📌 Core Information
🔹 Job Title: Manager, Lifecycle Marketing & CRM
🔹 Company: Spanx
🔹 Location: New York, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing lifecycle marketing campaigns
- Implementing AI-driven personalized customer experiences
- Collaborating with cross-functional teams to enhance retention strategies
- Analyzing data to derive strategic insights and optimize performance
ASSUMPTION: This role requires a balance of technical expertise and strategic thinking to deliver effective lifecycle marketing campaigns.
📋 Key Responsibilities
✅ Manage lifecycle launch and testing roadmap: identify high-impact opportunities and customer insights across the lifecycle journey to launch relevant touchpoints that drive retention and LTV
✅ Own trigger operations end-to-end: creative briefing, workflow set-up, QA, reporting
✅ Create QA and monitoring practices to ensure automation is working as expected (and error-free!)
✅ Grow contribution of revenue coming from triggers in both Email and SMS channels
✅ Deliver highly personalized campaigns, leveraging emerging AI technologies
✅ Adopt relentless test-and-learn approach to continuously optimize performance
✅ Track, analyze and share out performance and testing results of lifecycle campaigns
✅ Provide actionable insights and recommendations to inform roadmap pivots
✅ Develop an always-on strategy for incorporating new product launches into lifecycle marketing
✅ Obsess over the customer: Deliver CRM that not only converts but delights the customer
✅ Develop strong technical understanding of our MarTech stack and data integrations
✅ Identify and define requirements for customer data needs to support lifecycle marketing plans, and partner with Digital Product team to implement
✅ Work with vendors and stay up-to-date on emerging software to enhance marketing capabilities
✅ Beyond Email & SMS: Partner with Paid Media, Site, Digital Product, and Customer Experience (CX) teams to implement omni-channel lifecycle marketing strategies.
✅ Support customer programs such as loyalty, advocacy, etc.
ASSUMPTION: This role requires a mix of creative and analytical skills to manage lifecycle marketing campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant lifecycle marketing and CRM experience; preferably with DTC brands
Required Skills:
- Deep expertise in marketing automation, with a focus on Email and SMS
- Ability to build campaigns and complex automation in CRM tools (i.e. Klaviyo, Iterable, etc.)
- Comfort with basic HTML and setting up dynamic content
- Impressive attention-to-detail, striving for absolute accuracy
- Strong understanding of retention KPI's, developing benchmarks, and measurement
- Proactive self-starter with high initiative to turn ideas and ambiguity into action
- Ability to thrive in a fast-paced environment and juggle competing priorities and tasks
- Positive, team-player attitude who can bring cross-functional stakeholders together to advance retention goals
- Understanding of database structures and using data to power strategy and execution
- Strong Communication: speaks clearly and understandably; presents with confidence; gauges audience reaction, interest, and understanding, and adjusts communication style or content accordingly
- Ability to effectively communicate complex technical ideas to a wide variety of people
- Continuous Learning: Identifies the information needed to address an issue; gathers information from routine and non-routine sources to support decision-making; assimilates new information quickly; masters new techniques easily
- Delivering Results: Focuses on understanding and addressing customer needs; sets high standards for work quality and quantity; delivers high productivity in a focused and timely manner; shows commitment to the organization
- Expertise and Technology: Applies functional and technical expertise to accomplish work; adopts, operates, and repairs job-related technology effectively; generates new functionality within technology systems
Preferred Skills:
- Experience with AI-driven marketing technologies
- Familiarity with the retail apparel and fashion industry
ASSUMPTION: Candidates with experience in DTC brands and familiarity with AI-driven marketing technologies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year
Benefits:
- Company Healthcare Plan: $0.00 out of pocket (Employee only benefit)
- Fertility testing and treatment are included in Spanx’s medical plans, even without the diagnosis of infertility.
- Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a half-time schedule (20 hours per week) for up to four additional weeks with full-time (40 hours per week) pay.
- Mental Health Days: 10 days
- 401K: Matched up to 4% with immediate vesting.
- PTO & Company Holidays: Plus two full weeks of companywide closures (one in the Summer; one between Christmas and NYE)
- Flex Friday: Year-round half-day Fridays!
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on the candidate's location and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Spanx is a leading global intimate apparel brand known for its innovative and high-quality products.
Company Size: 201-500 employees. As a mid-sized company, Spanx offers a dynamic and collaborative work environment with opportunities for growth and development.
Founded: 2000. Spanx was founded by Sara Blakely, who revolutionized the shapewear industry with her innovative products.
Company Description:
- Spanx is committed to solving wardrobe woes and empowering women to feel great about themselves and their potential.
- The company offers a wide range of products, including bras, underwear, leggings, activewear, and more, designed to enhance comfort, confidence, and style.
- Spanx has secured its place in women's hearts and in pop-culture with daily mentions everywhere from CNN to SNL.
Company Specialties:
- Wholesale
- Fashion
- Retail
- Ecommerce
- Specialty apparel
- Activewear
Company Website: http://www.spanx.com
ASSUMPTION: Spanx's focus on innovation, quality, and customer satisfaction has contributed to its success and growth in the intimate apparel industry.
📊 Role Analysis
Career Level: Mid-level management. This role involves leading lifecycle marketing campaigns and collaborating with cross-functional teams to enhance retention strategies.
Reporting Structure: This role reports directly to the Senior Manager, Retention Marketing.
Work Arrangement: On-site, full-time position with flexible scheduling options, including year-round half-day Fridays.
Growth Opportunities:
- Potential to advance to senior management roles within the marketing department.
- Chance to gain experience in various aspects of lifecycle marketing and CRM.
- Opportunity to work with emerging AI-driven marketing technologies.
ASSUMPTION: This role offers a unique opportunity to grow professionally while contributing to Spanx's continued success in the intimate apparel industry.
🌍 Location & Work Environment
Office Type: Urban office located in New York City.
Office Location(s): 250 Park Avenue South, New York, NY 10003, USA
Geographic Context:
- New York City offers a vibrant and dynamic work environment with numerous cultural, entertainment, and dining options.
- The office is conveniently located in the Flatiron District, with easy access to public transportation.
- The city's diverse population and thriving fashion industry provide ample opportunities for networking and professional growth.
Work Schedule: Standard full-time workweek with flexible scheduling options, including year-round half-day Fridays.
ASSUMPTION: The urban office environment and convenient location provide an ideal setting for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit.
- In-depth behavioral and technical interviews to evaluate problem-solving skills and marketing expertise.
- Final interview with the hiring manager to discuss the role's expectations and company culture.
Key Assessment Areas:
- Strategic thinking and analytical skills.
- Technical proficiency in marketing automation tools and AI-driven technologies.
- Communication and collaboration skills.
- Adaptability and resilience in a fast-paced environment.
Application Tips:
- Highlight relevant lifecycle marketing and CRM experience, with a focus on DTC brands.
- Demonstrate a strong understanding of retention KPI's and data-driven decision-making.
- Showcase your ability to communicate complex technical ideas effectively.
- Prepare examples of successful lifecycle marketing campaigns and their results.
ATS Keywords: Lifecycle Marketing, CRM, Marketing Automation, Email Marketing, SMS Marketing, Data Analysis, Campaign Management, Customer Retention, AI-driven Marketing, Technical Understanding, HTML, Communication, Proactive Self-Starter, Continuous Learning, Results Delivery, MarTech Stack, Omni-Channel Marketing
ASSUMPTION: A well-structured resume and tailored cover letter highlighting relevant skills and experiences will increase the likelihood of success in the application process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Klaviyo, Iterable)
- AI-driven marketing technologies
- HTML and dynamic content creation
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Spanx is committed to continuous improvement and staying ahead of industry trends.
- Customer-centric: The company prioritizes understanding and meeting the needs of its customers.
- Collaboration: Spanx fosters a collaborative and inclusive work environment.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Data-driven and analytical, with a strong emphasis on strategic decision-making.
- Collaborative and team-oriented, with a focus on cross-functional partnerships.
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and enjoy the challenge of continuous improvement?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you possess strong communication and collaboration skills, and enjoy working with diverse teams?
ASSUMPTION: Candidates who align with Spanx's values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously may require strong organizational skills and time management.
- Working with emerging AI-driven marketing technologies may present learning curves and technical challenges.
- Collaborating with cross-functional teams may require effective communication and conflict resolution skills.
- Adapting to a fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
ASSUMPTION: Addressing these potential challenges proactively and seeking support when needed will contribute to success in this role.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a greater emphasis on AI-driven personalized customer experiences and cross-functional collaboration.
- In the retail apparel and fashion industry, Spanx is known for its innovative products and commitment to customer satisfaction, setting it apart from competitors.
- Career progression in lifecycle marketing and CRM roles may vary depending on the company's size, structure, and growth trajectory.
ASSUMPTION: Understanding the unique aspects of this role and the industry will help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and implementing a personalized email campaign to improve customer retention and LTV.
- Collaborating with the Digital Product team to integrate customer data and enhance lifecycle marketing strategies.
- Analyzing campaign performance data to identify trends, optimize touchpoints, and maximize ROI.
ASSUMPTION: Familiarity with these types of projects will demonstrate a strong understanding of the role's requirements and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing roadmap and how this role will contribute to its success?
- How does Spanx support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Spanx approach cross-functional collaboration, and what are the expectations for this role in that regard?
- What are the most significant challenges facing the lifecycle marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions will demonstrate your interest in the role and commitment to Spanx's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant lifecycle marketing and CRM experience, with a focus on DTC brands.
- Write a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit for Spanx.
- Prepare examples of successful lifecycle marketing campaigns and their results to showcase your expertise during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
