Manager - Marketing

📌 Core Information

🔹 Job Title: Manager - Marketing

🔹 Company: Ali Abdulwahab Al Mutawa Commercial Co

🔹 Location: Kuwait

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing policies and procedures
• Managing marketing and PR strategies
• Collaborating with business divisions on communication activities
• Maintaining media and video libraries
• Analyzing communication trends and market analysis

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in retail and sports marketing.

📋 Key Responsibilities

✅ Develop and ensure implementation of marketing policies and procedures

✅ Manage the execution of approved marketing & PR strategies and plans

✅ Ensure communication strategies align with overall communication strategy of AAW and the brand

✅ Provide coverage for new partnerships, exhibitions, and sponsorship opportunities

✅ Manage the development and implementation of media kit including press release, publications, and integrated marketing campaigns

✅ Keep informed of new developments within the field of public relations & communication

✅ Manage long-term relationships with corporate partners

✅ Ensure proper maintenance of media, photographs, and video library

✅ Provide analysis on current communication trends, media competitive analysis, and agencies scope of services

ASSUMPTION: This role involves a mix of strategic planning, day-to-day management, and analytical work.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience of 5-10 years in marketing, with a focus on retail and sports

Required Skills:

• Strategic planning
• Communication skills
• Event management
• Sponsorship management
• Media relations
• Campaign development
• Partnership management
• Market analysis
• Brand awareness
• Collaboration
• Policy development
• Trend analysis
• Record keeping
• Integrated marketing
• Promotional campaigns

Preferred Skills:

• Fluency in Arabic
• Experience with CRM software

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on retail and sports, and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Manager role in Kuwait with 5-10 years of experience is KD 3,500 - KD 5,000 per month (USD 11,500 - USD 16,500 per year).

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time, 40 hours per week, with flexibility for occasional overtime

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Ali Abdulwahab Al Mutawa Commercial Co (AAW) is a leading trading and commercial company in Kuwait, operating across nine diverse business sectors, including Consumer Goods, Pharmaceuticals, Retail, Food & Beverage, Travel & Insurance, and Real Estate.

Company Size: AAW has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: AAW was founded in 1918 and has since grown to become one of Kuwait's largest trading and commercial companies.

Company Description:

• AAW distributes over 200 global brands in Kuwait's growing wholesale, retail, and consumer markets
• The company is dedicated to bringing top-tier brands to Kuwait and promoting excellence and innovation across industries
• AAW's expanding business lines include Consumer Goods, Pharmaceuticals, Retail, Food & Beverage, Travel & Insurance, and Real Estate

Company Specialties:

• Consumer Goods
• Pharma & Medical
• Sports & Lifestyle
• Food & Beverage
• Insurance & Brokerage
• Travel & Tourism
• Real Estate
• Home Appliances
• Kitchen Sets
• Outdoors
• and Home & Office Furniture

Company Website: http://www.aaw.com

ASSUMPTION: AAW's diverse business sectors and extensive brand portfolio provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Marketing Director.

Reporting Structure: The Marketing Manager will oversee a team of marketing professionals and collaborate with other business divisions.

Work Arrangement: This role is on-site, with occasional flexibility for remote work.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the Marketing department
• Opportunities to work on diverse brands and business sectors
• Professional development opportunities, such as training and workshops

ASSUMPTION: With AAW's diverse business sectors and extensive brand portfolio, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: AAW's headquarters is a modern, multi-story building with a professional work environment.

Office Location(s): Al Soor Street, Kuwait City, Al Asimah, Kuwait

Geographic Context:

• Kuwait is a small, oil-rich country in the Middle East, with a population of approximately 4.2 million
• Kuwait City, the capital and largest city, is a bustling metropolis with a mix of modern and traditional architecture
• The cost of living in Kuwait is generally lower than in other major Gulf cities, with affordable housing and low taxes

Work Schedule: The work schedule is Sunday to Thursday, 8:00 AM to 5:00 PM, with a one-hour lunch break, totaling 40 hours per week.

ASSUMPTION: Kuwait's warm climate, low crime rates, and family-friendly environment make it an attractive location for expats and locals alike.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Marketing Director
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Communication skills and presentation
• Problem-solving and analytical skills
• Leadership and team management
• Cultural fit and alignment with AAW's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in retail and sports
• Prepare examples of successful marketing campaigns or projects you've led
• Research AAW's brand portfolio and be prepared to discuss how you can contribute to their success

ATS Keywords: Marketing Strategy, Public Relations, Communication, Event Management, Sponsorship, Media Relations, Campaign Development, Partnership Management, Market Analysis, Brand Awareness, Collaboration, Policy Development, Trend Analysis, Record Keeping, Integrated Marketing, Promotional Campaigns

ASSUMPTION: AAW's application process is competitive, and candidates should be prepared to demonstrate their skills and experience through examples and case studies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Customer focus
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of driving results and achieving objectives?
• Are you adaptable and able to pivot strategies as needed?

ASSUMPTION: AAW values candidates who are aligned with their core values and can thrive in their fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing multiple projects and priorities simultaneously
• Adapting to a fast-paced, dynamic work environment
• Navigating Kuwait's unique cultural and business landscape

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager role in other retail or consumer goods companies, but with a focus on the Kuwaiti market and AAW's diverse brand portfolio
• Industry-specific context: Kuwait's retail market is competitive and dynamic, with a mix of local and international brands
• Career path comparison: This role can lead to advancement within AAW's Marketing department or other business divisions

ASSUMPTION: While this role shares similarities with other Marketing Manager roles, its unique focus on Kuwait's retail market and AAW's diverse brand portfolio sets it apart.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Managing a team to create and distribute a media kit for an upcoming event
• Analyzing market trends and competitive analysis to inform marketing strategies

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and long-term goals of the Marketing Manager role at AAW.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for AAW?
• What are the most challenging aspects of this role, and how have previous managers approached them?
• What opportunities are there for professional development and growth within the Marketing department?
• How does AAW support work-life balance for its employees?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in retail and sports
• Prepare examples of successful marketing campaigns or projects you've led
• Research AAW's brand portfolio and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.