Manager, Marketing (APAC)

📌 Core Information

🔹 Job Title: Manager, Marketing (APAC)

🔹 Company: VF Corporation

🔹 Location: Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as Chief of Staff to the Head of Marketing, APAC
• Collaborating with global brand teams and regional markets to align and deploy brand vision
• Managing a team and overseeing the marketing budget
• Facilitating key marketing processes and ensuring consumer-led end-to-end marketing
• Partnering with sales, merchandising, and other functions to deliver holistic brand offense

ASSUMPTION: This role requires a high level of collaboration and coordination across various teams and regions. Strong communication and organizational skills are crucial for success in this position.

📋 Key Responsibilities

✅ Drive the Go-To-Market (GTM) process for marketing, helping the head of marketing optimize seasonal integration of ideas across the region

✅ Lead the marketing team around critical enterprise-wide strategic planning gates, such as AMOP, ISR, FAR, Key Account Meeting, and Sales Meeting

✅ Work with marketing to align and integrate priorities at key gates, manage the Brand Comms Calendar, and the 26-week walk

✅ Partner with market teams to enable consumer insights to inform the seasonal strategic approach and deliverables to support them

✅ Serve as a key integration partner with the global brand team, sharing key information with market stakeholders on launch date changes, campaign, and sell-in toolkits

✅ Facilitate weekly marketing meetings in conjunction with the marketing head and support ad hoc requests as they arise

✅ In partnership with finance and the marketing head, keep track of the marketing budget

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure timely delivery of marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years in a creative, fast-paced, and complex marketing environment

Required Skills:

• Proven track record of driving team effectiveness and building trusting collaborative partnerships
• Strong process orientation, being a self-starter, and problem solver with exceptional organizational skills
• Marketing acumen with familiarity of Consumer Marketing Insights and their application
• Excellent visual communication and deck building skills in Keynote & PPT
• Strong communication skills

Preferred Skills:

• Fluency in Mandarin or other Asian languages
• Experience working in the APAC region

ASSUMPTION: Candidates with experience in brand management, consumer insights, or related fields may find this role particularly appealing.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, China, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global brand exposure and experience

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. VF Corporation is one of the world’s largest apparel, footwear, and accessories companies, connecting people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands.

Company Size: 10,001+ employees. As a large corporation, VF offers extensive resources and opportunities for career growth and development.

Founded: 1899. VF Corporation has a rich history and extensive experience in the apparel industry.

Company Description:

• Powering movements of sustainable and active lifestyles for the betterment of people and our planet
• Connecting people to iconic brands such as Vans, The North Face, Timberland, and Dickies
• Committed to corporate social responsibility and sustainability initiatives

Company Specialties:

• Footwear
• Accessories
• Innovation
• Design
• Apparel
• Outdoor
• Active
• Sports
• Fashion
• Clothing
• Sustainability
• Corporate social responsibility
• Supply chain
• Brands
• Retail

Company Website: http://www.vfc.com

ASSUMPTION: Working at VF Corporation offers applicants the opportunity to be part of a global organization with a strong commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: Mid-level management. This role is suitable for experienced marketing professionals looking to take the next step in their career.

Reporting Structure: The Manager, Marketing (APAC) reports directly to the Head of Marketing, APAC and oversees one coordinator.

Work Arrangement: On-site, full-time position with standard office hours and occasional overtime as needed.

Growth Opportunities:

• Potential for career advancement within the marketing department or other functions within the organization
• Opportunities to work on global brand campaigns and gain international experience
• Access to professional development and training opportunities

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within a global organization.

🌍 Location & Work Environment

Office Type: Corporate office environment in a high-rise building in Shanghai, China.

Office Location(s): 688 Henderson Office, Shanghai, China

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic work environment
• The city is known for its rich history, diverse culture, and modern infrastructure
• Shanghai is a global financial center and a major player in the apparel and fashion industry

Work Schedule: Standard office hours with occasional overtime as needed to meet project deadlines.

ASSUMPTION: Working in Shanghai offers applicants the opportunity to live and work in one of the most dynamic and culturally rich cities in the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the Head of Marketing, APAC

Key Assessment Areas:

• Marketing acumen and strategic thinking
• Cross-functional collaboration and teamwork
• Communication and presentation skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns or projects that demonstrate your ability to drive results
• Research VF Corporation and the Timberland brand to show your enthusiasm and understanding of the company

ATS Keywords: Marketing Manager, Brand Planning, APAC, Consumer Insights, Team Management, Budget Management, Strategic Planning, Communication, Problem Solving, Organizational Skills, Visual Communication, Presentation Skills

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Keynote & PPT for visual communication and deck building
• Microsoft Office Suite for project management and collaboration
• CRM and marketing automation tools for consumer insights and campaign management

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Powering movements of sustainable and active lifestyles
• Connecting people to iconic brands
• Committing to corporate social responsibility and sustainability initiatives

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with VF Corporation's commitment to sustainability and social responsibility?
• How do you approach collaborating with cross-functional teams to deliver results?
• How do you adapt to changes in priorities or project scope?

ASSUMPTION: Candidates who are passionate about sustainability, committed to teamwork, and adaptable to change will likely find a good fit with VF Corporation's culture.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the marketing industry may require candidates to be adaptable and responsive to change
• Working in a large corporation may present challenges in terms of navigating internal politics and bureaucracy
• The APAC region is diverse and complex, requiring candidates to be culturally sensitive and adaptable
• The competitive nature of the apparel and fashion industry may present challenges in terms of standing out and driving results

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic and competitive environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on brand planning and cross-functional collaboration
• Working in the APAC region offers unique cultural and market insights, which may differ from other global markets
• This role provides opportunities for career growth and development within a large, global organization

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to other marketing manager positions.

📝 Sample Projects

• Developing and executing a regional marketing campaign for the Timberland brand
• Conducting consumer research to inform seasonal strategic approach and deliverables
• Managing the marketing budget and ensuring alignment with global brand guidelines

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the overall marketing strategy for the Timberland brand in the APAC region?
• What are the key priorities for the first 90 days in this role?
• How does VF Corporation support the professional development and growth of its employees?
• What is the company's approach to work-life balance for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns or projects that demonstrate your ability to drive results
• Research VF Corporation and the Timberland brand to show your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.