Manager - Marketing

📌 Core Information

🔹 Job Title: Manager - Marketing

🔹 Company: Wesco

🔹 Location: Pittsburgh, Pennsylvania, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans
• Managing marketing activities for assigned business units
• Collaborating with cross-functional teams to drive sales growth
• Analyzing market data to identify opportunities and trends
• Leading and developing a team of marketing professionals

ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills. The ideal candidate will have experience in B2B marketing and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Coordinate marketing activities for assigned strategic business units, focusing on customer engagement and lead generation

✅ Develop and implement marketing plans, ensuring alignment with corporate priorities

✅ Collaborate with other marketing and business leaders to create campaigns and respond to market changes

✅ Analyze customer and sales data to identify market opportunities and drive sales growth

✅ Recommend methods for market development and expansion

✅ Keep informed about competitors and new marketing approaches

✅ Utilize Wesco’s project management system to ensure timely project execution and role clarity

✅ Ensure scheduled programs are completed on time and on budget, communicating results and best practices

✅ Contribute to driving profitable growth by aligning marketing programs with corporate and business unit priorities

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. The successful candidate will be comfortable working independently and in collaboration with others.

🎯 Required Qualifications

Education: Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred

Experience: 7+ years experience in product or field marketing, with 3+ years in strategic business planning and 5+ years in product or field marketing preferred

Required Skills:

• Marketing strategy and implementation
• Strong creativity and entrepreneurial drive
• Strong written and verbal communication skills
• Strong research and analytics skills
• Highly organized and detail-oriented
• Ability to work in a fast-paced, dynamic environment
• Ability to influence others, meet deadlines, and deliver results

Preferred Skills:

• Experience in Industrial/B2B marketing
• Distribution experience
• Industry knowledge, including suppliers, customers, and competitors
• Experience in hiring, training, developing, managing, and appraising personnel

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager role with 7+ years of experience in the Wholesale industry in Pittsburgh, PA)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wesco operates in the Wholesale industry, focusing on distribution, logistics services, and supply chain solutions. The company serves approximately 150,000 customers worldwide, offering millions of products and locations in more than 50 countries.

Company Size: Wesco is a large company with over 20,000 professionals employed globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Wesco was founded in 1922 and has since grown into a publicly traded (NYSE: WCC) FORTUNE 500® company with 2023 net sales of $22.4 billion.

Company Description:

• Wesco is committed to fostering diversity and inclusion across its workforce
• The company’s success is driven by its people, with a focus on ingenuity and expertise
• Wesco aims to increase profitability, improve productivity, and mitigate risk for its customers

Company Specialties:

• Electrical Supply and Distribution
• Supply Chain Solutions
• Utility
• Construction
• Government
• Healthcare
• Industrial
• OEM
• Integrated Supply
• Data Communications
• Manufactured Structures
• International
• Sustainability
• Power Generation
• Electrical
• Lighting
• Communications
• Security
• MRO
• Safety
• Automation
• and Renewable Energy

Company Website: http://www.wesco.com

ASSUMPTION: Wesco’s large size and diverse range of specialties provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing or a similar role.

Reporting Structure: The Manager - Marketing will oversee a team of marketing professionals, including specialists in product marketing, field marketing, and campaign management.

Work Arrangement: This role is on-site, with occasional travel up to 25% of the time to attend meetings, conferences, or visit customers and suppliers.

Growth Opportunities:

• Advancement to a Director or Vice President of Marketing role
• Expansion into other business units or geographic regions
• Development of leadership and management skills through team mentoring and coaching

ASSUMPTION: With Wesco’s extensive range of specialties and global presence, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Wesco’s headquarters is located in a modern, multi-story office building with ample parking and nearby amenities.

Office Location(s): 225 W Station Square Dr, Pittsburgh, Pennsylvania 15219, US

Geographic Context:

• Pittsburgh is a mid-sized city with a cost of living slightly below the national average
• The city offers a variety of cultural attractions, including museums, theaters, and professional sports teams
• Pittsburgh has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with occasional overtime as needed to meet project deadlines.

ASSUMPTION: The work environment at Wesco’s headquarters is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Director of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Analytical and problem-solving skills
• Communication and presentation skills
• Leadership and team management
• Cultural fit and alignment with Wesco’s values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Be prepared to discuss your marketing strategy and how you would approach the role at Wesco
• Research Wesco’s industry and competitors to demonstrate your knowledge and understanding of the market

ATS Keywords: Marketing strategy, marketing planning, marketing execution, customer engagement, lead generation, market analysis, team management, marketing team leadership, B2B marketing, Industrial marketing, distribution marketing

ASSUMPTION: The interview process at Wesco is designed to assess the candidate’s marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used at Wesco may vary depending on the business unit and marketing team.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Performance excellence
• Collaboration
• Accountability

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Data-informed
• Customer-centric

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and analytics to inform marketing strategies?
• Do you enjoy leading and developing teams to drive results?

ASSUMPTION: Wesco values a diverse and inclusive workforce, and candidates who demonstrate a strong cultural fit and alignment with the company’s values are likely to be successful in the role.

⚠️ Potential Challenges

• The role may require occasional travel, which could be a challenge for candidates who prefer a fully remote or on-site work arrangement
• The fast-paced, dynamic environment may be overwhelming for candidates who prefer a more structured or predictable work environment
• The role involves managing a team, which may present challenges for candidates with limited leadership or management experience
• The role requires a strong understanding of the B2B marketing landscape, which may be a challenge for candidates with primarily B2C marketing experience

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for career growth and development within the company.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager role in other companies, but may have a broader scope due to Wesco’s extensive range of specialties
• Unlike some other companies, Wesco offers a comprehensive benefits package, including health insurance, 401(k) matching, and tuition reimbursement
• Career paths at Wesco may vary depending on the business unit and geographic region, offering opportunities for growth and development within the company

ASSUMPTION: While this role is similar to Marketing Manager roles in other companies, the unique aspects of Wesco’s business and culture make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Analyzing market data to identify trends and opportunities for growth
• Managing a team to create and implement a marketing plan for a strategic business unit
• Collaborating with cross-functional teams to create and execute a marketing event

ASSUMPTION: The specific projects associated with this role will vary depending on the business unit and marketing team, but will generally involve a mix of strategic planning, hands-on execution, and team leadership.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Wesco support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Wesco measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success at Wesco.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://eklm.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/24678
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare for the interview by researching Wesco’s industry and competitors, and developing a marketing strategy for the role
• Follow up with the hiring manager or Talent Acquisition team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.