🔹 Job Title: Manager, Integrated Marketing - Lifestyle
🔹 Company: Authentic Brands Group
🔹 Location: London, England
🔹 Job Type: On-site
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
✅ Implement brand strategy and marketing/digital plans to achieve brand goals and annual financial targets
✅ Manage the implementation of 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales
✅ Manage consistent, ongoing communication with both internal and external stakeholders
✅ Participate in planning for all brand partners in EMEAI and global HQ using consumer trends and market data to identify brand growth opportunities
✅ Integrate new licensees into the EMEAI integrated marketing ecosystem in partnership with global HQ
✅ Submit well-crafted and clear briefs for required assets into in-house and external creative teams
✅ Build weekly/bi-weekly reporting related to EMEAI brand performance and opportunities
✅ Manage a brand marketing calendar to optimize posting schedule and engagement opportunities for brands
✅ Lead local execution of influencer and content marketing campaigns to promote brands across platforms
✅ Moderate user-generated content and ensure rights are requested and received from influencers and users who tag the brands in photos
✅ Manage product need requests for campaigns and influencer seeding for partners within the region
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and attention to detail.
Education: Bachelor’s Degree in marketing, business, or a similar field
Experience: A minimum of 5-6 years of experience in brand marketing and management; fashion brand marketing experience is required
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on brand marketing and management, candidates with relevant experience in the fashion industry and a proven track record in campaign execution are highly sought after.
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Manager-level role in London)
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range is estimated based on industry standards for a Manager-level role in London, considering the experience required for this position.
Industry: Retail Apparel and Fashion
Company Size: 201-500 employees
Founded: 2010
Company Description:
Company Specialties:
Company Website: corporate.authentic.com
ASSUMPTION: Authentic Brands Group is a well-established company in the retail apparel and fashion industry, with a strong global presence and a diverse portfolio of brands.
Career Level: Managerial
Reporting Structure: Reports to the Director, Integrated Marketing Lifestyle EMEAI
Work Arrangement: On-site, with potential for occasional travel
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development, both within the integrated marketing team and across the company's global portfolio of brands.
Office Type: Corporate office environment
Office Location(s): 1411 Broadway, NY, New York 10018, US (Global Headquarters); London, England (EMEAI office)
Geographic Context:
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional travel
ASSUMPTION: The London office provides a dynamic and multicultural work environment, with easy access to public transportation and a wide range of amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Marketing, Digital Marketing, Public Relations, Social Media Marketing, Campaign Management, Analytical Skills, Communication Skills, Presentation Skills, Creative Asset Development, Influencer Marketing, Market Analysis, Stakeholder Management, Project Management, Team Collaboration, Content Marketing, Retail Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand marketing expertise, communication skills, and cultural fit, with a strong emphasis on campaign execution and data-driven decision making.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Adobe Creative Suite, and various social media platforms, as well as familiarity with project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Authentic Brands Group values candidates who are comfortable working in a dynamic and fast-paced environment, with strong collaboration and data-driven decision-making skills.
ASSUMPTION: This role presents challenges related to managing multiple brands and stakeholders, keeping up with industry trends, occasional travel, and working in a competitive market.
ASSUMPTION: This role is unique in its focus on regional brand marketing and collaboration with global headquarters, presenting opportunities for growth and development within the integrated marketing team or across the company's global portfolio of brands.
ASSUMPTION: Sample projects for this role involve developing and executing marketing campaigns, analyzing consumer trends and market data, and managing product seeding campaigns to drive brand awareness and sales.
ASSUMPTION: Key questions to ask during the interview focus on role priorities, collaboration, growth opportunities, work-life balance, and potential challenges.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.