🔹 Job Title: Manager, Lifecycle Marketing
🔹 Company: Outreach
🔹 Location: Open to remote within the US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to drive customer success and revenue growth.
✅ Develop, refine, and enhance lifecycle marketing strategies to maximize customer engagement, retention, and revenue
✅ Create and manage advanced customer segmentation and targeting strategies to optimize the customer journey
✅ Design and implement digital experiences, including email, in-app, nurtures, and digital events, to drive long-term adoption
✅ Manage the onboarding strategy to create a guided, intuitive experience for Outreach users
✅ Use data to build a best-in-class Office Hours strategy based on customer needs
✅ Analyze diverse data sources to create highly targeted segments for improved customer adoption and retention KPIs
✅ Collaborate with the customer voice team to A/B test and experiment with existing and new campaigns
✅ Work closely with cross-functional teams to ensure cohesive and aligned marketing efforts
ASSUMPTION: This role requires a strong understanding of marketing best practices, data analysis, and customer journey mapping to succeed.
Education: Bachelor's degree in marketing, business, or a related field
Experience: 5+ years in lifecycle marketing or a related field, with 2+ years of team lead or management experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in lifecycle marketing, data analysis, and team leadership are most likely to succeed in this role.
Salary Range: $81,000 - $140,000 USD annually. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. There may be a different range for candidates in other locations.
Benefits:
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a manager-level role in lifecycle marketing. Actual compensation may vary based on the candidate's qualifications and experience.
Industry: Software Development, specifically Sales Execution Platforms
Company Size: 501-1,000 employees. This size allows for a mix of startup agility and established processes, providing opportunities for growth and impact.
Founded: 2014. Outreach has been growing steadily and has established itself as a leader in its industry.
Company Description:
Company Specialties:
Company Website: www.outreach.io
ASSUMPTION: Outreach is a well-established company with a strong focus on innovation and customer success, providing a stable environment for career growth.
Career Level: Managerial. This role involves leading a team and driving strategic initiatives to improve customer engagement and retention.
Reporting Structure: This role reports directly to the Senior Director of Lifecycle Marketing and oversees a team of lifecycle marketing specialists.
Work Arrangement: Remote OK. This role offers flexible work arrangements, including remote work options.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a strategic mindset.
Office Type: Hybrid. Outreach has offices in multiple locations, but this role is open to remote work within the US.
Office Location(s): Seattle, WA; London, UK; Prague, CZ; Atlanta, GA; Indianapolis, IN
Geographic Context:
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The remote work option provides flexibility and the ability to work from various locations, while the hybrid office environment offers opportunities for in-person collaboration and networking.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Lifecycle Marketing, Customer Engagement, Retention Strategies, Email Marketing, Digital Marketing, Customer Segmentation, Team Leadership, Collaboration, Problem Solving, Analytical Skills, Marketing Best Practices, A/B Testing
ASSUMPTION: Outreach uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
ASSUMPTION: Familiarity with these marketing and analytical tools is preferred but not required. Outreach may provide training and support for new hires to get up to speed with their tech stack.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Outreach values candidates who align with their company values and work style, as well as those who demonstrate a strong understanding of their business and the role's requirements.
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills, as well as a willingness to adapt and learn.
ASSUMPTION: This role is well-suited for candidates with a strong background in lifecycle marketing, data analysis, and team leadership, as well as those interested in the sales execution platform industry.
ASSUMPTION: These sample projects illustrate the types of initiatives a lifecycle marketing manager might work on at Outreach, focusing on data-driven strategies to improve customer engagement and retention.
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.