Manager, Integrated Marketing - Consumer (DashPass Benefits)

📌 Core Information

🔹 Job Title: Manager, Integrated Marketing - Consumer (DashPass Benefits)

🔹 Company: DoorDash USA

🔹 Location: Multiple locations (New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, D.C.)

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 6+ years of experience in B2C marketing

🔹 Remote Status: On-site (with potential for hybrid or remote work based on company policies)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive go-to-market plans for new DashPass features and benefits
• Collaborating with cross-functional teams to drive member value and awareness
• Partnering with research and analytics to understand consumer audiences and inform the roadmap
• Identifying opportunities to drive increased conversion with new and existing customers
• Leading complex cross-functional teams to execute marketing programs at scale

ASSUMPTION: This role requires a strategic, entrepreneurial, and data-driven marketer with a proven track record in B2C marketing to drive successful go-to-market launches and bottom line impact.

📋 Key Responsibilities

✅ Define and drive comprehensive go-to-market plans for new features from audience definition, development of core value proposition, to launch and sustain through owned and in-product channels

✅ Partner closely with research and analytics to develop a deeper understanding of the consumer audience and surface opportunities to senior leadership to inform the roadmap

✅ Identify the needs of DashPass members and partner with business strategy to test and launch new benefits that drive increased customer conversion and retention

✅ Proactively identify and execute on opportunities to drive increased conversion with new and existing customers through close partnership with analytics, product management, and business strategy

✅ Lead complex cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Strategy & Ops, Finance, and Analytics

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, presentation, and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree or higher; MBA a plus

Experience: 6+ years of experience in B2C marketing with a proven track record of driving successful go-to-market launches that drive adoption and bottom line impact

Required Skills:

• Excellent verbal / written communication and presentation skills
• Ability to organize critical information and make data-driven decisions
• Creative and entrepreneurial mindset
• Love for collaborating and working on a team with extensive cross-functional experience

Preferred Skills:

• Experience with B2C marketing in the tech or delivery industries
• Familiarity with consumer behavior and trends in the delivery and e-commerce spaces
• Knowledge of marketing automation tools and platforms

ASSUMPTION: Candidates with experience in B2C marketing, particularly in the tech or delivery industries, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $129,200 - $190,000 USD (based on location and experience)

Benefits:

• 401(k) plan with employer matching
• Paid time off and paid sick leave
• Flexible vacation and paid parental leave
• Wellness benefit and commuter benefit match
• Medical, dental, and vision benefits
• Disability and basic life insurance
• Family-forming assistance and mental health program

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is market-dependent and may be modified in the future. Benefits are subject to change and may vary based on the employee’s work location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, local logistics and delivery technology)

Company Size: 10,001+ employees ( DoorDash is a publicly traded company)

Founded: 2013 (in San Francisco, California)

Company Description:

• DoorDash’s mission is to grow and empower local economies by connecting people with the local businesses they care about
• The company started with door-to-door delivery and has since expanded to offer a wide range of goods and services
• DoorDash is committed to supporting its employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks

Company Specialties:

• Local Logistics
• Restaurant Delivery
• On-Demand Delivery
• eCommerce

Company Website: careersatdoordash.com

ASSUMPTION: DoorDash is a rapidly growing and changing company, providing opportunities for team members to share their unique perspectives, solve new challenges, and own their careers.

📊 Role Analysis

Career Level: Senior-level role with significant cross-functional responsibilities and the opportunity to influence the company’s roadmap

Reporting Structure: Reports directly to the Sr. Integrated Marketing Manager for DashPass Benefits

Work Arrangement: On-site, with potential for hybrid or remote work based on company policies and the role’s requirements

Growth Opportunities:

• Potential to grow into a leadership role within the marketing organization
• Opportunity to influence the company’s roadmap and drive impactful change
• Chance to work on high-impact projects and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company’s success.

🌍 Location & Work Environment

Office Type: Multiple office locations across the United States

Office Location(s): New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, D.C.

Geographic Context:

• DoorDash operates in multiple major metropolitan areas across the United States
• Each office location offers unique cultural and culinary experiences, reflecting the diversity of the local communities they serve

Work Schedule: Full-time (40 hours/week), with potential for flexible scheduling based on the role’s requirements and company policies

ASSUMPTION: DoorDash’s multiple office locations provide opportunities for employees to work in dynamic and vibrant urban environments, with access to a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and skills-based interviews with hiring managers and team members
• Final round interviews with senior leadership
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Data-driven decision-making abilities
• Cultural fit and alignment with DoorDash’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a dynamic environment
• Research DoorDash’s mission, values, and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: B2C Marketing, Go-To-Market Strategy, Cross-Functional Collaboration, Data-Driven Decision Making, Consumer Behavior, Marketing Automation, Local Logistics, Delivery, eCommerce

ASSUMPTION: DoorDash’s interview process is designed to assess candidates’ strategic thinking, problem-solving skills, and cultural fit, with a focus on their ability to drive impactful change within the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Google Analytics)
• Project management tools (e.g., Asana, JIRA)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: DoorDash uses a variety of tools and technologies to support its marketing efforts, with a focus on data-driven decision-making and cross-functional collaboration.

👔 Cultural Fit Considerations

Company Values:

• We are leaders
• We are doers
• We are learners
• We are customer-obsessed
• We are all DoorDash

Work Style:

• Dynamic and fast-paced environment
• Collaborative and cross-functional teams
• Focus on data-driven decision-making and continuous learning
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong bias for action and a creative problem-solving mindset?
• Are you committed to continuous learning and professional development?

ASSUMPTION: DoorDash’s values and work style emphasize leadership, collaboration, and a strong focus on data-driven decision-making and continuous learning.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• Collaborating with cross-functional teams may involve navigating different priorities and perspectives
• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• DoorDash’s growth and expansion may present challenges in maintaining a cohesive company culture and consistent processes across multiple office locations

ASSUMPTION: DoorDash’s dynamic and fast-paced environment may present unique challenges, but also offers significant opportunities for growth and professional development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on go-to-market strategy and cross-functional collaboration
• DoorDash’s unique business model and focus on local logistics and delivery set it apart from other companies in the e-commerce and tech industries
• This role offers significant growth potential and the opportunity to influence the company’s roadmap, making it an attractive choice for ambitious and strategic marketers

ASSUMPTION: This role is well-suited for marketers with experience in B2C marketing, particularly in the tech or delivery industries, who are looking to drive impactful change and grow within a dynamic and fast-paced organization.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new DashPass feature, including audience definition, value proposition development, and launch planning
• Collaborating with research and analytics to conduct consumer segmentation and identify opportunities to drive increased conversion and retention
• Partnering with business strategy to test and launch new DashPass benefits, such as exclusive offers, rewards, or loyalty programs

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong collaboration and communication skills to drive successful outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a go-to-market project, from initial concept to launch?
• How does the marketing team collaborate with other departments, such as product management and engineering, to ensure successful project execution?
• What are the key performance indicators (KPIs) used to measure the success of a go-to-market campaign, and how are they tracked and analyzed?
• How does DoorDash support the professional development and growth of its employees, particularly in marketing roles?
• What are the biggest challenges facing the DashPass team in the coming months, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role’s responsibilities, the company’s culture, and the team’s priorities, enabling you to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a dynamic environment
• Research DoorDash’s mission, values, and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager or HR representative within one week of your initial application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.