Manager, Marketing

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📌 Core Information

🔹 Job Title: Manager, Marketing

🔹 Company: Western Union

🔹 Location: Santa Ana, San José, Costa Rica

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue, April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Proposing, developing, and implementing marketing plans, policies, and activities.
• Researching and developing strategic pricing activities.
• Recommending sales channels for enhanced market penetration.
• Supporting and leading mobile app, website, and communication strategies.

ASSUMPTION: The job involves a strong strategic component due to the emphasis on developing and implementing marketing plans, indicative of a senior role with decision-making responsibilities.

📋 Key Responsibilities

✅ Develop and execute testing and optimization plans for marketing initiatives.

✅ Manage app store testing to enhance user experience.

✅ Execute SEO strategies to boost website visibility.

✅ Analyze and report on campaign and website performance.

✅ Create and implement digital marketing strategies for client engagement and retention.

ASSUMPTION: Responsibilities suggest a dual focus on both strategic planning and tactical execution, requiring cross-functional collaboration and performance analytics.

🎯 Required Qualifications

Education: Master’s degree in Marketing, Economics, Advertising, Business, or related field is preferred.

Experience: Over 5 years in marketing with a proven track record in project management.

Required Skills:

• Advanced experience with CRM tools (Salesforce and Braze preferred)
• Data analysis and insights gathering
• Cross-functional team coordination and communication

Preferred Skills:

• Background in financial services and payments
• International exposure

ASSUMPTION: The role demands proficiency in customer relationship management and data-driven decision-making, given the emphasis on CRM tools and data analysis.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive based on industry standards and experience.

Benefits:

• Short-term incentives
• Multiple health insurance options
• Development platforms

Working Hours: 40 hours per week with flexibility for some remote work, considering the hybrid arrangement.

ASSUMPTION: Benefits offer a comprehensive package typical of large multinational companies, aiming to enhance both personal health and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on accessibility and innovation in money transfer and payment solutions.

Company Size: 5,001-10,000 employees, indicating a large-scale operation with diverse opportunities and resources for employees.

Founded: 1851, with a longstanding history in financial services innovation.

Company Description:

• Known for global money transfer services.
• Leading in digital financial solutions.
• Dedicated to expanding service accessibility.

Company Specialties:

• Money Transfer Services
• Business Financial Services
• Digital Applications and Payments

Company Website: www.westernunion.com

ASSUMPTION: The company's broad service range highlights its commitment to adapting to technological changes and customer needs in the financial sector.

📊 Role Analysis

Career Level: Senior management role requiring strategic oversight and leadership skills.

Reporting Structure: Likely reports to senior executives given the strategic responsibilities, although not explicitly stated.

Work Arrangement: Primarily on-site with hybrid flexibility, reinforcing the importance of in-person collaboration.

Growth Opportunities:

• Leadership development programs
• Opportunities to work on global projects
• Cross-functional team collaboration

ASSUMPTION: Given Western Union's global presence, managers have opportunities to engage in international projects and leadership training.

🌍 Location & Work Environment

Office Type: Corporate office in a central business district.

Office Location(s): Parque Empresarial Forum II, Santa Ana, San José, Costa Rica.

Geographic Context:

• Located in a major economic hub
• Accessibility to transportation services
• In-house medical services available

Work Schedule: Typically Monday to Friday, allowing for standard business hours and occasional flexibility.

ASSUMPTION: The urban location and amenities suggest a focus on employee convenience and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial HR screening
• Technical and strategy interviews

Key Assessment Areas:

• Marketing strategy alignment
• Data analysis proficiency
• CRM tools expertise

Application Tips:

• Highlight strategic marketing initiatives you've led
• Include data-driven decision examples
• Showcase CRM tool experience

ATS Keywords: Marketing Strategy, CRM, Data Analysis, SEO, User Experience

ASSUMPTION: Given the dynamic role, interviews likely emphasize strategic thinking and technical ability.

🛠️ Tools & Technologies

• Salesforce
• Braze
• Microsoft Excel and Microsoft 365

ASSUMPTION: The focus on well-known CRM platforms and office applications indicates an emphasis on technological efficiency and data management.

👔 Cultural Fit Considerations

Company Values:

• Global unity and connection
• Diversity and inclusion
• Customer-centric innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and strategic
• Adaptable and innovative

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Can you lead strategic initiatives and manage cross-functional teams?
• Are you committed to customer-centric marketing strategies?

ASSUMPTION: The company's branding around diversity and inclusion suggests a supportive and collaborative work culture.

⚠️ Potential Challenges

• Adapting to rapid technological changes
• Integrating global marketing strategies
• Balancing multiple projects and priorities
• Ensuring effective communication across diverse teams

ASSUMPTION: Challenges may arise from the dynamic nature of financial technologies and the need for cross-departmental coordination.

📈 Similar Roles Comparison

• Compared to peers, this role offers broader strategic responsibility.
• Likely involves more cross-functional leadership compared to smaller companies.
• Opportunity for global impact due to Western Union's expansive reach.

ASSUMPTION: Role integration with international projects sets it apart from similar positions at more regionally-focused companies.

📝 Sample Projects

• Global marketing campaign integration
• Development of new client retention strategies
• Implementation of SEO techniques in large multi-channel operations

ASSUMPTION: Sample projects emphasize a mix of strategic planning and tactical execution, leveraging cross-market insights and data analysis.

❓ Key Questions to Ask During Interview

• How does this role contribute to Western Union’s overall strategy?
• What are the key marketing priorities for the team this year?
• How are cross-functional teams coordinated within the company?
• What career development opportunities are available for this role?
• Can you describe the company culture and team dynamics?

ASSUMPTION: Strategic clarity and growth opportunities would be focal points in understanding role expectations and fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to demonstrate expertise in CRM tools and data-driven marketing
• Highlight any relevant international marketing experiences
• Emphasize leadership and project management skills
• Follow Western Union’s application guidelines as detailed on their career site

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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