📌 Core Information
🔹 Job Title: Manager, Marketing
🔹 Company: AirAsia
🔹 Location: Tokyo - Narita, Japan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting dynamic marketing strategies and high-impact campaigns
- Driving demand and market growth for AirAsia MOVE
- Collaborating with cross-functional teams for seamless campaign execution
- Monitoring campaign performance and optimizing for better results
- Building and maintaining strong relationships with media vendors and publishers
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and creative problem-solving.
📋 Key Responsibilities
✅ Campaign Management: Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
✅ Performance Tracking: Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
✅ Event Planning: Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
✅ Team Collaboration: Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
✅ Creative Thinking: Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.
✅ Brand Champion: Spread the AirAsia love and establish it as a leading name in travel and e-commerce.
✅ Content Strategy: Help craft compelling campaign content across social media, promotions, EDMs, and more.
✅ Media Connections: Build and maintain strong relationships with media vendors and publishers for impactful collaborations.
✅ Data-Driven Marketing: Keep a pulse on campaign performance and continuously optimize for better results.
✅ Ad-hoc Support: Lend a hand with any additional tasks to keep things running smoothly.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- Proven experience (2-5 years) in running effective marketing, advertising, and social media campaigns
- Experience in the airline or travel industry is a plus
Required Skills:
- Data analysis and interpretation
- Campaign management and execution
- Event planning and coordination
- Strong communication and presentation skills
- Proficiency in Microsoft Office Suite and marketing tools (e.g., Google Analytics, social media platforms)
Preferred Skills:
- Experience with CRM and marketing automation tools
- Familiarity with the Japanese market and consumer behavior
- Fluency in Japanese (both written and spoken)
ASSUMPTION: Given the role's focus on the Japanese market, proficiency in the Japanese language would be highly beneficial but not strictly required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Japan with 2-5 years of experience, the estimated salary range is ¥6,000,000 - ¥8,000,000 per year.
Benefits:
- Key medical and insurance benefits
- Maternity expenses
- Flexible work arrangement
- Health and fitness amenities
- Paid time off and wellness programs
- Childcare amenities
- Resources relating to financial, personal skills, and career growth programs
- Free flights, unlimited discounted flights, and exclusive discounts with partners
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for event and project requirements.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: AirAsia operates in the competitive airline industry, focusing on low-cost travel and digital innovation to connect people and transform lives in Asean.
Company Size: AirAsia is a large corporation with over 10,000 employees, offering ample opportunities for growth and collaboration.
Founded: AirAsia was founded in 2001 and has since grown into a world-class brand, leading the Asean airline industry, and expanding into digital travel and lifestyle platforms.
Company Description:
- AirAsia is a multinational low-cost airline headquartered in Malaysia, serving over 160 destinations across Asia, Australia, and the Middle East.
- The company is known for its innovative approach to travel, focusing on affordability, digitalization, and exceptional customer service.
- AirAsia's mission is to connect people and transform lives in Asean, making travel more accessible and convenient for everyone.
Company Specialties:
- Aviation and digital services
- Business intelligence and insights
- Duty-free and merchandise
- E-commerce and fintech
- Innovation and technology
- Logistics and travel
- Lifestyle and aviation engineering
Company Website:
http://www.airasia.com
ASSUMPTION: AirAsia's large size and diverse operations provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management tier, offering opportunities for growth and progression within the marketing department and the broader organization.
Reporting Structure: The Manager, Marketing reports directly to the Regional Head of Marketing and oversees marketing initiatives, distribution strategies, and market development for AirAsia MOVE.
Work Arrangement: This is an on-site, full-time position with standard working hours and flexibility for event and project requirements.
Growth Opportunities:
- Progression to Senior Marketing Manager roles, taking on greater responsibilities and tackling dynamic and competitive markets through strategic campaigns, data-driven insights, and high-impact partnerships.
- Opportunities to work on diverse projects and collaborate with cross-functional teams, fostering skill development and career growth.
ASSUMPTION: Given AirAsia's large size and diverse operations, there are ample opportunities for career progression and skill development within the company.
🌍 Location & Work Environment
Office Type: AirAsia's office in Tokyo - Narita is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Tokyo - Narita, Japan
Geographic Context:
- Tokyo - Narita is located in the Greater Tokyo Area, offering a mix of urban and suburban living with easy access to public transportation and amenities.
- The region is known for its vibrant culture, rich history, and diverse culinary scene, providing ample opportunities for exploration and leisure.
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for event and project requirements.
ASSUMPTION: The work environment at AirAsia's Tokyo - Narita office is designed to support collaboration, innovation, and employee well-being.
💼 Interview & Application Insights
Typical Process:
1. Application received
2. Candidate screening
3. Interview(s) and assessment(s)
4. Background check and/or other assessments
5. Offer and negotiation
Key Assessment Areas:
- Campaign management and execution skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with AirAsia's values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of the Japanese market and consumer behavior, if applicable.
3. Demonstrate your ability to manage multiple projects and adapt to changing priorities.
ATS Keywords: Marketing Manager, Campaign Management, Performance Tracking, Event Planning, Team Collaboration, Creative Thinking, Brand Development, Content Strategy, Media Relations, Data Analysis, Multitasking, Agility, Communication, Japanese Market, Consumer Behavior
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing tools (e.g., Google Analytics, social media platforms)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and may vary depending on the specific needs of the projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Passion
- Innovation
- Fun
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient
- Creative and innovative
- Customer-centric and service-oriented
Self-Assessment Questions:
1. How do you align with AirAsia's core values, particularly 'innovation' and 'fun'?
2. How comfortable are you working in a fast-paced, dynamic environment with changing priorities?
3. How do you approach collaboration and teamwork, particularly when working with cross-functional teams?
ASSUMPTION: AirAsia's company culture emphasizes safety, integrity, passion, innovation, and fun, fostering a collaborative and customer-centric work environment.
⚠️ Potential Challenges
1. Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and adaptability.
2. Working in a fast-paced, dynamic environment with changing priorities, demanding flexibility and resilience.
3. Collaborating with cross-functional teams and external partners, necessitating strong communication and interpersonal skills.
4. Adapting to the unique cultural and consumer behavior aspects of the Japanese market.
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
1. Marketing Manager vs. Marketing Director: While both roles focus on campaign management and strategic planning, the Marketing Director role involves broader responsibilities, including team management and budget allocation.
2. Marketing Manager vs. Marketing Specialist: The Marketing Manager role requires more strategic thinking, team leadership, and cross-functional collaboration, while the Marketing Specialist role focuses on tactical execution and project management.
3. Career Path: Progression from Marketing Manager to Senior Marketing Manager and eventually Marketing Director involves taking on greater responsibilities, tackling dynamic and competitive markets, and driving strategic campaigns and data-driven insights.
ASSUMPTION: Understanding the differences between related roles and career paths is essential for making informed decisions about your professional development.
📝 Sample Projects
1. Campaign Management: Develop and execute a marketing campaign for a new AirAsia destination, including market research, target audience identification, creative concept development, media planning, and performance tracking.
2. Event Planning: Organize and execute a marketing event or activation in collaboration with external partners, such as a travel expo or a promotional event at a shopping mall.
3. Brand Development: Conduct market research and analyze consumer behavior to develop a targeted marketing strategy for a specific segment or region, enhancing AirAsia's brand presence and engagement.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in the Marketing Manager role at AirAsia.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does this role contribute to AirAsia's overall marketing strategy and business objectives?
3. What are the most significant challenges facing the marketing department currently, and how can this role address them?
4. How does AirAsia support the professional growth and development of its marketing team members?
5. What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this
link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your previous marketing campaigns, events, or brand development projects to showcase your capabilities.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
- ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
