Manager, Marketing

📌 Core Information

🔹 Job Title: Manager, Marketing

🔹 Company: Rheem Manufacturing Company

🔹 Location: New York, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing initiatives across four RND companies
• Crafting targeted campaigns to enhance brand awareness and customer engagement
• Managing marketing budgets and analyzing market trends
• Collaborating with leadership to adopt best practices for distributor sales and marketing
• Driving business growth, increasing market share, and bolstering sales performance

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to balance enterprise directives with local market needs.

📋 Key Responsibilities

✅ Lead strategic marketing initiatives to drive brand awareness, customer engagement, and business growth across all four RND companies

✅ Craft targeted campaigns, manage budgets, analyze market trends, and foster collaboration across teams

✅ Ensure effective positioning of products and services, and work with leadership to adopt best practices for distributor sales and marketing

✅ Develop impactful marketing initiatives, drive brand growth, increase market share, and bolster sales performance

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on brand strategy and HVAC distribution

Required Skills:

• Strategic thinking and planning
• Brand strategy development and execution
• Graphic design and campaign development
• Market analysis and trend identification
• Budget management and allocation
• Collaboration and stakeholder management
• Customer engagement and business growth strategies

Preferred Skills:

• Experience in the HVAC industry
• Fluency in Spanish or other languages relevant to the market
• Experience working with distributors and sales teams

ASSUMPTION: Candidates with experience in the HVAC industry and familiarity with distributor sales and marketing will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the New York area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Rheem products

Working Hours: Full-time, 40 hours per week. Flexible hours and remote work arrangements may be available.

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Rheem Manufacturing Company operates in the manufacturing industry, specifically focusing on heating, cooling, and water heating products.

Company Size: Rheem Manufacturing Company has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for close collaboration and growth.

Founded: Rheem Manufacturing Company was founded in 1925 and has since grown into a global leader in its industry.

Company Description:

• Rheem Manufacturing Company is a leading global producer of efficient heating, cooling, and water heating products
• The company is respected for its reliability and offers a wide range of products, including air conditioning, water heating, and indoor air quality accessories
• Rheem is headquartered in Atlanta, Georgia, and operates manufacturing facilities in the United States, Mexico, and Canada, as well as distribution facilities throughout the US and internationally

Company Specialties:

• Air Conditioning Products
• Water Heating Products
• Air Conditioning
• Energy Efficiency Products
• HVAC
• Commercial Air Conditioning
• Top discharge Condensing Units
• Ducted Air Handlers
• Mini-split products
• VRF Products
• and Rooftop Units

Company Website: https://www.rheem-mea.com

ASSUMPTION: Rheem Manufacturing Company's extensive product offerings and global presence provide ample opportunities for growth and learning within the marketing department.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring strategic thinking and experience in marketing, brand strategy, and HVAC distribution.

Reporting Structure: The Manager, Marketing will report to the Vice President, Sales & Marketing of Rheem Northeast Distribution.

Work Arrangement: This role can be based in any of the regions in which Rheem Northeast Distribution operates and may offer remote work arrangements.

Growth Opportunities:

• Potential advancement to a Director or Vice President of Marketing role within the organization
• Expansion of responsibilities to include additional regions or product lines
• Gaining experience in a global manufacturing company and the HVAC industry

ASSUMPTION: Successful candidates in this role will have the opportunity to grow within the organization and develop their skills in marketing and management.

🌍 Location & Work Environment

Office Type: Rheem Manufacturing Company operates multiple distribution centers and offices across the United States and internationally. The specific office type may vary depending on the location chosen for this role.

Office Location(s): New York, United States

Geographic Context:

• New York is a major market for Rheem Manufacturing Company, with a significant customer base and distribution network
• The region offers a diverse range of cultural, entertainment, and recreational opportunities
• New York's competitive business environment may present unique challenges and opportunities for marketing professionals

Work Schedule: Full-time, 40 hours per week. Flexible hours and remote work arrangements may be available, depending on the specific location and needs of the business.

ASSUMPTION: Candidates should be prepared to work in a dynamic, fast-paced environment and adapt to the unique challenges and opportunities presented by the New York market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning skills
• Brand strategy development and execution
• Campaign development and creative thinking
• Market analysis and trend identification
• Budget management and allocation
• Collaboration and stakeholder management
• Customer engagement and business growth strategies

Application Tips:

• Tailor your resume to highlight relevant marketing, brand strategy, and HVAC distribution experience
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
• Be prepared to discuss specific marketing campaigns, strategies, or projects you've worked on in the past and the results you achieved
• Research Rheem Manufacturing Company and the HVAC industry to show your knowledge and interest in the field

ATS Keywords: Marketing Manager, Brand Strategy, HVAC Distribution, Campaign Development, Market Analysis, Budget Management, Collaboration, Customer Engagement, Business Growth, Strategic Thinking

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)
• Social media management tools (e.g., Hootsuite, Buffer)
• Market research and analysis tools (e.g., Google Trends, SEMrush)

ASSUMPTION: Candidates should be comfortable using marketing automation, CRM, and graphic design tools to create and execute effective marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Customer Focus: Understanding and meeting the needs of our customers
• Innovation: Encouraging creativity and continuous improvement
• Collaboration: Working together to achieve common goals
• Accountability: Taking responsibility for our actions and results

Work Style:

• Results-driven: Focusing on achieving measurable outcomes and driving business growth
• Collaborative: Working effectively with team members and stakeholders to achieve common goals
• Adaptable: Embracing change and responding to new challenges and opportunities
• Analytical: Using data and insights to inform decision-making and strategy

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have experience analyzing market trends and data to inform marketing strategy?
• Are you able to balance enterprise directives with local market needs and adapt to changing circumstances?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Rheem Manufacturing Company's values and work style, as well as a commitment to driving results and collaborating effectively with team members.

⚠️ Potential Challenges

• Balancing enterprise directives with local market needs and adapting to changing circumstances
• Managing marketing budgets and allocating resources effectively
• Collaborating with leadership and stakeholders to adopt best practices for distributor sales and marketing
• Driving business growth and increasing market share in a competitive industry
• Adapting to the unique challenges and opportunities presented by the New York market

ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to overcome them in their application and interviews.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position, but with a focus on the HVAC distribution industry and a requirement to balance enterprise directives with local market needs
• Compared to other Marketing Manager roles, this position may offer unique opportunities to work with distributors and sales teams and gain experience in the HVAC industry
• Career progression in this role may involve expanding responsibilities to include additional regions or product lines, or advancing to a Director or Vice President of Marketing role within the organization

ASSUMPTION: Applicants should consider how their experience and qualifications align with the unique requirements and opportunities presented by this role compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase brand awareness and customer engagement in the New York market
• Analyzing market trends and data to inform marketing strategy and identify new opportunities for business growth
• Collaborating with leadership and stakeholders to adopt best practices for distributor sales and marketing and drive business growth

ASSUMPTION: Candidates should be prepared to discuss specific marketing campaigns, strategies, or projects they've worked on in the past and the results they achieved.

❓ Key Questions to Ask During Interview

• How does this role balance enterprise directives with local market needs, and how has that been successful in the past?
• What are the key priorities for this role in the first 90 days, and how can I contribute to driving business growth and increasing market share?
• How does Rheem Manufacturing Company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the HVAC distribution industry, and how can this role help address them?
• How does this role collaborate with other departments and teams within the organization to achieve common goals?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their commitment to driving results and contributing to the success of the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing, brand strategy, and HVAC distribution experience
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
• Be prepared to discuss specific marketing campaigns, strategies, or projects you've worked on in the past and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.