📌 Core Information
🔹 Job Title: Manager, Marketing, Bilingual (English/Spanish)
🔹 Company: Universal Music Group
🔹 Location: Woodland Hills, California, USA
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing, Entertainment
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for a specific group of artists
- Managing artist release plans and coordinating promotional activities
- Analyzing data and adjusting marketing strategies accordingly
- Building relationships with artists, management, and internal teams
- Conducting market research and staying updated on industry trends
ASSUMPTION: This role requires a strong understanding of the music industry, marketing trends, and artist management. The ideal candidate will have experience in marketing, artist management, or a related field, and be fluent in Spanish.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for artists' music and music-related products
✅ Regularly interact with artists and management to plan release strategies
✅ Analyze streaming, sales, radio, and social data to adjust marketing strategies
✅ Create cost-efficient promotions and advertising for retail and consumers
✅ Maintain relationships with artists, management, and internal teams
✅ Communicate artist-related activities to maximize efforts and achieve established goals
✅ Coordinate schedules and manage own calendar
✅ Build digital marketing strategies for artists across social media, paid media, email, etc.
✅ Monitor and understand data to provide recommendations for project improvement
✅ Oversee social media strategy and social branding across each artist project
✅ Brainstorm and manage online promotions including contests, giveaways, and pre-saves
✅ Conduct competitive market research to keep the team aware of new trends
✅ Assist in coordinating company events such as listening events, press conferences, media tours, and parties
ASSUMPTION: The responsibilities listed are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, or a related digital or music field
Experience: At least 2 years of experience in marketing, artist management, or the music business
Required Skills:
- Excellent written, presentation, and communication skills
- Excellent organizational skills and ability to multitask
- Fluency in Spanish (oral and written)
- Strong understanding of DSP trends and emerging streaming business
- Social media savvy with experience on platforms and understanding of associated data
- Good financial knowledge
Preferred Skills:
- Experience in music/entertainment business
- Ability to manage multiple projects and people
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education. The ideal candidate will have a proven track record in marketing, artist management, or a related field.
💰 Compensation & Benefits
Salary Range: $67,900 - $109,590 per year
Benefits:
- Comprehensive medical, dental, and vision coverage
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
- Lifetime fertility support allowance of $30,000 for plan participants
- Student loan repayment assistance and tuition reimbursement
- 100% immediately vested 401(k) match on the first 5% of eligible compensation
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 2-5 years of experience in the music industry. Actual compensation may vary based on factors such as the candidate's qualifications, years of relevant experience, and specific skills.
📌 Applicant Insights
🔍 Company Context
Industry: Universal Music Group is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
Company Size: Universal Music Group has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Universal Music Group was founded in 1934 and has since grown into a global powerhouse in the music industry.
Company Description:
- Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
- UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world.
- UMG fosters the development of services, platforms, and business models to broaden artistic and commercial opportunities for artists and create new experiences for fans.
Company Specialties:
Company Website: Universal Music Group
ASSUMPTION: Universal Music Group is a large, global company with a wide range of opportunities for career growth and development. The company values artistry, innovation, and entrepreneurship, fostering a dynamic and creative work environment.
📊 Role Analysis
Career Level: This role is at the manager level, requiring experience in marketing, artist management, or a related field, as well as strong leadership and organizational skills.
Reporting Structure: The Marketing Manager reports directly to the Marketing VP and may oversee a team of marketing professionals.
Work Arrangement: This is an on-site role based in Woodland Hills, California, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a senior marketing role or management position within the company
- Expansion into other areas of the music industry, such as artist management or A&R
- Opportunities to work with a diverse range of artists and genres, gaining valuable experience and exposure
ASSUMPTION: The Marketing Manager role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain valuable experience working with a wide range of artists and genres.
🌍 Location & Work Environment
Office Type: Universal Music Group's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2220 Colorado Avenue, Santa Monica, California, USA
Geographic Context:
- Woodland Hills, California, is a suburb of Los Angeles, offering a mix of urban and suburban living
- The area is known for its diverse cultural scene, with a wide range of entertainment, dining, and shopping options
- Woodland Hills is conveniently located near major highways and public transportation, making it easily accessible from other parts of the Los Angeles metropolitan area
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional remote work for specific tasks or projects
ASSUMPTION: The work environment at Universal Music Group is dynamic and fast-paced, with a strong focus on creativity, innovation, and collaboration. The company offers a modern, collaborative workspace designed to foster these values.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders, such as the Marketing VP or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Marketing and promotional strategies for artists
- Data analysis and interpretation skills
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with Universal Music Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, artist management, or music industry experience
- Demonstrate your understanding of the music industry and marketing trends in your application materials
- Prepare examples of successful marketing campaigns or projects you've worked on to discuss during the interview
- Be ready to discuss your Spanish language proficiency and how you've used it in previous roles
- Research Universal Music Group's company culture and values, and be prepared to discuss how you align with them
ATS Keywords: Marketing, Artist Management, Music Industry, Spanish Language, Data Analysis, Promotional Strategies, Team Management, Leadership, Universal Music Group
ASSUMPTION: The interview process at Universal Music Group is designed to assess the candidate's marketing and promotional strategies, data analysis and interpretation skills, communication and presentation skills, leadership and team management skills, and cultural fit with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
- Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
- Data analysis tools (Google Analytics, Tableau, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The Marketing Manager will be expected to be proficient in using a variety of tools and technologies to manage projects, analyze data, and communicate with internal and external stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Artistry: UMG values creativity, innovation, and the ability to identify and develop talented artists
- Innovation: UMG fosters a culture of continuous learning and improvement, encouraging employees to think outside the box and challenge the status quo
- Entrepreneurship: UMG values initiative, resourcefulness, and the ability to take calculated risks
Work Style:
- Collaborative: UMG values teamwork and encourages employees to work together to achieve common goals
- Dynamic: UMG operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive to change
- Creative: UMG values originality, innovation, and the ability to think outside the box
Self-Assessment Questions:
- How have you demonstrated your ability to develop and execute successful marketing strategies for artists in previous roles?
- How have you used data analysis and interpretation skills to inform marketing decisions and improve project outcomes?
- How have you used your Spanish language proficiency to enhance your marketing efforts or connect with artists and fans?
- How do you align with Universal Music Group's values of artistry, innovation, and entrepreneurship?
ASSUMPTION: The ideal candidate for the Marketing Manager role will have a strong understanding of the music industry, marketing trends, and artist management. They will be fluent in Spanish, have experience in marketing or a related field, and be able to demonstrate their alignment with Universal Music Group's values.
⚠️ Potential Challenges
- The music industry is highly competitive, with a constant influx of new artists and trends
- Marketing strategies must be tailored to each artist's unique brand and audience, requiring a deep understanding of their music and fanbase
- The role may require occasional travel to attend industry events, meet with artists, or coordinate promotional activities
- The work environment can be fast-paced and demanding, with tight deadlines and high expectations
ASSUMPTION: The Marketing Manager role at Universal Music Group presents unique challenges and opportunities for growth and development. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and adapt to the ever-changing landscape of the music industry.
📈 Similar Roles Comparison
- Marketing Manager (Music Industry) vs. Marketing Manager (Other Industries): The music industry is highly dynamic and unpredictable, requiring a strong understanding of trends, artist management, and promotional strategies
- Marketing Manager (Universal Music Group) vs. Marketing Manager (Other Music Companies): Universal Music Group is a global leader in the music industry, offering unparalleled opportunities for career growth and development
- Marketing Manager vs. Senior Marketing Manager: The Marketing Manager role is a stepping stone to senior marketing roles, offering opportunities to gain valuable experience and develop leadership skills
ASSUMPTION: The Marketing Manager role at Universal Music Group is unique, offering a rare opportunity to work with a diverse range of artists and gain valuable experience in the global music industry.
📝 Sample Projects
- Developing and executing a marketing strategy for an up-and-coming artist's debut album, including social media campaigns, promotional events, and radio outreach
- Analyzing streaming, sales, and social media data to inform marketing decisions and improve project outcomes
- Coordinating a listening event for an established artist's new album, including invitations, logistics, and press outreach
ASSUMPTION: The Marketing Manager role at Universal Music Group offers a wide range of projects and opportunities to gain valuable experience and develop marketing skills.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the artists on my potential roster?
- How does the Marketing Manager role fit into the overall structure of the Marketing department and the company as a whole?
- What opportunities are there for growth and development within the Marketing department and the company?
- How does Universal Music Group support its employees' professional development and career growth?
- What is the company's approach to work-life balance, and how is it implemented in the Marketing department?
ASSUMPTION: The ideal candidate for the Marketing Manager role will be proactive and inquisitive, using the interview process to gain a deep understanding of the company, the role, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Universal Music Group careers page
- Tailor your resume and cover letter to highlight relevant marketing, artist management, or music industry experience
- Prepare examples of successful marketing campaigns or projects you've worked on to discuss during the interview
- Be ready to discuss your Spanish language proficiency and how you've used it in previous roles
- Research Universal Music Group's company culture and values, and be prepared to discuss how you align with them
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
