📌 Core Information
🔹 Job Title: Manager, Marketing – Amazon Global
🔹 Company: Sol de Janeiro
🔹 Location: New York Metropolitan - Hybrid
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting Amazon advertising and influencer efforts to drive revenue growth and improve campaign performance
- Collaborating with cross-functional teams, including creative, copy, social, PR, and influencer teams
- Managing Amazon advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Influencer Program
- Analyzing and reporting on paid media performance to provide strategic, actionable recommendations
- Keeping a pulse on competitors and Amazon marketing trends to suggest improvements to the strategy
ASSUMPTION: This role requires a strong understanding of Amazon advertising platforms and a proactive approach to managing multiple tasks and priorities.
📋 Key Responsibilities
✅ Assisting the Sr. Manager in planning and executing Amazon marketing and influencer activities to drive revenue growth, new-to-brand acquisition, and customer retention
✅ Participating in calls with agency partners and platform reps, and owning follow-ups
✅ Supporting the reporting of paid media performance, focusing on KPI metrics such as revenue, conv rate, ACOS, and ROAS, and providing strategic, actionable recommendations
✅ Owning evergreen and promo briefing to creative and copy teams for Amazon paid media needs, with limited support from the Senior Manager
✅ Supporting campaign planning and setup with the agency of record, including targeting recommendations/auditing, budget tracking, creative briefing, and asset coordination
✅ Organizing and trafficking all digital assets to agencies and Amazon teams
✅ Managing the Amazon Influencer Program with support from the Senior Manager
✅ Owning the Amazon affiliate program, Creator Connections, and developing clear strategy and reporting
✅ Supporting creative briefing to Amazon influencers on needed creative assets, understanding audience-and-funnel based creative optimizations
✅ Partnering with social, PR, and influencer teams to drive qualified traffic and engagement for the Amazon channel
✅ Coordinating with Americas and Global influencer teams to secure and use content that supports Amazon campaigns and helps boost reviews and traffic
✅ Owning and executing on Amazon Influencer event preparation and execution in coordination with the Senior Manager and Americas Influencer/Events teams
✅ Supporting SEO efforts on Amazon through keyword analysis from media and search performance
✅ Keeping a pulse on competitors and Amazon marketing trends; suggesting ideas to improve the strategy
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to prioritize, pivot quickly, and manage multiple tasks effectively.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 3+ years of experience in marketing, paid media, or a related field
Required Skills:
- Familiarity with Amazon Advertising platforms and Seller Central
- Experience in affiliate programming
- Experience collaborating with creative teams on copy and visual assets, with accountability for performance
- Strong analytical and problem-solving skills
- Clear, proactive communicator with strong attention to detail
- Ability to prioritize, pivot quickly, and manage multiple tasks effectively
Preferred Skills:
- Interest in or experience with the beauty and skincare industry
- Understanding of PR, social media, and digital trends
ASSUMPTION: Candidates with experience in Amazon advertising and a background in marketing or a related field are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $100,000 - $115,000 USD per year
Benefits:
- Competitive salary and bonus program
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Manager, Marketing role with 3+ years of experience in the beauty and skincare industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Health and Personal Care Products
Company Size: 201-500 employees
Founded: 2015
Company Description:
- Sol de Janeiro is a globally recognized, award-winning beauty brand inspired by the power and warmth of the Brazilian spirit
- The brand's collection of body care, fragrance, and hair care products is known for luscious textures, clinically proven formulations, and transportive fragrances
- Sol de Janeiro is available at premium global retailers and on its own website
Company Specialties:
- Body care
- Fragrance
- Hair care
- Beauty
Company Website: http://soldejaneiro.com
ASSUMPTION: Sol de Janeiro is a well-established brand in the beauty industry, with a strong focus on quality and innovation.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Sr. Manager, Marketing – Amazon Global
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential to advance to a Senior Manager role within the Amazon Global marketing team
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work with a global brand and contribute to its continued success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop within a dynamic and fast-growing organization.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): New York Metropolitan area
Geographic Context:
- The New York Metropolitan area is a major hub for the beauty and skincare industry, with numerous opportunities for networking and professional development
- The area offers a diverse range of cultural, recreational, and dining options
- The cost of living in the New York Metropolitan area is generally higher than in other parts of the United States
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Understanding of Amazon advertising platforms and marketing strategies
- Analytical and problem-solving skills
- Communication and collaboration skills
- Ability to manage multiple tasks and prioritize effectively
- Alignment with Sol de Janeiro's brand values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Amazon advertising platforms and marketing strategies
- Demonstrate your analytical and problem-solving skills through examples from your past experiences
- Showcase your communication and collaboration skills through your interactions with the interview panel
- Research Sol de Janeiro's brand and company culture to ensure a strong fit
ATS Keywords: Amazon advertising, marketing strategy, analytical skills, problem-solving, communication, collaboration, hybrid work, beauty industry, skincare
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Amazon Advertising platforms (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Amazon Influencer Program)
- Seller Central
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: This role requires proficiency in Amazon Advertising platforms and familiarity with various project management and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Celebrate individuality
- Embrace diversity
- Foster a positive, inclusive work environment
- Encourage creativity and innovation
- Strive for excellence in all aspects of the business
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple tasks
Self-Assessment Questions:
- Do you embrace and celebrate individuality, both in your personal life and in your professional interactions?
- Are you comfortable working in a diverse and inclusive environment, and do you actively contribute to fostering such a culture?
- Do you have strong communication and interpersonal skills, and are you able to adapt your communication style to different audiences and situations?
- Are you results-driven and focused on continuous improvement, with a strong attention to detail and a commitment to excellence?
- Are you comfortable working in a fast-paced, dynamic environment, and do you thrive on managing multiple tasks and priorities?
ASSUMPTION: Sol de Janeiro values candidates who align with its brand values and work style, and who are committed to fostering a positive, inclusive work environment.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced, dynamic environment
- Keeping up with the latest trends and best practices in Amazon advertising and marketing strategies
- Collaborating effectively with cross-functional teams, including creative, copy, social, PR, and influencer teams
- Working with a hybrid team, balancing on-site collaboration and remote flexibility
- Managing the Amazon Influencer Program and affiliate program, including event preparation and execution
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on Amazon advertising and influencer marketing within the beauty and skincare industry
- Similar roles in other industries may have a broader focus on marketing strategies and may not require the same level of expertise in Amazon advertising platforms
- Career progression in this role may lead to senior management positions within the Amazon Global marketing team or other areas of the business
ASSUMPTION: This role offers a unique opportunity to specialize in Amazon advertising and influencer marketing within the beauty and skincare industry, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a successful Amazon advertising campaign to drive revenue growth and improve campaign performance
- Managing the Amazon Influencer Program and affiliate program, including event preparation and execution
- Collaborating with cross-functional teams to create and optimize creative assets for Amazon paid media needs
- Analyzing and reporting on paid media performance to provide strategic, actionable recommendations
- Keeping a pulse on competitors and Amazon marketing trends to suggest improvements to the strategy
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Amazon Global?
- What opportunities are there for collaboration and growth within the marketing team and the broader organization?
- What are the key challenges facing the Amazon Global marketing team, and how can this role contribute to addressing them?
- How does the hybrid work arrangement support the team's goals and objectives?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions will help you better understand the role, the team, and the organization, and will demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Sol de Janeiro's brand, company culture, and industry trends
- Be ready to discuss your experience with Amazon advertising platforms and marketing strategies
- Demonstrate your analytical and problem-solving skills through examples from your past experiences
- Showcase your communication and collaboration skills through your interactions with the interview panel
- Follow up with the hiring manager or HR team within one week of the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
