Manager - Marketing

📌 Core Information

🔹 Job Title: Manager - Marketing

🔹 Company: Apparel Group

🔹 Location: United Arab Emirates

🔹 Job Type: Full time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing a comprehensive yearlong marketing plan aligned with the brand strategy to drive brand and business growth
• Heavy interaction with internal and external stakeholders

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop a comprehensive yearlong marketing plan aligned with the brand strategy to drive brand and business growth

✅ Heavy interaction with internal and external stakeholders

ASSUMPTION: The role may involve managing a team, creating marketing campaigns, and analyzing marketing data to optimize strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with at least 1 year in a managerial role

Required Skills:

• Proven experience in developing and implementing marketing strategies
• Excellent communication and stakeholder management skills
• Strong analytical and project management skills
• Familiarity with the retail industry and fashion trends

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Fluency in Arabic and English

ASSUMPTION: Candidates with experience in fast-paced retail environments and a proven track record of driving business growth through marketing strategies will be highly competitive.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month ( Industry standard range for a Marketing Manager role in the UAE with 2-5 years of experience)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime

ASSUMPTION: The salary range is based on industry standards for the UAE retail market and the candidate's experience level. Benefits may vary based on the company's standard benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel Group is a leading retail and hospitality conglomerate in the GCC and India, focusing on the retail apparel and fashion industry.

Company Size: 1,001-5,000 employees, which means a mid to large-sized organization with established processes and a diverse workforce.

Founded: 2012, with a brief history of rapid growth and expansion in the Middle East and India.

Company Description:

• Apparel Group retails its own label of apparel for men, women, and children, along with footwear, accessories, cosmetics, and household products.
• The company strives to bring the latest international fashion trends to its customers at affordable prices.
• Apparel Group is part of the leading customer loyalty program in the region, “Club Apparel,” offering exclusive rewards and value to its members.

Company Specialties:

• Retail apparel and fashion
• Value fashion and merchandise
• Customer loyalty programs

Company Website: http://www.randbfashion.com

ASSUMPTION: Apparel Group's focus on value fashion and affordable prices may appeal to candidates interested in making a positive impact on customers' lives through accessible fashion.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth within the company's diverse portfolio of brands.

Reporting Structure: The Marketing Manager may report directly to the Head of Marketing or another senior executive, depending on the company's organizational structure.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into new markets or brands within the Apparel Group portfolio
• Development of leadership and management skills through team management and mentoring

ASSUMPTION: The Marketing Manager role offers opportunities for career growth within the company, as Apparel Group continues to expand its presence in the GCC and India.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork.

Office Location(s): United Arab Emirates (specific location not specified)

Geographic Context:

• The UAE offers a multicultural work environment and a tax-free income for expatriates.
• The country is home to a diverse range of industries, providing opportunities for career growth and development.
• The UAE's strategic location makes it an ideal hub for businesses looking to expand into the Middle East and North Africa regions.

Work Schedule: Full-time, with flexibility for occasional overtime to meet project deadlines or business needs.

ASSUMPTION: The work environment may be fast-paced and dynamic, reflecting the company's rapid growth and expansion in the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy development and implementation
• Stakeholder management and communication skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in developing and implementing marketing strategies that drove business growth.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare examples of marketing campaigns you've managed, their outcomes, and the lessons you learned.

ATS Keywords: Marketing plan development, brand strategy, stakeholder interaction, business growth, marketing campaigns, project management, CRM, marketing automation

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing and analytical skills.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Google Analytics and other web analytics tools

ASSUMPTION: The specific tools and technologies used may vary depending on the company's standard software stack and the candidate's role-specific needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on business growth
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with the company's brand and business objectives?
• Can you provide an example of a time when you successfully managed a complex project with multiple stakeholders?
• How do you stay up-to-date with the latest fashion trends and industry developments?

ASSUMPTION: Candidates who demonstrate a strong understanding of the company's values and a compatible work style will be well-suited to the Marketing Manager role.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing multiple projects and priorities in a fast-paced environment
• Adapting to the unique cultural and market dynamics of the GCC and India
• Developing and implementing marketing strategies that resonate with a broad and diverse customer base

ASSUMPTION: The Marketing Manager role may present unique challenges related to the company's rapid growth, diverse customer base, and regional market dynamics.

📈 Similar Roles Comparison

• Compared to a Marketing Coordinator role, the Marketing Manager position requires more strategic thinking, team management, and budgetary responsibilities.
• In the retail apparel and fashion industry, Marketing Managers often work closely with merchandising and buying teams to ensure marketing efforts align with product offerings and inventory management.
• Career progression from a Marketing Manager role may include senior marketing positions, such as Director of Marketing or Vice President of Marketing, or transitioning into a general management role within the company.

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other marketing positions within the industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing plan for a new product launch
• Managing a team to create and execute a seasonal marketing campaign, including advertising, promotions, and in-store events
• Analyzing marketing data and customer feedback to optimize marketing strategies and improve campaign performance

ASSUMPTION: The Marketing Manager role may involve a mix of strategic planning, team management, and data-driven decision-making, depending on the company's specific needs and market dynamics.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and organizational structure?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's marketing objectives and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of marketing campaigns you've managed, their outcomes, and the lessons you learned
• Follow up with the hiring manager or HR representative one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.