Manager, Integrated Marketing - Direct Channel

📌 Core Information

🔹 Job Title: Manager, Integrated Marketing - Direct Channel

🔹 Company: Carnival Corporation

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full time

🔹 Category: Travel Arrangements

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in the office per week)

🚀 Job Overview

Key aspects of this role include:

• Leading cross-functional marketing campaigns to drive commercial and revenue growth
• Collaborating with various teams, including E-Commerce, Media, Customer Marketing, Sales, and Creative Services
• Managing targeted offers, upsell campaigns, and messaging for pre-cruise and future cruise efforts
• Ensuring consistent messaging and content alignment across direct and ecommerce channels
• Creating and maintaining team processes and campaign documentation

ASSUMPTION: This role requires strong leadership, communication, and analytical skills to manage cross-functional teams and campaigns effectively.

📋 Key Responsibilities

✅ Lead the development and execution of commercial and revenue-driving campaigns across multiple channels

✅ Collaborate with cross-functional teams to ensure successful campaign execution and alignment with business objectives

✅ Plan and orchestrate onboard revenue and direct channel targeted offers and messaging

✅ Champion messaging and content alignment across pre-cruise and international channels

✅ Maintain campaign calendars and documentation to ensure visibility of all plans to commercial leadership

✅ Create and maintain team processes and documents to facilitate efficient go-to-market information management

ASSUMPTION: This role involves managing multiple programs simultaneously, requiring strong organizational skills and the ability to prioritize tasks.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or equivalent

Experience: 5+ years in marketing, with at least 2 years in a leadership role

Required Skills:

• Proven track record of developing and executing cross-functional marketing campaigns focusing on direct channel (EM/DM/eCommerce)
• Experience working in a global organization or travel/hospitality industry (helpful but not required)
• Outstanding interpersonal skills (written and verbal) to communicate with cross-functional partners
• Proven ability to develop successful marketing strategies
• Strong understanding of marketing functions and principles, including high-performing creative and content planning
• Excellent analytical skills and experience using data to inform marketing decisions and present results
• Must be organized with the ability to manage multiple programs simultaneously
• Must be proficient in Microsoft Office, particularly building/maintaining PowerPoint presentations, Smartsheets, and Adobe Workfront

Preferred Skills:

• Experience working in the cruise or travel industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the cruise or travel industry may have an advantage in understanding the unique aspects of this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager role in the travel industry with 5-10 years of experience in Miami, FL)

Benefits:

• Cruise and Travel Privileges
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives

Working Hours: Full-time, with a flexible schedule that may require occasional evenings or weekends to meet deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements, with a focus on cruises and vacation experiences

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: Carnival Corporation was founded in 1972, with a rich history in the cruise industry

Company Description:

• Carnival Corporation & plc is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships
• The company visits more than 800 ports around the world and accounts for nearly 40% of the overall cruise market globally
• In 2024, the company’s talented workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to approximately 13.5 million guests

Company Specialties:

• Cruise vacations
• Destination management
• Travel and tourism services

Company Website: http://www.carnivalcorp.com

ASSUMPTION: Carnival Corporation's extensive global presence and diverse portfolio of cruise lines offer unique opportunities for career growth and development within the travel industry.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: This role reports directly to the Senior Director of Integrated Marketing and may oversee direct reports, such as Marketing Coordinators or Specialist

Work Arrangement: Hybrid, with three days in the office per week (Tuesday – Thursday) and the option to work remotely for two days

Growth Opportunities:

• Advancement to a Senior Marketing Manager or Director role within the marketing department
• Expansion into other areas of the business, such as sales, revenue management, or product marketing
• International assignments or relocation opportunities within the global organization

ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern and collaborative work environment

Office Location(s): 3655 NW 87th Avenue, Miami, FL 33178, US

Geographic Context:

• Miami, Florida, is a vibrant and multicultural city with a strong focus on tourism and hospitality
• The city offers a diverse range of cultural attractions, entertainment, and recreational activities
• Miami has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with a flexible schedule that may require occasional evenings or weekends to meet deadlines

ASSUMPTION: The hybrid work arrangement and flexible schedule provide a good balance between work and personal life, while the modern office environment fosters collaboration and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Senior Director of Integrated Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and communication skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for this specific role and company
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Carnival Corporation and the cruise industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Integrated Marketing, Direct Channel, Campaign Development, Cross-Functional Collaboration, E-Commerce, Customer Marketing, Sales, Revenue Management, Creative Services, Analytical Skills, Communication Skills, Project Management, Content Alignment, Localization, Microsoft Office, Adobe Workfront

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word)
• Adobe Workfront
• Smartsheets
• Cruise-specific software and platforms (e.g., reservation systems, customer relationship management tools)

ASSUMPTION: Familiarity with Microsoft Office Suite and Adobe Workfront is essential for this role, while experience with cruise-specific software and platforms may be helpful but not required.

👔 Cultural Fit Considerations

Company Values:

• Safety: Our highest responsibility and top priority is compliance, environmental protection, and the health, safety, and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.
• Integrity: We are committed to ethical conduct in all aspects of our business.
• Innovation: We foster a culture of continuous improvement and innovation to enhance the guest experience and drive sustainable growth.
• Quality: We strive to exceed guest expectations by delivering exceptional products, services, and experiences.
• Excellence: We are dedicated to delivering outstanding results and exceeding expectations in everything we do.

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration
• Data-driven and analytical, with a strong emphasis on using data to inform marketing decisions
• Adaptable and flexible, with the ability to manage multiple programs simultaneously and meet deadlines

Self-Assessment Questions:

• Do I have a proven track record of developing and executing successful marketing campaigns?
• Am I comfortable working in a global organization and collaborating with international teams?
• Do I have strong analytical skills and experience using data to inform marketing decisions?
• Am I organized and able to manage multiple programs simultaneously?
• Do I align with Carnival Corporation's core values and work style?

ASSUMPTION: Candidates who demonstrate a strong fit with Carnival Corporation's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• The role may require occasional evenings or weekends to meet campaign deadlines
• Managing multiple programs simultaneously can be challenging and may require strong organizational skills
• Working in a global organization may present unique cultural and communication challenges
• The cruise industry is subject to seasonal fluctuations and may be impacted by external factors, such as global events or economic downturns

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to manage them effectively in order to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager role in other industries, but with a focus on the unique aspects of the cruise and travel industry
• Compared to other marketing roles, this position requires a strong understanding of global marketing and the ability to work with international teams
• Career progression in this role may follow a similar path to other marketing roles, with opportunities for advancement to Senior Marketing Manager or Director positions

ASSUMPTION: Candidates with experience in the cruise or travel industry may have an advantage in understanding the unique aspects of this role and the industry as a whole.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive onboard revenue and upsell opportunities
• Managing the localization of marketing materials and campaigns for international teams and markets
• Collaborating with cross-functional teams to create and implement a comprehensive marketing strategy for a new cruise itinerary or ship launch

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Manager, Integrated Marketing - Direct Channel may be responsible for, but the specific projects and campaigns will vary depending on the company's priorities and business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process and how this role fits into it?
• How does this role collaborate with other marketing teams, such as Media, Customer Marketing, and Creative Services?
• What are the most significant challenges facing the cruise industry, and how does this role address them?
• How does Carnival Corporation support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Carnival Corporation careers portal
• Tailor your resume to highlight your relevant marketing experience and skills
• Write a cover letter that emphasizes your fit for this specific role and company
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.