Manager - Integrated Media Planning

📌 Core Information

🔹 Job Title: Manager - Integrated Media Planning

🔹 Company: dentsu

🔹 Location: Mumbai

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day planning on key accounts
• Building and developing media owner relationships
• Ensuring campaigns go live on time through best practices and adherence to SLAs
• Guiding investment towards appropriate advertising partners
• Creating, managing, and coordinating digital media plans
• Tracking campaign performance and providing recommendations
• Preparing and delivering presentations
• Monitoring market trends and identifying new digital opportunities

ASSUMPTION: This role requires a strong understanding of digital advertising and media planning, with a focus on integrated campaigns and client management.

📋 Key Responsibilities

✅ Effectively run the day-to-day planning on key accounts

✅ Build and develop media owner relationships to drive market-leading planning for clients

✅ Work with other departments to ensure campaigns go live on time

✅ Use understanding of commercial opportunities and trading focuses to guide investment

✅ Create, manage, and coordinate the implementation of digital media plans

✅ Track digital campaign performance and maintain post-evaluations

✅ Prepare and deliver presentations

✅ Monitor market trends and identify new digital opportunities

✅ Perform ad-hoc and other job-related duties as assigned

ASSUMPTION: This role requires a high level of organization, time management, and attention to detail, as well as strong communication and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: At least 4-6 years of agency experience in digital advertising

Required Skills:

• Proven experience in digital advertising, with a strong knowledge of display, paid search, and paid media advertising
• Hands-on experience with Google Ads, Meta Ads, LinkedIn, and X(Twitter) Ads
• Experience with campaign management and ad serving technology like Sizmek and Google Analytics
• Familiarity with tools such as SimilarWeb and ComScore
• Excellent organizational and time management skills

Preferred Skills:

• Experience with integrated media planning
• Knowledge of programmatic advertising

ASSUMPTION: Candidates with experience in integrated media planning and programmatic advertising may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level manager in digital advertising in Mumbai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Life and disability insurance
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: dentsu has 10,001+ employees worldwide, providing a large and diverse work environment.

Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.

Company Description:

• dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
• The company connects brand, content, commerce, and experience, underpinned by modern creativity
• dentsu teams together to create new paths to growth in the sustainable economy

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: Working at dentsu offers opportunities to collaborate with a diverse team and work on global campaigns for prominent clients.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring strategic thinking and leadership skills.

Reporting Structure: The Manager - Integrated Media Planning reports directly to the Senior Media Planning team.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a Senior Media Planning role
• Expansion into other areas of media or advertising, such as programmatic or social media
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: This role provides opportunities for career growth and development within the company and the broader advertising industry.

🌍 Location & Work Environment

Office Type: The Mumbai office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Devchand House, C Block, 5th Floor, Shivsagar Estate, Dr. Annie Besant Road, Worli, Mumbai - 400018

Geographic Context:

• Mumbai is a major commercial and entertainment hub, offering a vibrant and dynamic work environment
• The office is located in the heart of South Mumbai, close to various amenities and public transportation
• The city is known for its diverse culture, rich history, and bustling nightlife

Work Schedule: The work schedule is typically Monday to Friday, 9:30 AM to 6:30 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Working in Mumbai offers a unique blend of cultural experiences and professional opportunities, with a fast-paced and competitive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final interview with the department head or HR
• Background check and offer extension

Key Assessment Areas:

• Digital advertising and media planning expertise
• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital advertising and media planning
• Demonstrate a strong understanding of market trends and digital opportunities
• Showcase excellent organizational and time management skills
• Prepare thoughtful questions about the role, team, or company to ask during the interview

ATS Keywords: Digital Advertising, Media Planning, Integrated Media, Campaign Management, Google Ads, Meta Ads, LinkedIn Ads, X(Twitter) Ads, Sizmek, Google Analytics, Market Trends, Digital Opportunities, Organizational Skills, Time Management

ASSUMPTION: The application process for this role may involve assessments of both technical skills and soft skills, with a focus on cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• LinkedIn Ads
• X(Twitter) Ads
• Sizmek
• Google Analytics
• SimilarWeb
• ComScore

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Creativity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong data-driven approach to decision-making?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Candidates who demonstrate a strong fit with dentsu's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to changes in market trends and client needs
• Building and maintaining strong relationships with media owners and vendors
• Navigating a large and diverse organization with a matrix reporting structure
• Occasional overtime and work-related travel may be required

ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to a fast-paced, dynamic work environment, with a focus on delivering high-quality results for clients.

📈 Similar Roles Comparison

• This role is similar to other integrated media planning positions, but may have a stronger focus on digital advertising and campaign management
• Compared to other advertising roles, this position requires a higher level of strategic thinking and leadership skills
• Career progression in this role may lead to senior media planning or management positions within the company or the broader advertising industry

ASSUMPTION: Candidates should research similar roles and compare the requirements, responsibilities, and career growth opportunities to ensure a good fit with their career goals and aspirations.

📝 Sample Projects

• Developing and implementing a comprehensive digital media plan for a major client launch
• Conducting market research and analysis to identify new digital opportunities for a client's campaign
• Collaborating with cross-functional teams to ensure a campaign goes live on time and meets client objectives

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver results in a fast-paced, dynamic work environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall media planning and buying strategy for the agency?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the team's approach to collaboration and communication, both internally and with clients?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital advertising and media planning
• Prepare for the interview by researching dentsu, the role, and the industry, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.