Manager, Marketing and Partnerships

📌 Core Information

🔹 Job Title: Manager, Marketing and Partnerships

🔹 Company: Scene+

🔹 Location: Toronto - Hybrid (ON, M5H 2N2)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Partnerships

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (in office 5 days every 2 weeks)

🚀 Job Overview

Key aspects of this role include:

• Driving strategic objectives for a key financial institution partnership within Scene+
• Leading quarterly business reviews (QBRs) and project management
• Developing and executing digital and paid media strategy
• Building and maintaining strong relationships with internal and external stakeholders
• Analyzing and reporting on data-driven insights to inform strategic account planning and development

ASSUMPTION: This role requires a high level of collaboration and strategic thinking to balance the needs of both Scene+ and the partner organization. It also involves a significant amount of data analysis and reporting.

📋 Key Responsibilities

✅ Drive partner objectives by building relationships with key stakeholders and establishing yourself as a trusted, strategic resource

✅ Analyze and report on data-driven insights to monitor performance, track KPIs, and identify market trends and growth opportunities

✅ Steer Quarterly Business Reviews (QBRs) by integrating KPI progress, strategic insights, and cross-functional updates

✅ Lead digital and media strategy by owning and leading the development and execution of digital and paid media initiatives

✅ Manage meetings and projects by coordinating external and internal meetings, overseeing project timelines, and ensuring alignment on action plans and deliverables

ASSUMPTION: This role requires a strong understanding of data analysis, strategic planning, and project management to ensure the seamless integration of the partner's business objectives into operational initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in strategic account or partnerships management, ideally within loyalty, marketing, or digital environments

Required Skills:

• Proficient in PowerPoint, Excel, and dashboard navigation tools such as Power BI or Tableau
• Strong business acumen and project management skills
• Excellent communication and collaboration skills
• Ability to analyze and interpret data to drive strategic decisions
• Experience in driving digital and paid media strategy

Preferred Skills:

• Experience working with financial institutions
• Familiarity with the Canadian loyalty landscape
• Bilingual (English/French) skills

ASSUMPTION: Candidates with experience in loyalty programs or marketing agencies may find this role particularly appealing. Familiarity with the Canadian market and financial institutions would be an asset.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on experience and industry standards for a Manager role in Toronto)

Benefits:

• Competitive salary and benefits package
• Performance-based bonuses
• Discounted rates on mortgages, banking, movies, and more

Working Hours: Full-time, with flexible hours and the option to work remotely some days

ASSUMPTION: The salary range is estimated based on industry standards for a Manager role in Toronto, considering the experience level and the responsibilities of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 51-200 employees

Founded: 2007

Company Description:

• Scene+ is a joint venture between Scotiabank, Cineplex, and Empire, blending the energy of a startup with the support of three iconic Canadian companies
• They offer a robust lifestyle loyalty program with over 15 million members, providing rewards for every kind of life
• Their goal is to become Canada's favourite loyalty program by nurturing members with rewards tailored to their preferences

Company Specialties:

• Loyalty programs
• Marketing services
• Partnership management

Company Website: sceneplus.ca

ASSUMPTION: Scene+ is a growing company with a strong focus on collaboration and innovation, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: Reports directly to the Account Director

Work Arrangement: Hybrid (in office 5 days every 2 weeks)

Growth Opportunities:

• Potential to expand responsibilities and take on additional partnerships
• Opportunities to work with cross-functional teams and gain exposure to different aspects of the business
• Potential career paths within Scene+ or its parent companies

ASSUMPTION: This role offers opportunities for career growth and development, both within Scene+ and its parent companies.

🌍 Location & Work Environment

Office Type: Hybrid (in office 5 days every 2 weeks)

Office Location(s): Toronto, ON (M5H 2N2)

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and entertainment scene
• The office is located in the downtown core, close to public transportation and various amenities
• The hybrid work arrangement offers flexibility and a better work-life balance

Work Schedule: Full-time, with flexible hours and the option to work remotely some days

ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Virtual interview with a Talent Advisor to discuss interest in the role and the company
• Virtual interview with the Account Director to discuss partnership strategy and collaborative approach
• Virtual or in-person interview with the Director to discuss relationship-building skills and fit with the company culture

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Project management and organizational skills

Application Tips:

• Highlight relevant experience in strategic account or partnerships management
• Demonstrate strong analytical and project management skills in your resume
• Prepare examples of successful data-driven strategies and their outcomes
• Showcase your ability to build and maintain strong relationships with stakeholders

ATS Keywords: Account Management, Partnership Management, Strategic Planning, Data Analysis, Digital Media Strategy, Project Management, Stakeholder Relationships, KPI Monitoring, Quarterly Business Reviews

ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, data analysis skills, and ability to build and maintain strong relationships with stakeholders.

🛠️ Tools & Technologies

• PowerPoint
• Excel
• Power BI or Tableau
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in the marketing and partnership management industry.

👔 Cultural Fit Considerations

Company Values:

• Member Focus
• Teamwork
• Continuous Improvement
• Integrity
• Results Driven
• Passion

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to changing priorities

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable analyzing and interpreting data to drive strategic decisions?
• Do you have strong communication skills and the ability to build and maintain relationships with stakeholders?

ASSUMPTION: Candidates who align with Scene+'s values and work style will likely find this role a good fit.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the needs of both Scene+ and the partner organization
• Adapting to shifting priorities and changing market conditions
• Working in a fast-paced, growing company with evolving priorities

ASSUMPTION: These challenges are common in a growing company and can be managed effectively by a strong project manager with excellent communication skills.

📈 Similar Roles Comparison

• This role is similar to a Strategic Account Manager or Partnership Manager in other marketing services or loyalty program companies
• However, Scene+ offers the unique opportunity to work with a joint venture between three iconic Canadian companies
• Career paths within Scene+ or its parent companies may differ from those in other organizations

ASSUMPTION: While this role shares similarities with other strategic account or partnership management roles, the unique context of Scene+ sets it apart.

📝 Sample Projects

• Developing and executing a digital media strategy for a key financial institution partnership
• Analyzing market trends and competitive movement to identify growth opportunities for the partnership
• Leading a quarterly business review (QBR) to present actionable insights and recommendations to external stakeholders

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of effective communication and collaboration with stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the current partnership strategy and how this role fits into it?
• How does Scene+ support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Scene+ measure the success of its partnerships, and how can I contribute to that?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions help candidates understand the role's context, the company's culture, and the expectations for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful data-driven strategies and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.