Manager, Marketing

📌 Core Information

🔹 Job Title: Manager, Marketing

🔹 Company: Western Union

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans and strategies across different geographies in LACA.
• Providing key field information to country leaders and finding opportunities to grow the business.
• Serving as a bridge between Western Union and its agents, reviewing campaigns and performance.
• Competitor analysis and risk identification.
• Collaborating with cross-functional teams to develop comprehensive marketing strategies.
• Driving marketing efficiency through data analysis and influencing strategic decisions.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and implement marketing plans and strategy across different geographies in LACA.

✅ Provide key field information to country leaders and identify business growth opportunities.

✅ Serve as a bridge between Western Union and its agents, reviewing campaigns and performance.

✅ Monitor competitors' activities and identify new risks.

✅ Collaborate with cross-functional teams to develop a comprehensive marketing strategy and action plan.

✅ Design and optimize lifecycle journeys using own channels to improve engagement and reduce churn.

✅ Champion a test and learning approach using A/B testing, cohort analysis, and funnel metrics.

✅ Drive marketing efficiency through deep analysis of unit economics, market dynamics, customer behavior, and growth levers.

✅ Manage non-corridor-specific campaigns and results.

✅ Analyze and report on campaign performance.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis.

🎯 Required Qualifications

Education: Master’s degree in marketing, economics, advertising, business, or a related field (preferred)

Experience: 5+ years of marketing experience with a proven track record in campaign management and results achieved.

Required Skills:

• Advanced experience with Microsoft 365 tools.
• Efficiency in using Excel for data analysis and gathering insights.
• Experience in performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.
• Background in financial services and payments (preferred).
• Ability to multi-task within a dynamic environment and experience in budget management.
• Experience coordinating and communicating with cross-functional global team members from analysts to executive management levels.
• Strong relationship-building expertise with internal business stakeholders and external partners.
• Fluency in Spanish and English (required).

Preferred Skills:

• International exposure.

ASSUMPTION: This role requires a strong background in marketing, with a focus on campaign management and data analysis. Fluency in Spanish and English is essential for this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 5+ years of experience in Brazil, the estimated salary range is R$15,000 - R$25,000 per month.

Benefits:

• Medical (CarePlus) and dental (Privian) assistance: plans with no fixed contribution, with co-participation in consultations and exams.
• Life insurance.
• Food voucher.
• Meal voucher.

Working Hours: Full-time, with a hybrid work arrangement (3 days in-office).

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Western Union has 5,001-10,000 employees globally, with a large presence in Brazil.

Founded: 1851

Company Description:

• Western Union is a global leader in cross-border, cross-currency money transfer.
• The company provides services to individuals and businesses, enabling consumers and businesses to send and receive money in multiple currencies.
• Western Union also offers bill payment services, mobile money transfers, and money orders.

Company Specialties:

• Money Transfer Services
• Business Financial Services
• Bill Payment
• Financial Services
• Financial Technology
• Digital Applications
• Digital Payments
• Digital Money Transfer

Company Website: westernunion.com

ASSUMPTION: Western Union is a well-established company with a strong global presence, offering a wide range of financial services.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Regional Marketing Director for LACA.

Work Arrangement: Hybrid (3 days in-office)

Growth Opportunities:

• Potential career progression to senior marketing roles within Western Union.
• Opportunities to work on global marketing initiatives and gain international experience.
• possibility to expand skills and knowledge in the financial services industry.

ASSUMPTION: This role offers growth opportunities through career progression, international exposure, and skill development.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Rua Hungria, No. 1400, São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people.
• The city is a major financial hub and the center of Brazil's economy.
• São Paulo has a humid subtropical climate, with mild winters and warm, humid summers.

Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office).

ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the team and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interview with the hiring manager and/or team members.
• Final interview with the Regional Marketing Director.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Data analysis and interpretation abilities.
li>Cross-functional team collaboration and communication skills.
• Cultural fit and alignment with Western Union's values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and data analysis abilities.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research Western Union's competitors and be prepared to discuss their market position and strategies.

ATS Keywords: Marketing strategy, campaign management, data analysis, cross-functional collaboration, financial services, Spanish, English

ASSUMPTION: The application process for this role is typical for a mid-level marketing position within a large corporation.

🛠️ Tools & Technologies

• Microsoft 365 tools (Word, Excel, PowerPoint, etc.)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft 365 tools and familiarity with data analysis and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Agile
• Respectful

Work Style:

• Data-driven
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns?
• Are you comfortable working with data and using it to inform marketing strategies?
• Can you thrive in a collaborative, cross-functional team environment?

ASSUMPTION: Western Union values a data-driven, collaborative work style and seeks candidates who align with their core values.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities.
• Working with limited resources and tight deadlines.
• Navigating a large, global organization with a complex structure.
• Adapting to a hybrid work arrangement and maintaining productivity.

ASSUMPTION: This role presents challenges related to stakeholder management, time management, and navigating a large organization.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a stronger focus on data analysis and cross-functional collaboration.
• Within the financial services industry, this role offers a unique blend of strategic planning and hands-on campaign management.
• Career progression opportunities are similar to those in comparable roles, with potential for international exposure and skill development.

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities within the financial services industry.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive customer acquisition and engagement.
• Analyzing campaign performance data to identify trends and optimize future marketing strategies.
• Collaborating with cross-functional teams to develop a comprehensive marketing strategy and action plan for a new product launch.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the LACA marketing department?
• How does this role fit into the overall marketing strategy for Western Union in the LACA region?
• What are the most significant challenges facing the marketing department in the LACA region, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does Western Union support work-life balance for its employees, particularly those in hybrid or remote roles?

ASSUMPTION: These interview questions help assess the team dynamics, strategic fit, and growth opportunities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and data analysis abilities.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research Western Union's competitors and be prepared to discuss their market position and strategies.
• Follow up with the recruiter one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.