📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: Universal Music Group
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing, Streaming & Digital Media
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for artists' music and related products across various rosters.
- Collaborating with internal stakeholders to support priority projects and ensure the success of marketing campaigns.
- Working closely with A&R, Retail + Revenue, Product Development, Digital, and Artist Management teams.
- Guiding and executing artist branding, creative materials, and original content specific to each campaign.
- Proactively communicating goals and project analysis with all departments inside the company, and to artist management and agents.
ASSUMPTION: This role requires a strong understanding of digital and traditional retail, artist development, and project management. Experience working with record companies, artist management, and talent agencies is preferred.
📋 Key Responsibilities
✅ Develop and execute marketing strategy for artists’ music and music-related products across the Verve, Verve Forecast, and Impulse! rosters.
✅ Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, and Artist Management to support priority projects, artists, and brands.
✅ Help guide and execute artist branding, creative materials, and original content specific to each campaign.
✅ Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
✅ Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
✅ Understand and analyze the constant flow of streaming, sales, and social data and adjust marketing strategies accordingly.
✅ Understand and implement innovative digital marketing strategies.
ASSUMPTION: This role requires strong project management, creative thinking, and the ability to work well cross-functionally. A solid understanding of DSP trends, emerging streaming business, and social media platforms is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of experience in Marketing or Product Management within the music industry.
Required Skills:
- Proven track record in developing and executing successful marketing campaigns.
- Strong understanding of digital and traditional retail, artist development, and project management.
- Excellent communication, presentation, writing, and cross-functional collaboration skills.
- Proficient with Word, Excel, PowerPoint.
Preferred Skills:
- Experience working with record companies, artist management, and talent agencies.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the music industry and a strong understanding of the business will be prioritized.
💰 Compensation & Benefits
Salary Range: $47,270 - $86,690 per year
Benefits:
- Comprehensive medical, dental, vision, and FSA options.
- 100% coverage for out-patient mental health services.
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
- Lifetime fertility support allowance of $30,000 to plan participants.
- Student Loan Repayment Assistance and Tuition Reimbursement.
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in the music industry in New York City. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
Company Size: 10,001+ employees. Working at UMG offers the opportunity to be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit.
Founded: UMG was founded in 1934 and has since grown into a multinational corporation with a vast catalog of recordings and songs across every musical genre.
Company Description:
- UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world.
- The company fosters the development of services, platforms, and business models to broaden artistic and commercial opportunities for its artists and create new experiences for fans.
- UMG's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, and many more.
Company Specialties:
Company Website: Universal Music Group
ASSUMPTION: UMG's extensive catalog and global presence provide a unique opportunity for marketing professionals to work with a wide range of artists and projects.
📊 Role Analysis
Career Level: Mid-Senior level (3+ years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with various departments within the label, including A&R, Revenue, Creative, Digital, and PR.
Work Arrangement: On-site, full-time position with flexible working hours and the opportunity for remote work on a case-by-case basis.
Growth Opportunities:
- Progression to Senior Marketing Manager or similar roles within the company.
- Expansion of responsibilities based on performance and the company's growth.
- Opportunities to work on diverse projects and collaborate with various teams across the organization.
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing within the music industry and to work with a wide range of artists and projects.
🌍 Location & Work Environment
Office Type: UMG's New York office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 1755 Broadway, New York, NY 10018, USA
Geographic Context:
- New York City is a major hub for the music industry, offering a diverse range of cultural experiences and networking opportunities.
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation and nearby attractions.
- The city's vibrant music scene provides ample opportunities for marketing professionals to engage with artists and industry peers.
Work Schedule: Full-time, 40 hours per week, with flexible working hours and the opportunity for remote work on a case-by-case basis.
ASSUMPTION: Working in New York City offers unique opportunities for marketing professionals to engage with the local music scene and industry events.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screen with the HR team.
- In-person or video interview with the hiring manager and relevant team members.
- Final interview with the Senior Marketing Manager or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Marketing strategy and campaign development.
- Project management and cross-functional collaboration skills.
- Understanding of the music industry and artist development.
- Communication, presentation, and writing skills.
- Technical proficiency with relevant marketing tools and software.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Research UMG's artist roster and be ready to discuss specific artists and projects during the interview.
- Demonstrate your understanding of the music industry and UMG's role within it.
ATS Keywords: Marketing strategy, campaign development, project management, cross-functional collaboration, artist development, music industry, marketing tools, communication skills
ASSUMPTION: UMG's hiring process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Authenticity: UMG values authenticity in its artists and employees, fostering a culture of creativity and self-expression.
- Drive: The company encourages its employees to be proactive, innovative, and passionate about their work.
- Relationships: UMG emphasizes the importance of building strong, lasting relationships with its artists, partners, and employees.
Work Style:
- Collaborative: UMG's culture encourages teamwork and cross-functional collaboration across its various departments and labels.
- Dynamic: The company's fast-paced, ever-evolving industry requires employees to be adaptable and responsive to change.
- Creative: UMG values innovation and encourages its employees to think outside the box and take calculated risks.
Self-Assessment Questions:
- How do you approach developing and executing marketing strategies for artists with diverse musical styles and backgrounds?
- How do you balance the need for creative freedom with the commercial demands of the music industry?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced, dynamic work environment?
ASSUMPTION: UMG's culture values authenticity, drive, and strong relationships, and seeks employees who embody these qualities.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment.
- Balancing the need for creative freedom with the commercial demands of the music industry.
- Working with a diverse range of artists and projects, each with its unique marketing requirements.
- Navigating the competitive landscape of the music industry and staying up-to-date with emerging trends and technologies.
ASSUMPTION: These challenges require strong project management, adaptability, and a deep understanding of the music industry and its trends.
📈 Similar Roles Comparison
- This role differs from similar marketing positions in other industries in its focus on artist development and the unique dynamics of the music industry.
- UMG's global presence and extensive artist roster offer unparalleled opportunities for marketing professionals to work with a wide range of artists and projects.
- Career progression in this role may involve moving into senior marketing management or exploring opportunities within UMG's various labels and departments.
ASSUMPTION: This role offers unique opportunities for marketing professionals to gain experience in the music industry and work with a diverse range of artists and projects.
📝 Sample Projects
- Developing and executing a marketing campaign for a newly signed artist, from creating a unique brand identity to launching their debut single and album.
- Collaborating with an established artist to rebrand their image and relaunch their catalog, targeting new audiences and markets.
- Managing a project to promote an artist's upcoming tour, including coordinating with local promoters, venues, and media outlets.
ASSUMPTION: These sample projects illustrate the diverse range of marketing opportunities available within UMG's artist roster.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Verve, Verve Forecast, and Impulse! rosters?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does UMG support the professional development and growth of its marketing employees?
- What are the most challenging aspects of working with artists and managing their marketing campaigns?
- How does UMG foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: These questions help applicants better understand the role's responsibilities, UMG's culture, and the marketing team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the UMG Careers website.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Research UMG's artist roster and be ready to discuss specific artists and projects during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
