📌 Core Information
🔹 Job Title: Manager, JBL Global Brand Management
🔹 Company: HARMAN International
🔹 Location: Northridge - California, USA
🔹 Job Type: Hybrid (10% travel)
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving global brand strategy for JBL
- Managing brand governance and creative executions
- Collaborating cross-functionally with various teams
- Leading complex projects with significant risk
- Fostering a strong brand culture within the organization
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage complex projects and teams globally.
📋 Key Responsibilities
✅ Develop and implement comprehensive brand growth strategies
✅ Lead brand governance and approval processes
✅ Champion the JBL brand internally and externally
✅ Collaborate on training and development of regional brand champions
✅ Oversee global advertising campaign assets and regional executions
✅ Manage project budgets and timelines
✅ Partner with global insights team on market research and competitive analysis
✅ Monitor brand performance and track key metrics
✅ Collaborate cross-functionally with various teams
✅ Lead projects with significant risk and complexity
ASSUMPTION: This role involves a high level of responsibility and requires strong project management, analytical, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: Minimum of 7 years of progressive experience in brand management for a recognized global brand.
Required Skills:
- Proven ability to develop and execute successful brand strategies and marketing campaigns
- Strong understanding of consumer behavior, marketing trends, and creative development
- Excellent project management skills
- Strong analytical skills
- Superior communication skills
- Experience managing budgets and resources effectively
- Demonstrated ability to solve problems and offer strategic guidance on creative executions
Preferred Skills:
- Experience in consumer electronics or other durable goods industries
- Passion for music and consumer audio technology
ASSUMPTION: Candidates should have a proven track record of success in brand management and be comfortable working in a highly matrixed, global environment.
💰 Compensation & Benefits
Salary Range: $113,250 - $166,100 per year
Benefits:
- Flexible work environment
- Employee discounts on world-class Harman and Samsung products
- Extensive training opportunities through HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- "Be Brilliant" employee recognition and rewards program
- An inclusive and diverse work environment that fosters professional and personal development
Working Hours: Full-time, with flexibility in working hours required due to global infrastructure
ASSUMPTION: The salary range provided is based on industry standards for a manager-level role in brand management within the consumer electronics industry.
📌 Applicant Insights
🔍 Company Context
Industry: HARMAN operates in the consumer electronics and automotive technology sectors, with a focus on audio and visual products, enterprise automation solutions, and services supporting the Internet of Things.
Company Size: HARMAN is a large, global organization with approximately 30,000 employees across the Americas, Europe, and Asia.
Founded: HARMAN was founded in 1980 and became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. in 2017.
Company Description:
- HARMAN is a global leader in automotive technology, lifestyle innovations, design, and analytics
- The company markets its award-winning portfolio under iconic brands such as JBL, Mark Levinson, and Revel
- HARMAN is committed to making every employee feel welcomed, valued, and empowered
Company Specialties:
- Audio and visual products
- Enterprise automation solutions
- Services supporting the Internet of Things
- Automotive technology
- Lifestyle innovations and design
- Analytics
Company Website: www.harman.com
ASSUMPTION: HARMAN's global presence and diverse product offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, with significant responsibility for driving global brand strategy and managing complex projects.
Reporting Structure: The Manager, JBL Brand Management reports directly to the Senior Director, Global Brand Management.
Work Arrangement: This role is hybrid, with on-site work required 10% of the time for travel and collaboration.
Growth Opportunities:
- Potential to advance to a senior director or vice president role within global brand management
- Opportunities to work on diverse brands and products within HARMAN's portfolio
- Chance to gain experience in a large, global organization and develop leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile brands and projects within a global organization.
🌍 Location & Work Environment
Office Type: HARMAN's global headquarters is in Stamford, Connecticut, with additional offices in Northridge, California, and other locations worldwide.
Office Location(s): Northridge - California, USA; Stamford - Connecticut, USA; Amsterdam - Amsterdam, Netherlands
Geographic Context:
- Northridge is located in the San Fernando Valley region of Los Angeles, California
- Stamford is located in Fairfield County, Connecticut, and is part of the New York metropolitan area
- Amsterdam is the capital and most populous city in the Netherlands
Work Schedule: Full-time, with flexibility in working hours required due to global infrastructure
ASSUMPTION: HARMAN's global offices provide opportunities to work in diverse cultural environments and collaborate with teams worldwide.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and potential team members
- Final interview with the senior director or vice president
- Background check and reference check
Key Assessment Areas:
- Brand management experience and strategic thinking
- Project management and leadership skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with HARMAN's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Be prepared to discuss specific brand management campaigns or projects you've led in the past
- Research HARMAN's brand portfolio and be ready to discuss how your experience aligns with the company's brand strategy
ATS Keywords: Brand Management, Global Brand Strategy, Marketing Campaigns, Project Management, Leadership, Analytics, Consumer Behavior, Marketing Trends, Creative Development, Budget Management, Market Research, Competitive Analysis, Cross-Functional Collaboration, Problem Solving, Training Development, Advertising Campaigns, Digital Marketing, Content Strategy
ASSUMPTION: HARMAN's application process is designed to assess candidates' brand management experience, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Inclusivity
- Teamwork
- Integrity
- Accountability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and accountable
Self-Assessment Questions:
- How have you driven brand growth and strategy for a global brand in the past?
- Can you provide an example of a time when you had to manage a complex project with significant risk and successfully delivered on time and within budget?
- How do you approach training and development, both for yourself and for others?
ASSUMPTION: HARMAN values candidates who are innovative, inclusive, team-oriented, and results-driven, with a strong focus on collaboration and continuous learning.
⚠️ Potential Challenges
- Managing global brand governance and approval processes can be complex and time-consuming
- Collaborating with regional brand champions and marketing teams may require cultural sensitivity and adaptability
- Working with agencies and external creative teams can present unique challenges in ensuring brand consistency
- The hybrid work arrangement may require flexibility in working hours due to global infrastructure
ASSUMPTION: This role requires strong project management, communication, and collaboration skills to navigate potential challenges and ensure brand consistency across global markets.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the JBL brand within HARMAN's portfolio
- HARMAN's global presence and diverse product offerings provide unique opportunities for brand management within the consumer electronics and automotive technology sectors
- Career progression in this role may involve advancing to senior director or vice president levels within global brand management, with potential opportunities to work on additional brands within HARMAN's portfolio
ASSUMPTION: This role offers a unique opportunity to work on a well-known global brand within the consumer electronics industry, with potential for career growth and development within a large, global organization.
📝 Sample Projects
- Developing and executing a global advertising campaign for a new JBL product launch
- Managing regional brand initiatives and ensuring consistent execution across various channels
- Collaborating with regional brand champions to develop culturally relevant brand messaging and content
- Overseeing the global JBL YouTube channel and implementing a consistent approach to organizing assets and developing a global content strategy
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Manager, JBL Brand Management may be involved in, from global advertising campaigns to regional brand initiatives and content strategy development.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the JBL brand and the key priorities for brand growth in the next 1-2 years?
- How does the brand team collaborate with regional marketing teams, and what are the key challenges and opportunities in this dynamic?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does this role fit into the broader global brand management strategy for HARMAN, and what are the potential opportunities for growth and development within the organization?
- What is the work environment like at HARMAN, and how does the company support work-life balance for its employees?
ASSUMPTION: These key questions help applicants better understand the brand's current state, the team's dynamics, and the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare for the interview by researching HARMAN's brand portfolio and being ready to discuss your experience with brand management campaigns and projects
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role
- If you are selected for an interview, be prepared to discuss your experience with brand management, project management, and leadership, as well as your cultural fit with HARMAN's values
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
