🔹 Job Title: Manager, Marketing Analytics - AP Global Marketing
🔹 Company: Activision
🔹 Location: Santa Monica, California, United States
🔹 Job Type: On-site
🔹 Category: 🌎 International & Global Marketing, 📈 Marketing Analytics, 📊 Marketing Analytics & Insights
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: It's assumed that “AP” refers to a specific division or focus area within Activision that is not explicitly mentioned in other materials. The role likely includes liaising with both global and local teams to align strategies with broad corporate goals.
✅ Analyze the effectiveness of marketing campaigns across multiple channels
✅ Utilize statistics and modeling for increased customer acquisition and retention
✅ Lead the design and analysis of testing for creative assets and targeting strategies
✅ Develop insights to support go-to-market strategies for new launches and updates
✅ Design innovative reporting and visualizations to illustrate marketing performance
✅ Identify and evaluate brand partnership opportunities aligned with franchise values
✅ Present insights and recommendations to stakeholders and ensure cross-functional collaboration
✅ Drive the skill development of analysts within the team
ASSUMPTION: There is an implicit expectation of high autonomy in executing tasks, given the wide range of responsibilities, from technical analysis to strategic decision-making.
Education: Background in Statistics, Mathematics, or Finance
Experience: 7+ years in data analytics or related field with 2+ years in leadership
Required Skills:
Preferred Skills:
ASSUMPTION: Due to the leadership focus, it is expected that candidates possess robust communication and presentation skills to engage effectively with stakeholders.
Salary Range: $111,780.00 - $206,882.00 Annual (U.S. standard base pay)
Benefits:
Working Hours: Standard 40 hours per week with on-site requirements
ASSUMPTION: Benefits such as mental health programs and fitness incentives play a crucial part in employee retention and satisfaction at a large company like Activision.
Industry: Entertainment Providers, with a focus on interactive entertainment
Company Size: 5,001-10,000 employees; indicating a large-scale, diverse environment offering vast resources and growth opportunities
Founded: While the specific founding date for Activision Blizzard is not listed, Activision was founded in 1979
Company Description:
Company Specialties:
Company Website: http://www.activisionblizzard.com/
ASSUMPTION: Activision's pioneering role in the video game industry implies a dynamic work environment focused on creativity and technological innovation.
Career Level: Senior-level management, emphasizing leadership and strategic direction
Reporting Structure: Reports directly to the Associate Director, Marketing Analytics - AP Global Marketing
Work Arrangement: On-site work with collaboration across different marketing domains
Growth Opportunities:
ASSUMPTION: The role's strategic influence suggests paths for advancement into broader managerial or director-level positions within the company.
Office Type: Headquarters located in a metropolitan area
Office Location(s): 3100 Ocean Park Boulevard, Santa Monica, CA
Geographic Context:
Work Schedule: Predominantly a standard workweek with potential for project-driven flexibility
ASSUMPTION: Being situated in Santa Monica offers employees access to a wealth of industry networking opportunities and lifestyle amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Data Analytics, SQL, Leadership, Marketing Strategies, Cross-Functional Collaboration
ASSUMPTION: Interviews are likely to include assessment of soft skills such as communication and collaboration due to the cross-functional nature of the role.
ASSUMPTION: The tools and technologies listed are inferred from the skills and responsibilities outlined, focusing on data handling and presentation.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The company culture emphasizes creativity and diversity, so adaptability and innovation are highly valued traits.
ASSUMPTION: Challenges are deduced from the nature of the responsibilities and the dynamic setting of the video gaming industry.
ASSUMPTION: Similar roles in other companies might focus more narrowly on specific aspects of analytics, unlike this holistic role.
ASSUMPTION: Sample projects drawn from the role's responsibilities, indicative of cross-functional and analytical emphasis.
ASSUMPTION: These questions aim to uncover details about the team's operations, support systems, and company culture to gauge fit.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.