. role involves working on a specific brand within a larger retail organization, while the retail marketing manager role may involve broader responsibilities across multiple brands or channels
ASSUMPTION: Candidates should research similar roles within Gap Inc. and the broader retail industry to better understand the unique aspects of this role and how it compares to other marketing management positions.
📝 Sample Projects
- Developing a seasonal marketing brief for Athleta's women's activewear collection, including consumer insights, product details, and zeitgeist trends
- Collaborating with product merchandising to create compelling omni-channel product messages for Athleta's seasonal campaigns
- Optimizing marketing tools and templates within the Brand Marketing organization to improve efficiency and effectiveness
ASSUMPTION: Candidates should be prepared to provide examples of their marketing strategy and planning work, as well as any relevant case studies or success stories that demonstrate their ability to lead and influence marketing campaigns.
❓ Key Questions to Ask During Interview
- How does this role fit into Athleta's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does the Brand Marketing team collaborate with other departments, such as Product Merchandising and Consumer Insights?
- What opportunities are there for professional development and growth within the Brand Marketing team?
- How does Gap Inc. support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their eagerness to contribute to Athleta's marketing strategies and growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Prepare examples of your marketing strategy and planning work, as well as any relevant case studies or success stories
- Research Gap Inc. and Athleta to show your enthusiasm for the brand and the role
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
