📌 Core Information
🔹 Job Title: Manager Marketing
🔹 Company: FedEx
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing initiatives and strategies to enhance brand visibility and drive business growth
- Overseeing marketing communications and new product development efforts
- Collaborating with cross-functional teams to deliver innovative solutions
- Managing and mentoring a team of marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and trends.
📋 Key Responsibilities
✅ Develop and implement marketing strategies that align with business objectives
✅ Conduct market research and analysis to identify trends and opportunities
✅ Manage marketing communications, including advertising, content marketing, and public relations
✅ Lead new product development efforts, from ideation to launch
✅ Manage and mentor a team of marketing professionals, fostering a culture of collaboration and continuous learning
✅ Monitor and report on marketing performance metrics, making data-driven decisions to optimize campaigns and strategies
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. Successful candidates will be comfortable wearing multiple hats and adaptable to changing priorities.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent in marketing or a related field
Experience: Five (5) years of experience in Marketing Management with proven results in research & analysis, new product & service development, marketing communications, brand building, and team leadership.
Required Skills:
- Proven track record in developing and executing successful marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent leadership, communication, and interpersonal skills
- Ability to work effectively in a cross-functional team environment
- Fluency in English
Preferred Skills:
- Experience in the logistics or transportation industry
- Bilingual or multilingual skills
- Proficiency in marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in a global organization or managing multicultural teams may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standards for a Marketing Manager role in Vietnam range from VND 50,000,000 to VND 80,000,000 per year, depending on experience and qualifications. FedEx offers competitive compensation packages.
Benefits:
- Career Mobility and Development
- Total Compensation and Benefits Package
- Flexible Work Arrangements
- Programs to Support Well-Being
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: FedEx operates in the freight and package transportation industry, connecting people and possibilities with its global network.
Company Size: FedEx is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: FedEx was founded in 1971 and has since grown into a global leader in its industry.
Company Description:
- FedEx connects people and possibilities through its worldwide portfolio of shipping, transportation, e-commerce, and digital supply chain services.
- The company is committed to innovation, delivering more for its customers, and strengthening supply chains.
- FedEx has consistently ranked among the world’s most admired and trusted employers, with a strong focus on its people and corporate social responsibility.
Company Specialties:
- Shipping and logistics services
- E-commerce solutions
- Digital supply chain management
- Corporate citizenship and sustainability initiatives
Company Website: careers.fedex.com
ASSUMPTION: FedEx's global presence and diverse portfolio of services provide unique opportunities for marketing professionals to gain exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a combination of strategic thinking, leadership, and hands-on execution.
Reporting Structure: The Manager Marketing will report directly to the Director of Marketing and oversee a team of marketing professionals.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Advancement to a Director or Vice President of Marketing role
- Expansion into other areas of the business, such as sales or operations
- International assignments or expatriate opportunities
ASSUMPTION: FedEx's global presence and diverse business units offer numerous growth opportunities for ambitious marketing professionals.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): Ho Chi Minh City, Vietnam
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam, with a vibrant business ecosystem and a growing economy.
- The city is home to numerous multinational corporations and offers ample opportunities for networking and professional development.
- Ho Chi Minh City has a tropical climate, with hot and humid weather year-round.
Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as needed.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with FedEx values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research FedEx's marketing strategies and recent campaigns to demonstrate your interest and understanding of the company
ATS Keywords: Marketing strategy, marketing communications, new product development, team leadership, market research, data-driven decision making, cross-functional team collaboration
ASSUMPTION: FedEx's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is not required but may be an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- People-first culture
- Integrity and respect
- Excellence in all we do
- One team, one goal
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a multicultural team and collaborating with cross-functional stakeholders?
- Do you embrace a data-driven approach to marketing and decision-making?
ASSUMPTION: Candidates who align with FedEx's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing a team with diverse backgrounds and skillsets
- Balancing strategic planning with hands-on execution
- Adapting to changing market conditions and customer needs
- Working in a fast-paced, results-driven environment
ASSUMPTION: Successful candidates will be comfortable working in a challenging environment and able to adapt to changing priorities and demands.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique opportunity to work in a global organization with a diverse portfolio of services.
- FedEx's focus on innovation and continuous improvement sets it apart from other companies in the industry.
- This role offers growth opportunities within the marketing function and across other areas of the business.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations for growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new logistics service in the Southeast Asia market
- Conducting market research to identify trends and opportunities in the e-commerce sector
- Managing a team to create and implement a content marketing strategy that drives brand awareness and engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Manager Marketing may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing function and across other areas of the business?
- How does FedEx support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research FedEx's marketing strategies and recent campaigns to demonstrate your interest and understanding of the company
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
