📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: Western Union
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans and strategies across different geographies in LACA.
- Collaborating with cross-functional teams to drive marketing initiatives and analyze campaign performance.
- Building relationships with agents and competitors to gather information and identify growth opportunities.
- Managing non-corridor-specific campaigns and results.
- Championing a test and learning approach to improve campaign performance and user experience.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in marketing, campaign management, and data analysis, with a proven track record of driving results.
📋 Key Responsibilities
✅ Develop and implement marketing plans and strategy across different geographies in LACA.
✅ Provide key field information to country leaders and identify opportunities to grow the business.
✅ Serve as a bridge between Western Union and its agents, holding meetings to review campaigns and performance.
✅ Keep track of main competitors' activities and identify new risks from them.
✅ Collaborate with cross-functional teams to develop a comprehensive marketing strategy and action plan aligned with company goals and objectives.
✅ Design and optimize lifecycle journeys using our own channels to improve engagement and reduce churn.
✅ Champion a test and learning approach using A/B testing, cohort analysis, and funnel metrics to improve campaign performance and user experience.
✅ Drive marketing efficiency through deep analysis of unit economics, understanding market dynamics, customer behavior, and growth levers to influence strategic and tactical decisions.
✅ Manage non-corridor-specific campaigns and results.
✅ Analyze and report on campaign performance.
ASSUMPTION: The role requires a strong understanding of marketing principles, data analysis, and campaign management. The ideal candidate will be able to work independently and collaborate effectively with cross-functional teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Master's degree in marketing, economics, advertising, business, or a related field (preferred)
Experience: 5+ years of marketing experience with a proven track record in campaign management and results achieved.
Required Skills:
- Advanced experience with Microsoft 365 tools.
- Efficiency in using Excel to gather insights and analyze data.
- Experience in performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.
- Background in financial services and payments (preferred).
- Ability to multi-task within a dynamic environment and experience in budget management.
- Experience coordinating and communicating with cross-functional global team members from analysts to executive management levels.
- Strong relationship-building expertise with internal business stakeholders and external partners.
- Fluency in Spanish and English (required).
Preferred Skills:
- Experience in lifecycle marketing and A/B testing.
- Knowledge of the global financial services industry and market dynamics.
- Experience working with cross-functional teams in a global organization.
ASSUMPTION: The ideal candidate will have a strong background in marketing, campaign management, and data analysis, with a proven track record of driving results. They will also be fluent in Spanish and English and have experience working in a global organization.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in São Paulo, Brazil, with 5-10 years of experience, the estimated salary range is R$ 15,000 - R$ 25,000 per month (gross).
Benefits:
- Medical (CarePlus) and dental (Privian) assistance: plans with no fixed contribution, with co-participation in consultations and exams.
- Life insurance.
- Food voucher.
- Meal voucher.
Working Hours: Full-time, with a hybrid work arrangement (3 office days per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be location-specific.
📌 Applicant Insights
🔍 Company Context
Industry: Western Union operates in the financial services industry, specifically in money transfer services, business financial services, bill payment, and digital financial services.
Company Size: Western Union is a large organization with 5,001-10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 1851, in the United States. Western Union has since expanded its operations globally and now serves customers in over 200 countries and territories.
Company Description:
- Western Union is a global leader in cross-border, cross-currency money transfer. The company provides consumers and businesses with fast, reliable, and convenient ways to send and receive money around the world.
- Western Union's digital and retail money transfer services are provided through a network of over 500,000 agent locations in more than 200 countries and territories worldwide.
- The company also offers bill payment services, prepaid cards, and money orders in select markets.
Company Specialties:
- Money Transfer Services.
- Business Financial Services.
- Bill Payment.
- Financial Services.
- Financial Technology.
- Digital Applications.
- Digital Payments.
- Digital Money Transfer.
Company Website: westernunion.com
ASSUMPTION: Western Union's extensive global network and diverse range of financial services provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive marketing initiatives across multiple geographies.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing for LACA and work closely with cross-functional teams, including analytics, product experience, sales, and other marketing professionals.
Work Arrangement: The role follows a hybrid work arrangement, with employees expected to work from the office a minimum of three days per week.
Growth Opportunities:
- Potential to advance to senior marketing roles within the organization.
- Opportunities to work on global marketing initiatives and collaborate with diverse teams.
- Chance to gain experience in a fast-paced, dynamic environment and contribute to the company's growth and success.
ASSUMPTION: The Marketing Manager role offers a unique opportunity to gain experience in global marketing, collaborate with cross-functional teams, and contribute to the company's growth and success. The ideal candidate will be a strategic thinker with strong leadership skills and a proven track record in campaign management and data analysis.
🌍 Location & Work Environment
Office Type: Western Union's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Rua Hungria, No. 1400 - 14th Floor, São Paulo - SP, 04782-902, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a diverse and vibrant culture.
- The city is a major hub for finance, technology, and entertainment, offering numerous opportunities for professional growth and development.
- São Paulo is known for its excellent dining, arts, and entertainment options, providing a high quality of life for residents.
Work Schedule: Full-time, with a hybrid work arrangement (3 office days per week).
ASSUMPTION: The Marketing Manager role in São Paulo offers a unique opportunity to work in a dynamic, global organization and contribute to its growth and success. The ideal candidate will be a strategic thinker with strong leadership skills and a proven track record in campaign management and data analysis.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the Recruiting Team.
- Interview with the Hiring Manager and/or other team members.
- Final interview with the Head of Marketing for LACA.
- Background check and onboarding.
Key Assessment Areas:
- Marketing strategy and planning.
- Campaign management and analysis.
- Data analysis and interpretation.
- Cross-functional team collaboration.
- Relationship-building and stakeholder management.
- Language proficiency in Spanish and English.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and data analysis expertise.
- Prepare examples of marketing campaigns you've managed and the results you've achieved.
- Be ready to discuss your experience working with cross-functional teams and managing stakeholders.
- Demonstrate your understanding of the global financial services industry and Western Union's business.
ATS Keywords: Marketing, Campaign Management, Data Analysis, Cross-Functional Team, Stakeholder Management, Spanish, English, Financial Services, Global Marketing
ASSUMPTION: The interview process for the Marketing Manager role at Western Union will focus on assessing the candidate's marketing strategy and planning skills, campaign management and analysis experience, data analysis and interpretation abilities, cross-functional team collaboration, relationship-building and stakeholder management, and language proficiency in Spanish and English.
🛠️ Tools & Technologies
- Microsoft 365 tools (Word, Excel, PowerPoint, etc.).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The Marketing Manager role requires proficiency in Microsoft 365 tools, data analysis and visualization tools, marketing automation and CRM platforms, and project management tools. The ideal candidate will have experience using these tools in a marketing or campaign management capacity.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do.
- Inclusive: We embrace diversity and foster an inclusive culture where everyone feels valued and respected.
- Collaborative: We work together to achieve our goals and support each other's success.
- Agile: We adapt quickly to change and continuously improve our processes and offerings.
- Responsible: We act with integrity and hold ourselves accountable for our actions and their impact on our customers, colleagues, and communities.
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork.
- Data-driven, with a focus on using data and analytics to inform decision-making and strategy.
- Customer-centric, with a focus on understanding and meeting the needs of our customers.
Self-Assessment Questions:
- Do you have a proven track record of driving results in a marketing or campaign management role?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong data analysis and interpretation skills, and are you comfortable using data to inform decision-making and strategy?
- Are you fluent in Spanish and English, and comfortable working in a global organization?
- Do you share Western Union's commitment to customer-centricity, inclusivity, collaboration, agility, and responsibility?
ASSUMPTION: The ideal candidate for the Marketing Manager role at Western Union will be a strategic thinker with strong leadership skills, a proven track record in campaign management and data analysis, and a strong commitment to the company's values and work style.
⚠️ Potential Challenges
- The role requires a strong understanding of marketing principles, data analysis, and campaign management, as well as the ability to work effectively with cross-functional teams.
- The role may require occasional travel to other LACA countries to meet with agents and attend marketing events.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- The role requires fluency in Spanish and English, as well as cultural sensitivity and the ability to work effectively with diverse teams.
ASSUMPTION: The Marketing Manager role at Western Union offers a unique opportunity to gain experience in global marketing, collaborate with cross-functional teams, and contribute to the company's growth and success. However, the role also presents challenges that require strong leadership skills, a proven track record in campaign management and data analysis, and a strong commitment to the company's values and work style.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the financial services industry, this role offers a unique opportunity to work on a global scale and gain experience in a fast-paced, dynamic environment.
- Compared to marketing manager roles in other industries, this role requires a strong understanding of financial services and payments, as well as experience working with cross-functional teams in a global organization.
- Career path comparison: This role is a stepping stone to senior marketing roles within the organization, with potential opportunities to advance to director or vice president-level positions with additional experience and demonstrated success.
ASSUMPTION: The Marketing Manager role at Western Union offers a unique opportunity to gain experience in global marketing, collaborate with cross-functional teams, and contribute to the company's growth and success. The ideal candidate will have a strong background in marketing, campaign management, and data analysis, with a proven track record of driving results and a strong commitment to the company's values and work style.
📝 Sample Projects
- Developing and implementing a marketing campaign to increase customer acquisition and engagement in a specific LACA country, resulting in a 20% increase in new customers and a 15% increase in customer engagement.
- Conducting a market analysis of a competitor's activities in a key market and identifying opportunities to differentiate Western Union's offerings and gain market share, resulting in a 15% increase in market share within six months.
- Designing and optimizing lifecycle journeys using Western Union's own channels to improve customer engagement and reduce churn, resulting in a 10% increase in customer retention and a 15% increase in customer lifetime value.
ASSUMPTION: These sample projects demonstrate the Marketing Manager's ability to develop and implement marketing strategies, analyze campaign performance, and drive results in a global financial services organization. The ideal candidate will have experience managing marketing campaigns, conducting market analysis, and designing lifecycle journeys to improve customer engagement and retention.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for LACA, and how will my work contribute to the company's goals and objectives?
- What are the key challenges facing the marketing team in LACA, and how can this role help address them?
- What opportunities are there for professional growth and development within the company?
- How does Western Union support work-life balance for its employees, particularly those working in a hybrid arrangement?
ASSUMPTION: These key questions will help the candidate understand the role's priorities, fit within the organization, challenges, and opportunities for growth and development. The ideal candidate will be proactive and strategic in their approach to the role and eager to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and data analysis expertise.
- Prepare examples of marketing campaigns you've managed and the results you've achieved.
- Be ready to discuss your experience working with cross-functional teams and managing stakeholders.
- Demonstrate your understanding of the global financial services industry and Western Union's business.
- Follow up with the Recruiting Team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
