📌 Core Information
🔹 Job Title: Manager, Loyalty Partnerships
🔹 Company: RBC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Banking
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting strategic loyalty partnerships for RBC
- Developing mutually beneficial value for collective clients and customers
- Collaborating with various lines of business (LOBs) including Cards, Loyalty, Personal and Commercial business lines
- Managing relationships with key partner contacts and internal product leads
- Driving engagement and identifying new opportunities for integration
ASSUMPTION: This role requires a high level of collaboration and stakeholder management, with a focus on driving strategic partnerships and engagement.
📋 Key Responsibilities
✅ Support strategic loyalty partnerships for RBC and develop mutually beneficial value for collective clients and customers
✅ Collaborate with various LOBs including Cards, Loyalty, Personal and Commercial business lines
✅ Manage relationships with key partner contacts and internal product leads to deepen partnerships and drive engagement
✅ Support monthly and quarterly business reviews with partners to drive engagement, identify new opportunities for integration, and foster best-in-class partnerships
✅ Support work to design relevant and insightful partner materials including sector reports, post-campaign analysis, and strategic roadmaps
✅ Proactively stay informed on key partner sectors by referencing news sources, RBC data, IBIS market research, and annual reports
✅ Build strong and relevant partner journeys and execution plans to help achieve both partner objectives and broader Avion Rewards vision and KPIs
✅ Establish ongoing touchpoints with key stakeholders and functional partners to ensure continuing alignment of partnership activities and key business strategies
✅ Embody industry best practices and behaviors to ensure RBC is seen as the best-in-class organization to partner and work with, internally and externally
ASSUMPTION: This role involves a high degree of stakeholder management, strategic planning, and execution, with a focus on driving engagement and achieving mutually beneficial objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 3-5 years of experience in partnerships, client service, or relationship management
Required Skills:
- Proven ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Strong teamwork and cooperation skills, with a focus on building partnerships with internal and external stakeholders
- Self-starter approach with a strong bias for action, sense of curiosity, and ability to build trust and alignment
- Excellent communication, storytelling, and presentation skills
- Experience in loyalty and rewards programs
- Project management experience, including cross-functional navigation
Preferred Skills:
- Experience in the banking or financial services industry
- Fluency in French or another language relevant to the role
ASSUMPTION: Candidates with experience in the banking or financial services industry and/or fluency in French or another relevant language may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for similar roles in Toronto)
Benefits:
- Competitive health, dental, and vision benefits
- Retirement savings plans with company contributions
- Employee discounts on various RBC products and services
- Flexible work arrangements and remote work options
- Opportunities for professional development and career growth
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The salary range and benefits package are competitive for the industry and location, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
RBC is one of the largest banks in the world, with a strong presence in Canada, the United States, and 27 other countries. The company offers a wide range of financial services, including personal and commercial banking, wealth management, insurance, and capital markets.
Company Size: 10,001+ employees
As a large organization, RBC offers numerous opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: 1864
RBC was founded in Halifax, Nova Scotia, and has since grown to become a global financial institution with a strong commitment to community involvement and sustainability.
Company Description:
- Royal Bank of Canada (RBC) is a leading diversified financial services company in Canada, as measured by assets, and is one of the largest banks in the world, based on market capitalization.
- RBC provides personal and commercial banking, wealth management, insurance, and capital markets products and services on a global basis to approximately 17 million personal, business, public sector, and institutional clients through offices in Canada, the United States, and 27 other countries.
- RBC helps clients thrive and communities prosper with a purpose-driven, principles-led approach to delivering leading performance in the financial services industry.
Company Specialties:
- Banking
- Investment banking
- Retail banking
- Wealth management
- Insurance
- Capital markets
Company Website: www.rbc.com
ASSUMPTION: RBC's size, industry, and global presence offer numerous opportunities for career growth and development, as well as a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Managerial
This role is at the managerial level, with a focus on strategic planning, stakeholder management, and execution.
Reporting Structure: The Manager, Loyalty Partnerships reports directly to the Director, Loyalty Partnerships.
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Advancement to a senior management role within the Loyalty Partnerships team or another LOB
- Expansion of responsibilities to include leadership of a team or multiple partnerships
- Transition to a role within RBC's corporate strategy or M&A team
ASSUMPTION: This role offers strong growth potential, with opportunities for advancement within the Loyalty Partnerships team, other LOBs, or corporate functions.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, ON M5J 2J5, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario, with a population of approximately 2.9 million people
- The city is known for its diverse cultural scene, vibrant neighborhoods, and numerous attractions, including the CN Tower, Royal Ontario Museum, and Toronto Islands
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Monday to Friday, with flexibility for remote work
ASSUMPTION: The office location offers a dynamic and vibrant work environment, with easy access to public transportation, amenities, and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a panel of stakeholders
- Final round interview with the Director, Loyalty Partnerships and/or another senior leader
- Background check and reference check
- Job offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Stakeholder management and communication skills
- Domain knowledge in loyalty programs and partnerships
- Project management and execution skills
- Cultural fit and alignment with RBC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with partnerships, stakeholder management, and strategic planning
- Research RBC's loyalty programs and partnerships to demonstrate your domain knowledge
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: Partnerships, loyalty programs, stakeholder management, strategic planning, project management, banking, financial services
ASSUMPTION: The application process is competitive, with a focus on strategic thinking, stakeholder management, and domain knowledge in loyalty programs and partnerships.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, JIRA)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Industry-specific software and platforms (e.g., loyalty program management tools)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used within the financial services industry.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Putting clients first
- Working together
- Accountability
- Respect
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving objectives
- Adaptable and responsive to change
- Customer-centric and focused on delivering exceptional experiences
- Inclusive and respectful of diverse perspectives and backgrounds
Self-Assessment Questions:
- How do you embody RBC's values in your daily work?
- Can you provide an example of a time when you managed a complex partnership or stakeholder relationship to achieve a successful outcome?
- How do you approach building and maintaining strong, productive working relationships with diverse teams and stakeholders?
ASSUMPTION: RBC values a strong cultural fit, with a focus on collaboration, customer-centricity, and inclusivity.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating complex stakeholder relationships and political landscapes within a large organization
- Balancing the needs and objectives of multiple LOBs and partners
- Keeping up-to-date with industry trends and best practices in loyalty programs and partnerships
- Adapting to changes in the market, regulatory environment, or organizational structure
ASSUMPTION: These challenges require strong project management, stakeholder management, and adaptability skills, with a focus on strategic planning and execution.
📈 Similar Roles Comparison
- Manager, Partnerships (Financial Services Industry) - Focuses on managing relationships with financial institutions and other partners to drive revenue growth and product innovation
- Director, Loyalty & Rewards (Retail Industry) - Responsible for developing and executing loyalty programs to drive customer engagement, retention, and revenue growth
- Senior Manager, Strategic Partnerships (Technology Industry) - Leads strategic partnerships with technology companies to drive product innovation, market expansion, and revenue growth
ASSUMPTION: While these roles share some similarities, each has its unique focus, stakeholders, and challenges.
📝 Sample Projects
- Developing a strategic roadmap for a key partner to drive engagement, revenue growth, and product innovation
- Managing a cross-functional team to execute a complex partnership integration project, involving multiple LOBs and stakeholders
- Conducting a comprehensive review of RBC's loyalty programs and partnerships to identify opportunities for improvement and optimization
ASSUMPTION: These projects require strong strategic planning, project management, and stakeholder management skills, with a focus on driving engagement, revenue growth, and product innovation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader organizational structure and strategic objectives of the Loyalty Partnerships team and RBC?
- What are the key challenges and opportunities facing the Loyalty Partnerships team and RBC in the next 1-3 years?
- How does RBC support the professional development and career growth of its employees?
- What is the work-life balance like for this role, and how does RBC support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role, team, and company, as well as your strategic thinking and planning skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with partnerships, stakeholder management, and strategic planning
- Research RBC's loyalty programs and partnerships to demonstrate your domain knowledge
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
