Manager, Lifecycle Marketing

📌 Core Information

🔹 Job Title: Manager, Lifecycle Marketing

🔹 Company: The Black Tux

🔹 Location: Remote

🔹 Job Type: Remote

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: Mid-Senior (5-10 years)

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Ownership and evolution of customer messaging strategies across email and SMS channels.
• Development and optimization of email journeys to enhance customer life cycle engagement.
• Establishment and implementation of a new SMS marketing program from scratch.
• Collaboration with cross-functional teams to ensure consistent brand messaging.

ASSUMPTION: The responsibilities appear to emphasize strategic leadership and project execution, implying a need for both creativity and analytical skills.

📋 Key Responsibilities

✅ Own and develop a comprehensive lifecycle marketing strategy across email and SMS channels.

✅ Build and optimize thoughtful email journeys focusing on new customer conversion.

✅ Lead the development and launch of our SMS marketing program.

✅ Work with the marketing team to design and launch a new loyalty/referral rewards program.

✅ Develop and maintain a robust testing and optimization program for all lifecycle marketing initiatives.

✅ Own reporting and analysis of all email and SMS program performances.

✅ Collaborate with Creative, Performance Marketing, Customer Service, and Retail teams.

ASSUMPTION: The role's scope suggests an advanced understanding of lifecycle marketing strategies and a cross-functional collaboration capability.

🎯 Required Qualifications

Education: Not specified (Assumed to require a relevant bachelor's degree based on industry standards).

Experience: 5-8 years in email marketing, CRM, or lifecycle marketing.

Required Skills:

• Experience with ESP platforms, preferably Klaviyo
• Strong analytical and problem-solving skills
• HTML/CSS and web analytics tools proficiency

Preferred Skills:

• Experience launching and managing SMS marketing programs
• Background in fashion, retail, or e-commerce

ASSUMPTION: Preferred qualifications suggest additional value in retail or fashion industry knowledge, which might be advantageous but not mandatory.

💰 Compensation & Benefits

Salary Range: $110,000 - $130,000 annually

Benefits:

• Comprehensive health insurance
• 401(k) with company match
• Generous paid time off policy

Working Hours: 40 hours per week with flexibility for remote work.

ASSUMPTION: Given its remote nature, the role likely offers flexible work hours outside core meeting times (10 am - 2 pm PT).

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 201-500 employees, offering a dynamic and potentially personalized work environment.

Founded: 2013 by a groom and a groomsman frustrated by traditional rental experiences.

Company Description:

• Focus on modern formal wear design in-house using the finest fabrics.
• Delivers directly to customers, emphasizing fit and customer experience.
• Aims to transform and elevate customer experiences with modern attire.

Company Specialties: Not Specified

Company Website: http://www.theblacktux.com

ASSUMPTION: The specialty section is not mentioned; typically, companies in this sector focus on customer-centric services and product innovation.

📊 Role Analysis

Career Level: This is a mid-senior level role with leadership opportunities.

Reporting Structure: Reports to the Director of Brand, indicating a need for strategic alignment with brand goals.

Work Arrangement: Entirely remote, leveraging digital communications and collaboration tools.

Growth Opportunities:

• Potential to innovate in SMS marketing strategies.
• Leadership opportunities in lifecycle marketing.
• Cross-collaboration with various departments for holistic growth.

ASSUMPTION: Growth opportunities are inferred from the possibility of influencing customer engagement strategies and internal processes.

🌍 Location & Work Environment

Office Type: Remote with optional access to WeWork spaces in Los Angeles.

Office Location(s): Los Angeles, CA

Geographic Context:

• The role allows working from anywhere in the continental US.
• Collaboration across various US time zones.
• Culture encourages diversity and inclusion, regardless of location.

Work Schedule: Core hours between 10 am and 2 pm for meetings.

ASSUMPTION: Although remote, the environment is structured to ensure effective team connectivity during set hours.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• Virtual interviews with team members

Key Assessment Areas:

• Cultural fit and adaptability
• Lifecycle marketing knowledge
• Project management skills

Application Tips:

• Highlight previous lifecycle marketing successes
• Demonstrate strategic thinking capabilities
• Emphasize collaboration experience

ATS Keywords: Lifecycle Marketing, CRM, SMS Marketing, Customer Engagement, Brand Strategy

ASSUMPTION: Tailor your resume and cover letter to highlight experience relevant to lifecycle and digital marketing.

🛠️ Tools & Technologies

• Klaviyo
• Google Analytics
• HTML/CSS

ASSUMPTION: These tools imply a focus on comprehensive data analysis and digital content delivery strategies.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity
• Customer-centric innovation
• Team collaboration

Work Style:

• Flexible and remote
• Collaborative and communicative
• Focused and strategic

Self-Assessment Questions:

• How do you adapt to new marketing trends?
• Can you provide examples of successful cross-functional projects?
• What motivates you in a remote work environment?

ASSUMPTION: Candidates should reflect on their adaptability and alignment with company culture and values during interviews.

⚠️ Potential Challenges

• Coordinating across different time zones
• Launching a new SMS marketing program
• Maintaining a consistent brand voice across new channels
• Balancing strategic and executional work

ASSUMPTION: Being proactive and organized will be key to overcoming these challenges while working remotely.

📈 Similar Roles Comparison

• High demand for similar roles within fashion and e-commerce industries
• Significant emphasis on digital marketing transformations
• Requirement for innovative customer engagement strategies

ASSUMPTION: The role may include dynamic elements prevalent in similar industry positions focusing on innovation and customer engagement.

📝 Sample Projects

• Develop and launch a brand-new loyalty program.
• Create an integrated marketing campaign across multiple channels.
• Enhance customer segmentation for targeted marketing strategies.

ASSUMPTION: These projects provide insight into the dynamic and strategic nature of work expected.

❓ Key Questions to Ask During Interview

• How does the company measure the success of lifecycle marketing initiatives?
• What tools and technologies does the marketing team value most?
• How does the marketing team support brand messaging consistency?
• What opportunities are available for professional development?
• How does the company foster remote team collaboration?

ASSUMPTION: These questions can help gauge alignment with company objectives and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company career portal
• Tailor your resume to highlight relevant lifecycle marketing experience
• Prepare examples of past successful projects and outcomes
• Research the company and its products to understand its market
• Follow up with HR if there is no response within the typical review period

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.