📌 Core Information
🔹 Job Title: Manager, Integrated Marketing, Dasher - Insurance
🔹 Company: DoorDash
🔹 Location: Multiple locations (see below)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing integrated marketing strategies for DoorDash's consumer business
- Serving as the general manager across the organization to bring strategies to market
- Collaborating with various teams to translate complex requirements into actionable strategies
- Measuring performance and iterating quickly to improve outcomes
- Building segmented lifecycle campaigns that educate, activate, and support Dashers
ASSUMPTION: This role requires a strategic, entrepreneurial, and data-driven marketer with experience in regulated product environments and a customer-back mindset.
📋 Key Responsibilities
✅ Own and evolve the end-to-end GTM strategy for Dasher insurance offerings
✅ Partner with Product, Legal, Risk, and Compliance to translate complex requirements into simple, clear, actionable communications
✅ Build segmented lifecycle campaigns that educate, activate, and support Dashers, especially in moments that matter
✅ Analyze performance, measure adoption and comprehension, and iterate quickly to improve outcomes
✅ Serve as the internal expert and advocate for insurance within marketing, ensuring it connects to broader trust, safety, and value prop narratives with various insurance providers
✅ Collaborate cross-functionally to identify regulatory opportunities and risks, supporting proactive planning and response
ASSUMPION: This role requires strong cross-functional leadership and the ability to influence without authority in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in product marketing, insurance, fintech, or regulated industries
Required Skills:
- Proven track record in product marketing, with experience in regulated industries or compliance-heavy products
- Ability to distill complexity and ambiguity into clear strategies and user-facing communications
- Strong systems thinking, connecting messaging to downstream metrics
- Experience working with cross-functional teams and influencing without authority
- Data-driven mindset with experience in marketing experimentation
- Strong project management and leadership skills, ideally in a customer-facing role
- Ability to flex seamlessly between strategy and execution
- Bonus: experience marketing to 1099 audiences or with safety/compliance-oriented products
- Bonus: MBA preferred
Preferred Skills:
- Experience with gig economy products or platforms
- Fluency in Spanish or another language relevant to DoorDash's markets
ASSUMPTION: Candidates should have a builder's mentality, be passionate about technology products, and think of themselves as effective communicators eager to get into product marketing.
💰 Compensation & Benefits
Salary Range: $129,200 - $190,000 USD per year
Benefits:
- 401(k) plan with employer matching
- Paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave
- Medical, dental, and vision benefits
- Paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is market-dependent and may be modified in the future. Base salary is localized according to an employee’s work location.
📌 Applicant Insights
🔍 Company Context
Industry: DoorDash operates in the on-demand delivery and logistics industry, focusing on local economies and connecting people with local businesses.
Company Size: DoorDash is a large company with over 10,000 employees, providing ample opportunities for career growth and learning.
Founded: DoorDash was founded in 2013, with a mission to empower local economies by building intelligent, last-mile delivery technology for local cities.
Company Description:
- DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses
- The company's mission shapes how team members move quickly, learn, and reiterate to support merchants, Dashers, and the communities they serve
- DoorDash is looking for team members who can help the company grow from being known for delivering food to being a company that people turn to for any and all goods
Company Specialties:
- Local Logistics
- Restaurant Delivery
- On-Demand Delivery
- eCommerce
Company Website: careersatdoordash.com
ASSUMPTION: DoorDash's mission and values guide the company's approach to hiring and employee development, focusing on growth, learning, and supporting a range of users.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to influence cross-functional teams.
Reporting Structure: The Manager, Integrated Marketing, Dasher - Insurance will report directly to the Head of Integrated Marketing or a similar role within DoorDash's marketing organization.
Work Arrangement: This role is on-site with remote flexibility, allowing for some work-from-home opportunities.
Growth Opportunities:
- DoorDash's rapid growth and changing nature provide ample opportunities for career growth and learning
- The company seeks team members who can share their unique perspectives, solve new challenges, and own their careers
ASSUMPTION: This role offers the potential for career advancement within DoorDash's marketing organization or related fields.
🌍 Location & Work Environment
Office Type: DoorDash has multiple office locations across the United States and internationally, with a strong focus on supporting a hybrid work environment.
Office Location(s): Boston, Chicago, Atlanta, Miami, Denver, Austin, Los Angeles, Seattle, San Francisco, Sunnyvale, New York, and remote work options
Geographic Context:
- DoorDash's offices are located in major metropolitan areas, providing access to diverse cultural experiences and professional networks
- The company's remote work options allow for flexibility in location, enabling employees to work from home or other preferred locations
Work Schedule: DoorDash offers flexible work schedules, with core hours and the ability to work remotely as needed.
ASSUMPTION: DoorDash's work environment prioritizes flexibility, collaboration, and supporting employees' well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final round interviews, potentially including a case study or project
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional leadership and collaboration
- Data-driven mindset and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with DoorDash's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and results
- Research DoorDash's mission, values, and company culture to demonstrate your fit and enthusiasm
- Be prepared to discuss your experience with regulated products, insurance, or related industries
ATS Keywords: Product Marketing, Insurance, Fintech, Regulated Industries, Compliance, Data-Driven, Cross-Functional Leadership, Project Management, Digital Marketing, Customer Engagement, Strategic Thinking, Communication, Lifecycle Campaigns, Market Strategy, Risk Management, Systems Thinking
ASSUMPTION: DoorDash's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: DoorDash uses industry-standard marketing and project management tools to streamline workflows and facilitate collaboration.
👔 Cultural Fit Considerations
Company Values:
- Empower local economies
- Focus on the customer
- Act with integrity
- Be data-driven
- Collaborate and learn
- Be resourceful
Work Style:
- DoorDash prioritizes a fast-paced, collaborative, and data-driven work environment
- The company values team members who can move quickly, learn, and reiterate to support merchants, Dashers, and customers
- DoorDash seeks team members who are comfortable working in a dynamic, changing environment
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy solving complex problems?
- Are you comfortable working with cross-functional teams and influencing without authority?
- Do you have a data-driven mindset and enjoy analyzing data to inform decision-making?
- Are you passionate about DoorDash's mission to empower local economies and support merchants, Dashers, and customers?
ASSUMPTION: DoorDash values team members who are strategic, entrepreneurial, and data-driven, with a strong ability to collaborate and learn in a fast-paced environment.
⚠️ Potential Challenges
- DoorDash's rapid growth and changing nature can present challenges in terms of role definition and priorities
- The company's focus on empowering local economies may require working with diverse stakeholders and navigating complex regulatory environments
- The role may involve managing competing priorities and balancing short-term needs with long-term strategic goals
- The on-site work arrangement may require frequent travel or commuting, depending on the specific office location
ASSUMPTION: DoorDash's dynamic work environment and focus on empowering local economies present unique challenges and opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is similar to other product marketing or integrated marketing manager positions, but with a focus on regulated products and insurance
- Compared to other marketing roles, this position requires a strong understanding of compliance, risk management, and regulatory environments
- Career paths for this role may include advancement within DoorDash's marketing organization or transitioning to related fields within the insurance or fintech industries
ASSUMPTION: This role offers a unique blend of marketing, product, and compliance-focused responsibilities, providing opportunities for career growth and learning within DoorDash or related industries.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Dasher insurance product, including positioning, messaging, and launch planning
- Creating segmented lifecycle campaigns to educate, activate, and support Dashers in moments that matter, such as onboarding, incidents, and renewals
- Analyzing performance data and iterating on campaigns to improve adoption, comprehension, and outcomes
- Collaborating with cross-functional teams to identify regulatory opportunities and risks, supporting proactive planning and response
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Manager, Integrated Marketing, Dasher - Insurance role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Dasher insurance offerings and the roadmap for future growth?
- How does this role collaborate with other marketing teams and stakeholders within DoorDash?
- What are the key challenges and opportunities in marketing to Dashers, particularly around education, engagement, and support?
- How does DoorDash measure the success of marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and learning within this role and DoorDash's marketing organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its mission, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and results
- Research DoorDash's mission, values, and company culture to demonstrate your fit and enthusiasm
- Be prepared to discuss your experience with regulated products, insurance, or related industries
- Follow up with the recruiter after your interview to express your interest and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
