📌 Core Information
🔹 Job Title: Manager, Marketing - KFC LA&C
🔹 Company: Yum! Brands
🔹 Location: Fort Lauderdale, FL, USA
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with travel required (40%)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategies for KFC's Latin America & Caribbean Franchise Business Unit
- Supporting franchise organizations to build brand presence and achieve sales growth
- Developing and executing marketing plans, including advertising, promotion, product mix, pricing, and expenditure
- Providing consumer insights and analysis to stakeholders
- Collaborating with cross-functional teams and franchise organizations
- Traveling internationally and domestically (40%)
ASSUMPTION: This role requires a strategic mindset, strong leadership, and the ability to manage multiple projects simultaneously. Experience in the QSR industry and familiarity with the Latin America & Caribbean region are highly regarded.
📋 Key Responsibilities
✅ Develop and recommend marketing objectives, strategies, budgets, and plans to achieve growth, revenue, and profit targets
✅ Oversee the design, implementation, and insight generation for all respective primary research
✅ Provide stakeholders with timely and insightful analyses
✅ Ensure execution of the approved marketing plan and calendar in regions
✅ Report on sales/marketing performance against budget and forecast
✅ Consult and approve advertising and sales promotion activities and material
✅ Monitor and evaluate Agency(s) performance and recommend changes as appropriate
✅ Liaise with franchise organizations to enable effective execution and maximization of marketing/sales programs
✅ Support cross-functional teams working on new concepts, concept layers, day parts, and major new product development
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent project management skills, and the ability to analyze and interpret complex data.
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Advertising, or Business
- MBA preferred
Experience:
- Minimum 5-8 years of overall business experience, with at least 3 years in Marketing of a consumer products company
- Experience with brand, product, and digital management
- Previous business and cultural experience in Latin America and Caribbean highly regarded
Required Skills:
- Excellent project and budget management skills
- Strong analytical skills with experience analyzing and interpreting complex data
- Excellent teamwork, interpersonal, leadership, communication, influencing, and negotiation skills
- Bilingual (English and Spanish) Required
- Portuguese Preferred
Preferred Skills:
- Experience in corporate and/or strategic planning
- Familiarity with the QSR industry
ASSUMPTION: Candidates with a strong background in marketing, experience working in the Latin America & Caribbean region, and familiarity with the QSR industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the QSR industry)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on KFC products
Working Hours: Full-time, Monday-Friday, with occasional weekend and evening work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurants, specifically Quick Service Restaurants (QSR)
Company Size: 10,001+ employees
Founded: 1958
Company Description:
- Yum! Brands, Inc. (NYSE: YUM) is a global leader in the restaurant industry, operating over 50,000 restaurants in more than 150 countries and territories
- Brands include KFC, Pizza Hut, and Taco Bell
- Known for its innovative marketing campaigns, strong brand presence, and commitment to diversity and inclusion
Company Specialties:
- QSR
- Franchising
- Global marketing and advertising
- Brand management
Company Website:
Pizza Hut (Yum! Brands' corporate website)
ASSUMPTION: Yum! Brands is a large, global company with a strong presence in the QSR industry. This role offers opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Senior Marketing Manager, KFC LA&C
Work Arrangement: On-site with travel required (40%)
Growth Opportunities:
- Potential for career advancement within the marketing department or other functions within Yum! Brands
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers a unique opportunity to gain experience working in a global organization and collaborating with cross-functional teams.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Fort Lauderdale, FL, USA
Geographic Context:
- Fort Lauderdale is a vibrant city in South Florida with a diverse population and a strong economy
- The area offers a mix of urban and suburban living, with easy access to beaches, cultural attractions, and outdoor activities
Work Schedule: Full-time, Monday-Friday, with occasional weekend and evening work as needed
ASSUMPTION: The Fort Lauderdale office provides a dynamic work environment with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume submission
2. Phone or video screen with the HR department
3. In-person or virtual interview with the hiring manager and/or team members
4. Final interview with the Senior Marketing Manager, KFC LA&C
Key Assessment Areas:
- Marketing and advertising knowledge
- Strategic thinking and planning skills
- Leadership and teamwork abilities
- Analytical and problem-solving skills
- Cultural competency and language proficiency
Application Tips:
- Tailor your resume to highlight relevant marketing and advertising experience, as well as any experience working in the Latin America & Caribbean region
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural competency
- Be ready to discuss your understanding of the QSR industry and KFC's brand
ATS Keywords: Marketing, Advertising, Brand Management, Digital Management, Project Management, Budget Management, Analytical Skills, Teamwork, Interpersonal Skills, Leadership, Communication, Influencing, Negotiation, Consumer Insights, Market Research, QSR, Franchising, Latin America, Caribbean
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing and advertising expertise, as well as their cultural competency and language skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)
- Project management software (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Inclusion
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Strong focus on results and performance
- Encouragement of creativity and innovation
Self-Assessment Questions:
1. How do you align with KFC's company values, particularly in the context of this role?
2. How comfortable are you working in a fast-paced, dynamic environment with a strong focus on results?
3. How do your personal work style and preferences fit with the company's collaborative and team-oriented culture?
ASSUMPTION: Candidates who are a strong cultural fit for Yum! Brands and KFC will thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with franchise organizations in diverse cultural and linguistic environments
- Traveling internationally and domestically (40%)
- Balancing the needs of multiple stakeholders, including franchise owners, marketing team members, and Yum! Brands executives
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to diverse cultural environments, and balance the needs of various stakeholders in this role.
📈 Similar Roles Comparison
- Marketing Manager, KFC US
- Focuses on the US market, with fewer countries and franchise partners to manage
- May have less travel requirements than this role
- Marketing Manager, Taco Bell
- Works with a different brand and target audience within the Yum! Brands portfolio
- May have different marketing strategies and tactics than this role
- Marketing Manager, QSR Competitor
- Works with a competing QSR brand, with potentially different marketing objectives and strategies
- May have different franchise structures and relationships than this role
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing manager roles within Yum! Brands and the broader QSR industry.
📝 Sample Projects
1. Developing and executing a marketing campaign to launch a new product in the Latin America & Caribbean region
2. Conducting market research to identify consumer trends and preferences in a specific country or region
3. Collaborating with cross-functional teams to develop and implement a new concept or day part for KFC restaurants
4. Monitoring and evaluating Agency(s) performance and recommending changes to improve marketing effectiveness
ASSUMPTION: These sample projects provide a sense of the types of initiatives and tasks the Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
1. How does this role fit into the overall marketing strategy for KFC's Latin America & Caribbean Franchise Business Unit?
2. What are the most significant challenges facing the marketing team in the region, and how can this role address them?
3. How does the company support the professional development and growth of its marketing team members?
4. What are the key priorities for the marketing team in the first 90 days of this role?
5. How does the company measure the success of its marketing campaigns and initiatives?
ASSUMPTION: These interview questions help candidates better understand the role's context, priorities, and opportunities for growth within the organization.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through
this link
2. Tailor your resume to highlight relevant marketing and advertising experience, as well as any experience working in the Latin America & Caribbean region
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural competency
4. Research KFC's brand, marketing strategies, and the QSR industry to demonstrate your knowledge and enthusiasm for the role
5. Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
