📌 Core Information
🔹 Job Title: Manager, Integrated Marketing (New Verticals)
🔹 Company: DoorDash USA
🔹 Location: Multiple locations (New York, NY; San Francisco, CA; Los Angeles, CA; Seattle, WA; Denver, CO; Miami, FL; Washington D.C.; Chicago, IL)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Driving key work streams on New Business Verticals
- Acting as a central liaison between various teams to execute integrated marketing strategies
- Leading affordability marketing initiatives and tracking performance metrics
- Communicating progress and proactively identifying risks to leadership
- Building consensus with large cross-functional teams and trusted relationships with senior leaders
- Making data-informed, analytical decisions to accomplish marketing and business objectives
ASSUMPTION: This role requires a strategic, organized, and solution-oriented marketer with a proven track record of hitting aggressive business goals and managing complex marketing campaigns.
📋 Key Responsibilities
✅ Drive key work streams on New Business Verticals, acting as the central liaison between Marketing teams, Strategy & Operations, Product, Finance, Analytics, and other departments to build and execute on a holistic and integrated marketing strategy
✅ Lead Affordability marketing initiatives end-to-end, from brief to creative and media/channel reviews, to results across influencer programs, paid media strategies, A/B tests, partnerships, in-app marketing, etc.
✅ Create marketing strategies to increase customer spend, retention, and convey affordability initiatives in a compelling way
✅ Help define and prioritize requirements for key cross-functional initiatives, working cross-functionally to identify solutions, serving as the subject matter expert / liaison for partner organizations during planning
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management and organizational skills to keep multiple projects on track.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in B2C marketing, with a mix of paid/growth marketing
Required Skills:
- Proven experience in driving business goals and managing complex marketing campaigns
- Excellent verbal, written communication, and presentation skills
- Strong project management and organizational skills
- Ability to synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action
- Proven ability to prioritize and execute tasks in a fast-paced environment
- Strong Excel skills required; basic SQL a plus
Preferred Skills:
- 2 years or more in consulting or operations
- Experience in a fast-growing startup or tech environment
ASSUMPTION: Candidates with a background in consulting or operations may have an advantage in this role due to the cross-functional nature of the work.
💰 Compensation & Benefits
Salary Range: $129,200 - $190,000 USD per year
Benefits:
- 401(k) Plan with employer matching
- Paid Parental Leave
- Wellness Benefits
- Commuter Benefits Match
- Paid Time Off (flexible for salaried roles, accrued for hourly roles)
- Paid Sick Time (80 hours per year for salaried roles, accrued for hourly roles)
- Medical, Dental, and Vision Benefits
- Paid Holidays
- Disability and Basic Life Insurance
- Family-forming Assistance
- Mental Health Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the marketing field and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: DoorDash operates in the Software Development industry, focusing on local logistics, restaurant delivery, on-demand delivery, and eCommerce.
Company Size: DoorDash is a large company with 10,000+ employees, offering a dynamic and fast-paced work environment.
Founded: DoorDash was founded in 2013 and has since grown to become a publicly-traded company.
Company Description:
- DoorDash empowers local economies by connecting merchants to consumers through its delivery and pickup platform
- The company aims to provide a seamless and convenient experience for both merchants and consumers
- DoorDash is committed to fostering a diverse and inclusive work environment
Company Specialties:
- Local Logistics
- Restaurant Delivery
- On-Demand Delivery
- eCommerce
Company Website: careersatdoordash.com
ASSUMPTION: DoorDash's large size and public status offer opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Manager, Integrated Marketing (New Verticals) reports directly to the Senior Manager, Integrated Marketing on the New Verticals Integrated Marketing team within the Consumer Integrated Marketing organization.
Work Arrangement: This role is primarily on-site, with potential opportunities for hybrid work arrangements.
Growth Opportunities:
- Advancement within the marketing department or the broader organization
- Expanding responsibilities and leadership opportunities as the New Verticals business grows
- Potential to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, as DoorDash continues to expand its offerings and enter new markets.
🌍 Location & Work Environment
Office Type: DoorDash's offices are modern and collaborative workspaces, designed to foster creativity and productivity.
Office Location(s): New York, NY; San Francisco, CA; Los Angeles, CA; Seattle, WA; Denver, CO; Miami, FL; Washington D.C.; Chicago, IL
Geographic Context:
- New York, NY: A major hub for finance, media, and technology industries
- San Francisco, CA: Known for its vibrant tech industry and diverse culture
- Los Angeles, CA: A global center for entertainment, media, and technology
- Seattle, WA: Home to a thriving tech industry and outdoor recreation opportunities
- Denver, CO: A growing tech hub with a strong focus on outdoor activities
- Miami, FL: A major international hub for finance, tourism, and culture
- Washington D.C.: The capital of the United States, with a diverse economy and political influence
- Chicago, IL: A major Midwestern hub for finance, technology, and manufacturing
Work Schedule: DoorDash offers flexible work schedules, with core hours between 10:00 AM and 3:00 PM local time.
ASSUMPTION: DoorDash's multiple office locations offer candidates the opportunity to work in a vibrant and dynamic urban environment, with access to diverse cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Cross-functional collaboration and communication skills
- Data analysis and interpretation abilities
- Project management and organizational skills
- Cultural fit and alignment with DoorDash's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional collaboration, and data-driven decision-making
- Research DoorDash's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: B2C Marketing, Paid Marketing, Growth Marketing, Project Management, Data Analysis, Strategic Thinking, Cross-functional Collaboration, Marketing Campaigns, Affordability Initiatives, Performance Metrics, Stakeholder Communication
ASSUMPTION: DoorDash's hiring process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, collaboration, and data-driven decision-making.
🛠️ Tools & Technologies
- Excel
- SQL (basic)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in Excel and have basic familiarity with SQL, as well as experience with marketing automation platforms, CRM software, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Empower local economies
- Act with integrity
- Take ownership
- Be customer-obsessed
- Embrace diversity and inclusion
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Focused on execution and results
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to build consensus and drive results?
- Can you provide an example of a time when you used data to inform a marketing decision and drive business impact?
- How do you balance quantitative measurement with an intuition-driven bias to action in your marketing strategies?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with DoorDash's values and work style, with a focus on collaboration, data-driven decision-making, and execution.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the needs of various stakeholders, including marketing teams, strategy & operations, product, finance, and analytics
- Working with limited resources and budget constraints to drive business growth
- Adapting to a dynamic and evolving business landscape
- Navigating a large and complex organization with multiple office locations
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and navigate a large and complex organization to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position, with a focus on driving business growth through integrated marketing strategies and affordability initiatives
- Unlike other marketing roles, this position requires a strong focus on cross-functional collaboration and stakeholder communication, as well as a deep understanding of data analysis and interpretation
- Career paths for this role may include advancement within the marketing department or transitioning to a strategic or operations-focused role within the organization
ASSUMPTION: Candidates should have experience in a similar marketing role and be prepared to take on a high degree of cross-functional collaboration and stakeholder communication.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new vertical, such as DashMart, and drive customer acquisition and retention
- Conducting market research and analysis to identify opportunities for affordability initiatives and measure their impact on customer spend and retention
- Collaborating with product and design teams to create compelling in-app marketing materials and promotions that drive customer engagement and action
ASSUMPTION: Candidates should be able to provide specific examples of marketing projects they have led, with a focus on driving business growth and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role, and how it fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DoorDash support the growth and development of its marketing team members?
- Can you provide an example of a successful marketing campaign that DoorDash has executed, and what made it effective?
- How does DoorDash approach measuring and optimizing the performance of its marketing initiatives?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of DoorDash's marketing organization and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional collaboration, and data-driven decision-making
- Research DoorDash's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or recruiter after your interview to reiterate your interest in the position and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
