📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: CVS Health
🔹 Location: Woonsocket, Rhode Island
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive brand growth and customer engagement
- Leveraging data insights and behavioral economics to inform consumer messaging
- Collaborating with cross-functional teams to deliver on-time, on-budget, and on-strategy marketing materials
- Optimizing marketing performance across various channels, including email, web, mobile, and app
- Managing marketing budgets and providing optimization recommendations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a complex, matrixed organization.
📋 Key Responsibilities
✅ Assist in the development of marketing strategy and plans, leveraging historical learnings and data insights to inform consumer messaging that will drive awareness, consideration, and preference
✅ Support tactical plan development and execution in partnership with internal teams within digital, creative, in-store experience, and operations
✅ Track performance of key channels, provide optimization recommendations, and work with partners on execution to increase overall performance
✅ Leverage data visualization tools to build dashboards for ongoing performance monitoring and trend analysis
✅ Support the updating and management of marketing budget, including forecasting of projected expenses and margin expenses, and invoice submission and tracking process
✅ Actively develop trusted relationships across a large, complex organization to create clear goals, accountabilities, and outcomes
✅ Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
✅ Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit
✅ Proactively self-educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication, presentation, and stakeholder engagement skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience (4 years)
Experience: 3+ years of experience in strategic marketing, growth strategy, or related roles with a strong foundation of business, retailer, and consumer understanding
Required Skills:
- Proficient in Microsoft Word, Excel, and PowerPoint
- Strong expertise in data analytics, market research, and performance measurement
- Experience with A/B and multivariate experiments
Preferred Skills:
- Experience leading creative agency collaborations, providing strategic direction, and ensuring alignment with brand and campaign strategy
- Intellectual curiosity and a willingness to challenge the status quo to drive continuous improvement
- Experience managing and optimizing budgets for multi-faceted campaigns
- Ability to adjust to changing circumstances and prioritize tasks based on evolving needs
- Thrives in a culture of open communication and collaboration, where team members work together to achieve common goals
- Experience in SFMC, Adobe Analytics and Tableau
- Ability to synthesize complex information into strategic recommendations
- Proven ability to work in cross-functional environments, collaborating and driving successful outputs on projects in partnership with internal and external stakeholders within a highly matrixed organization
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong analytical, problem-solving, and project management skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $66,330.00 - $145,860.00 per year
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation, and weight management programs, confidential counseling, and financial coaching
- Benefit solutions that address the different needs and preferences of our colleagues, including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and many other benefits depending on eligibility
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level. The actual offer may vary based on factors such as education, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health is a leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
Company Size: CVS Health has 10,001+ employees, making it a large organization where individual contributions can have a significant impact.
Founded: CVS Health was founded in 1963 and has since grown to become a Fortune 500 company.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses, and nurse practitioners.
- Wherever and whenever people need them, they help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a well-established company with a strong brand and a significant presence in the health care industry. Working for CVS Health provides opportunities for career growth and development within a large, complex organization.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through collaboration and influence.
Reporting Structure: The Marketing Strategy Manager will report directly to the Director of Marketing and work closely with cross-functional teams within digital, creative, in-store experience, and operations.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Woonsocket, Rhode Island.
Growth Opportunities:
- CVS Health offers opportunities for career advancement within the marketing department and across the broader organization.
- The company's large size and diverse business segments provide ample opportunities for professional growth and development.
- CVS Health is committed to investing in the growth and development of its employees, offering training and development programs to support career progression.
ASSUMPTION: This role offers opportunities for career growth and development within a large, complex organization. Success in this role may lead to promotions or transfers to other departments or business segments within CVS Health.
🌍 Location & Work Environment
Office Type: CVS Health's headquarters in Woonsocket, Rhode Island, is a modern, professional office environment with on-site amenities and nearby dining and shopping options.
Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US
Geographic Context:
- Woonsocket is a small city in northern Rhode Island, with a population of approximately 41,000 people.
- The cost of living in Woonsocket is relatively low compared to other parts of the Northeast, with affordable housing and a lower cost of living index.
- The area offers easy access to outdoor recreation, cultural attractions, and nearby major cities, including Providence and Boston.
Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional early mornings, evenings, or weekends as needed to support marketing campaigns or projects.
ASSUMPTION: Working at CVS Health's headquarters in Woonsocket, Rhode Island, provides a professional office environment with opportunities for collaboration and growth within a large organization. The location offers a balance between a small-city setting and proximity to major urban centers.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interview with the hiring manager and a member of the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and presentation skills
- Collaboration and stakeholder engagement skills
- Cultural fit and alignment with CVS Health's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic mindset, analytical skills, and ability to work effectively in a complex organization.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research CVS Health and the marketing department to demonstrate your understanding of the company and its goals.
ATS Keywords: Marketing Strategy, Data Analysis, Email Marketing, Campaign Innovation, Budget Management, Creative Direction, Performance Measurement, Market Research, Collaboration, Agile Methodology, Presentation Skills, Stakeholder Engagement, Continuous Improvement, Behavioral Economics, Data Visualization, Cross-Functional Collaboration
ASSUMPTION: CVS Health's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the organization. Successful candidates will demonstrate a strong understanding of the role, the company, and the health care industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (Tableau)
- Marketing automation platforms (SFMC)
- Analytics tools (Adobe Analytics)
- Project management tools (Asana, Jira, or similar)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, data visualization tools, and marketing automation platforms. Familiarity with project management tools and analytics tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centered
- Collaborative
- Inclusive
- Innovative
- Performance-driven
Work Style:
- CVS Health fosters a culture of open communication and collaboration, where team members work together to achieve common goals.
- The company values diversity, inclusion, and innovation, encouraging employees to bring their unique perspectives and ideas to the table.
- CVS Health is committed to providing a supportive and inclusive work environment that enables employees to thrive both personally and professionally.
Self-Assessment Questions:
- Do you have a strong customer focus and the ability to develop and execute marketing strategies that drive brand growth and customer engagement?
- Are you comfortable working in a highly collaborative, matrixed organization and managing up/across/down to achieve common goals?
- Do you have a growth mindset and a willingness to challenge the status quo to drive continuous improvement?
ASSUMPTION: CVS Health values candidates who are customer-focused, collaborative, and innovative, with a strong commitment to driving results and continuous improvement.
⚠️ Potential Challenges
- Working in a large, complex organization can present challenges in terms of navigating internal politics, building relationships, and driving change.
- The health care industry is dynamic and subject to regulatory changes, which can impact marketing strategies and tactics.
- The role may require occasional early mornings, evenings, or weekends to support marketing campaigns or projects, which can impact work-life balance.
- The cost of living in the Northeast may be higher than in other regions, which could impact the overall compensation package.
ASSUMPTION: While CVS Health offers opportunities for career growth and development, working in a large, complex organization can present unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on data analysis, strategic thinking, and collaboration within a large, complex organization.
- The health care industry is subject to unique regulatory and market dynamics, which can impact marketing strategies and tactics.
- Career paths within CVS Health may differ from those in other industries, with opportunities for growth and development within the marketing department and across the broader organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries. Candidates should be prepared to navigate the unique dynamics of the health care industry and CVS Health's large, complex organization.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service
- Conducting market research and analysis to inform strategic marketing plans and tactics
- Optimizing marketing performance across various channels to improve customer engagement and drive brand growth
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Marketing Strategy Manager role at CVS Health.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does CVS Health support the professional development and growth of its marketing employees?
- What are the key priorities for the marketing department in the next 12-24 months, and how does this role contribute to those objectives?
- How does CVS Health measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to innovation and continuous improvement in the marketing department?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the health care industry, and helps you better understand the expectations and opportunities for growth and development in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic mindset, analytical skills, and ability to work effectively in a complex organization.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research CVS Health and the marketing department to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
