📌 Core Information
🔹 Job Title: Manager, Local Performance Marketing
🔹 Company: Neighborly®
🔹 Location: Irving, Texas, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving local marketing strategies and tactics for franchise owners
- Monitoring and optimizing marketing performance metrics
- Developing pre-opening and grand-opening marketing plans
- Coaching and supporting franchise owners in local marketing efforts
- Collaborating with cross-functional teams to deliver customer growth
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on data-driven decision making and franchise owner support.
📋 Key Responsibilities
✅ Assist in strategy and tactical development for local marketing efforts, driving adoption through various communication channels
✅ Assist in execution of local integrated marketing plans, aligning with customer journey and marketing funnel to deliver acquisition, retention, reactivation, and loyalty goals
✅ Monitor key marketing performance metrics, both online and offline, with a focus on franchise owners' total qualified leads, cost per lead, and overall customer growth
✅ Develop pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets
✅ Sell local programs with recommendations to individual franchise owners, and/or capture of their local marketing plan
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and franchise owner support, with a focus on driving customer growth through effective local marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or related field
Experience: 7+ years minimum of marketing experience, ideally within a franchise service or retail industry
Required Skills:
- Building, optimizing, and managing budgets
- Deep knowledge of Google Ads, specifically PPC/paid search
- Exceptional Excel skills and comfort working with large amounts of data
- Ability to translate large amounts of raw data into actionable insights
Preferred Skills:
- Experience with franchise marketing or support
- Knowledge of local marketing tactics and trends
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on data analysis and budget management, and preferably experience in franchise marketing or support.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 7+ years of experience in the franchise service or retail industry)
Benefits:
- Equity and bonus opportunities
- 401(k) plan
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts on services
Working Hours: Full-time, Monday - Friday, with a hybrid working model (in office Monday-Wednesday, Thursday/Friday from home)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically home services
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1981, with over 40 years of experience in the home services space
Company Description:
- Neighborly brands repair, maintain, and enhance properties to make life easier and more enjoyable for homeowners
- Consistency and quality work are the basis for everything they do, with a mission to become a beloved household name
- Neighborly has over 2,000 corporate employees worldwide, with global headquarters located in Waco and Irving, Texas
Company Specialties:
- Home repair services
- Franchise support
- Customer-focused marketing strategies
Company Website: neighborlybrands.com
ASSUMPTION: Neighborly is a well-established company in the home services industry, with a strong focus on customer satisfaction and franchise owner support.
📊 Role Analysis
Career Level: Mid-level management, with opportunities for growth and development
Reporting Structure: This role reports directly to the Director of Marketing for Window Genie and may have supervisory responsibilities for marketing coordinators or specialists
Work Arrangement: Hybrid, with in-office requirements Monday-Wednesday and remote work on Thursday and Friday
Growth Opportunities:
- Potential advancement to a senior marketing role or director-level position
- Expansion of responsibilities to include additional brands or services within the Neighborly portfolio
- Opportunities to develop and mentor junior marketing team members
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the broader Neighborly organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): 500 E John Carpenter Fwy, Irving, Tx.
Geographic Context:
- Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a diverse range of cultural, recreational, and entertainment options
- The office is conveniently located near major highways and public transportation
- The area experiences a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday - Friday, with a hybrid working model (in office Monday-Wednesday, Thursday/Friday from home)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, with a convenient office location in Irving, Texas.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interview with the hiring manager and/or marketing team members
- Final interview with the Director of Marketing or another senior leader
- Background check and reference checks for the final candidate
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Budget management and allocation
- Franchise owner support and communication
- Cultural fit and alignment with Neighborly values
Application Tips:
- Highlight specific marketing campaigns or projects that demonstrate your ability to drive customer growth and support franchise owners
- Tailor your resume and cover letter to emphasize your relevant skills and experience in franchise marketing or support
- Prepare examples of data-driven insights and recommendations to showcase your analytical skills
ATS Keywords: Marketing Manager, Local Marketing, Franchise Support, Data Analysis, Google Ads, PPC, Budget Management, Customer Growth, Integrated Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit, with a strong emphasis on franchise owner support and data-driven decision making.
🛠️ Tools & Technologies
- Google Ads (PPC/paid search)
- Microsoft Excel
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: This role requires proficiency in Google Ads and Microsoft Excel, with additional tools and technologies dependent on the specific marketing platforms and services used by Neighborly.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Customer Focus
- Having Fun in the Process
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to changing priorities and market conditions
Self-Assessment Questions:
- How do you demonstrate respect and integrity in your marketing strategies and tactics?
- Can you provide an example of a time when you went above and beyond to support a franchise owner or customer?
- How do you balance data-driven decision making with a focus on customer experience and satisfaction?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Neighborly's company values and a work style that emphasizes collaboration, data-driven decision making, and customer focus.
⚠️ Potential Challenges
- Managing multiple franchise owners with varying levels of marketing expertise and resources
- Balancing strategic planning with day-to-day tactical execution
- Keeping up with industry trends and best practices in local marketing and franchise support
- Adapting to changes in marketing priorities and budget allocations
ASSUMPTION: This role may present challenges in managing diverse franchise owner needs, balancing strategic and tactical responsibilities, and staying current with industry trends and best practices.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on local marketing strategies and franchise owner support
- In the home services industry, local marketing plays a critical role in driving customer acquisition and retention
- Career paths may include advancement to senior marketing roles or director-level positions within the marketing department or broader Neighborly organization
ASSUMPTION: This role is unique in its focus on local marketing and franchise owner support, with career growth opportunities within the marketing department and across the broader Neighborly organization.
📝 Sample Projects
- Developing and executing a targeted local marketing campaign to drive customer acquisition for a new franchise location
- Analyzing franchise owner marketing performance data to identify trends and opportunities for improvement
- Creating and presenting a comprehensive marketing plan for a franchise owner, including budget allocation, channel mix, and tactical recommendations
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute strategic marketing plans, analyze data to identify trends and opportunities, and create tailored marketing solutions for franchise owners.
❓ Key Questions to Ask During Interview
- How does this role support the overall growth strategy for Window Genie and Neighborly?
- Can you describe the team structure and dynamics within the marketing department?
- How does Neighborly foster a culture of innovation and continuous improvement in marketing strategies and tactics?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Neighborly support franchise owners in their local marketing efforts, and what resources are available to help them succeed?
ASSUMPTION: Interview questions should focus on understanding the role's strategic importance, team dynamics, company culture, professional development opportunities, and franchise owner support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments in franchise marketing or support
- Prepare examples of data-driven insights and recommendations to showcase your analytical skills and strategic thinking
- Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
