📌 Core Information
🔹 Job Title: Manager, Integrated Marketing
🔹 Company: Expedia Group
🔹 Location: West Hollywood, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (Seattle and West Hollywood)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for Expedia Group brands
- Collaborating with cross-functional teams to create engaging campaign concepts
- Managing creative and media assets to ensure brand adherence and effectiveness
- Fostering strong relationships with stakeholders and contributing to project status updates
- Utilizing insights and data to optimize campaigns and inform future strategies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Collaborate with senior leadership to contribute to the integrated marketing strategy for your assigned area
✅ Work with cross-functional teams to develop engaging campaign concepts and go-to-market plans
✅ Assist in the execution of brand campaigns, from major product launches to ongoing programs and local initiatives
✅ Manage creative and media assets daily, collaborating with internal teams and external agencies
✅ Ensure all creative work adheres to brand standards, reflects the brand’s tone of voice, and is effectively tailored for different channels and regions
✅ Foster strong relationships with stakeholders across product, marketing, communications, and creative teams
✅ Keep project statuses updated and contribute to reports shared with leadership and cross-functional partners
✅ Support senior team members in the successful delivery of brand campaigns
✅ Help track campaign performance by collaborating with analytics and media teams
✅ Utilize insights data to optimize campaigns and inform future strategies for continuous improvement
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 6+ years of experience in a marketing brand or strategic management related role
Required Skills:
- Proven experience in delivering data-driven brand strategies across marketing channels
- Highly organized and able to juggle multiple projects, initiatives, and competing priorities
- Exceptional communication, presentation, and interpersonal abilities
- Passion for innovation, creativity, and staying ahead of industry trends
Preferred Skills:
- Experience working with travel or hospitality brands
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand strategy and campaign development.
💰 Compensation & Benefits
Salary Range: $110,000 - $155,000 per year, with the potential to increase up to $177,000 based on performance
Benefits:
- Travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
Working Hours: Full-time, with a flexible work model (hybrid)
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in West Hollywood and Seattle.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the online travel industry, powering global travel for everyone, everywhere.
Company Size: 10,001+ employees, providing a large, diverse, and welcoming community for employees.
Founded: Expedia Group was founded in 1996 and has since grown into a leading global travel platform.
Company Description:
- Expedia Group brands power global travel for everyone, everywhere
- They design cutting-edge tech to make travel smoother and more memorable
- Their diverse, vibrant, and welcoming community is essential in driving their success
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group is a well-established company in the online travel industry, offering a wide range of career opportunities and benefits.
📊 Role Analysis
Career Level: This role is at the manager level, with the potential for growth and progression within the marketing department.
Reporting Structure: The Manager, Integrated Marketing reports directly to the Senior Manager, Integrated Marketing.
Work Arrangement: This role follows a hybrid work arrangement, with employees working from both the Seattle and West Hollywood offices.
Growth Opportunities:
- Progression to Senior Manager or Director roles within the marketing department
- Expansion into other areas of the business, such as product management or commercial strategy
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing or move into related fields.
🌍 Location & Work Environment
Office Type: Expedia Group has modern, collaborative offices in West Hollywood and Seattle, with a flexible work model that combines on-site and remote work.
Office Location(s): West Hollywood, California, United States and Seattle, Washington, United States
Geographic Context:
- West Hollywood is a vibrant, urban neighborhood in Los Angeles, known for its entertainment industry presence and cultural scene
- Seattle is a coastal city in the Pacific Northwest, known for its tech industry, coffee culture, and outdoor recreation opportunities
Work Schedule: Full-time, with a flexible work model (hybrid)
ASSUMPTION: Employees can expect a dynamic, fast-paced work environment with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter or hiring manager
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Cultural fit and alignment with company values
- Experience with integrated marketing campaigns and brand management
- Ability to manage multiple projects and priorities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful brand campaigns you've worked on and the results you achieved
- Research Expedia Group's brands and understand their unique value propositions
- Be ready to discuss your approach to data-driven decision-making and campaign optimization
ATS Keywords: Integrated Marketing, Brand Strategy, Campaign Development, Project Management, Data Analysis, Communication, Collaboration, Creativity, Innovation, Marketing Manager
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within the marketing department.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We are one global team
- We are curious & hungry learners
- We are customer-obsessed
- We act like owners
- We innovate for customers
Work Style:
- Collaborative and cross-functional
- Data-driven and insight-focused
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you approach working with diverse, global teams?
- Can you provide an example of a time when you had to pivot your strategy based on new data or insights?
- How do you ensure your work aligns with the brand's tone of voice and visual identity?
ASSUMPTION: Candidates should be comfortable working in a dynamic, global environment and demonstrate a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of various stakeholders, including senior leadership, cross-functional teams, and external partners
- Keeping up with industry trends and best practices in integrated marketing
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges require strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on integrated marketing strategies for Expedia Group's brands
- Industry-specific context: The online travel industry is highly competitive, with a strong focus on data-driven decision-making and customer segmentation
- Career path comparison: This role offers a clear path to progression within the marketing department or into related fields, such as product management or commercial strategy
ASSUMPTION: This role is unique in its focus on integrated marketing strategies for Expedia Group's brands, providing a clear path for career growth and development.
📝 Sample Projects
- Developing and executing a global marketing campaign for Expedia's 25th anniversary
- Launching a targeted marketing initiative to promote Hotels.com's loyalty program in the APAC region
- Creating a regional marketing strategy for Vrbo's expansion into the Middle East and Africa
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Manager, Integrated Marketing might work on within Expedia Group.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development of its marketing managers?
- What are the key priorities for the marketing department in the next 12-24 months?
- How does the company approach diversity, equity, and inclusion in its marketing strategies?
- What are the most challenging aspects of working in a hybrid environment, and how does the company support its employees in overcoming them?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.expediagroup.com/jobs/
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful brand campaigns you've worked on and the results you achieved
- Research Expedia Group's brands and understand their unique value propositions
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
